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Thursday, January 22, 2009
In my quest for today's "hot stories" of the day, I came across a post entitled, "You Don't Need SEO to Rank in Google". The post was written by Rae Hoffman on her blog sugarrae.com. Strange that I had not visited her blog before as it's very informative.

Rae describes how she began a new site 'tweetwasters' and how pure traffic can do in the promotion of a website. She illustrates how traffic had a direct impact on the indexing and rankings of the new site. As Rae shared with us:
...within a matter of two hours, Tweetwasters had achieved the following:
  • the homepage was indexed
  • while considered a misspelling, Tweetwasters ranked #1 for the term “Tweetwasters” - over my own blog, which is pretty strong

However, what really was interesting was what happened over the next two hours (so, within four hours of launch):

  • the site had over 300 pages indexed
  • the word Tweetwasters was no longer a “misspelling” as far as Google was concerned

There are two excellent points that can be taken away from the post:
  1. Learn to major in marketing first and SEO second - I could not agree more. Focus on providing rich content to your audience and not on tactics such as keyword spamming to try and rank in the search engines. Rankings will come if you "market your content" properly.

  2. Be flexible enough to adapt - objectives change, strategies change and tactics change. Keeping the momentum going in the online world is getting more difficult. Having the ability to accept and roll with change can go a long way with your online marketing efforts.
Cool blog and great post, I'll definitely be visiting again.

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posted by Jody @ 4:11 PM  
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