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It's been a while since we posted. We thank you for bearing with us as we make the switch from SEO-Space to Marketing Jive.
We wanted to share a couple of our favorite SEO posts from the past week that you may find useful as you optimize your web properties. Here's a look at some of our favorite SEO posts from the past week.
Rewriting the Beginner's Guide Part VIII: Search Engine Tools and Services - Danny Dover over at SEOmoz continues the thoughts of Rand Fishkin on the beginner's guide to Search Engine Tools and Services. Danny discusses tool for Webmasters including Google Webmaster Tools (our personal favorite) and Yahoo Site Explorer. Great information for folks who may be new to the industry. http://www.seomoz.org/blog/rewriting-the-beginners-guide-part-viii-search-engine-tools-and-services-5844
Should Marketers Shift Offline Budgets to Digital Marketing? - Lee Odden over at Top Rank Marketing discusses whether we will be seeing more companies moving more budget to digital marketing efforts. This is something that we totally expect to see in 2009. Especially considering the lower costs associated with organic search marketing when compared to traditional media. This was a topic that we discussed last month with our post on SEO in 2009: Shifting Budget Towards SEO. Check out Lee's post and be sure to read the comments as there is some great insight there. http://www.toprankblog.com/2009/01/shift-budgets-digital-marketing/
How Do You Decide If Social Media is Right For Your Business? - Mack Collier at Search Engine Guide attempts to answer this question. Fact: Social Media is not right for every business. Mack's key takeaway: Start monitoring what your current and potential customers are saying NOW, and track WHERE they are saying it. http://www.searchengineguide.com/mack-collier/how-do-you-decide-if-social-media-is-rig.php
Building Links on Your Offline Time - For all you people looking for link building help, this is a cool post from Julie Joyce over at Search Engine Journal. Julie is quick to point out that "Link building doesn’t just happen online…it can quite easily happen when you’re nowhere near a computer, when you’re simply talking to someone, wearing a t-shirt with your site’s name on it..." She is entirely right in her creative and informative post. This is one of the best posts on link building that we have seen in quite some time.
My New Year’s Search Marketing Resolutions - Of course we had to include a post from the good folks over at Search Engine Land. David Roth (no not David Lee Roth from Van Halen fame) outlines his New Year's resolutions for Search in 2009. I especially like Resolution #1: This year I’m going to set and standardize an SEO-friendly URL strategy for my company. Check out the full post at:
It's great to see that there is some decent material being written about SEO out there as we progress through the early stages of 2009.