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Sports Marketing
Wednesday, December 31, 2008
Sports Marketing

Sports has become big business. Here at Marketing-Jive, we're passionate about two things:

A. Marketing - specifically online and digital marketing
B. Sports - specifically hockey (after all we are Canadian eh?)

We are fascinated about the business behind sports and why certain owners handle their sports franchises or teams they way that they do. We’re also passionate about sports marketing and breaking down the ambiguous marketing terminology to a more simplified discussion, a jive discussion if you will.

From time to time we'll be posting about subject matter from the world of sports and how the business of sports is affecting us as fans and as the paying customer. We invite you to take part in our discussion about sports marketing. Look for upcoming posts and features on sports marketing and how owners are inventing new ways to market their teams and remain profitable.

I wanted to create a web environment where people could discuss marketing, and let’s be honest there is a lot of marketing jive out there, but I wanted www.marketing-jive.com to be a place where we featured respected opinion and a place where we take some of the ambiguity out of the marketing jive that we hear and are presented with everyday.

Remember we're not about the typical "Jive Talk" that you might think, we're more about:
JIVE = Just Interested in Vital E-pinions

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posted by Jody @ Wednesday, December 31, 2008  
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