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Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Sitemap
Wednesday, December 31, 2008
Marketing Jive Sitemap

Welcome to the Marketing-Jive Sitemap. Thanks for checking us out.

B2B Marketing

B2B Marketing - Brand Monitoring Through Online Avenues
B2B Marketing in 2007 – Evangelizing Your Consumers
B2B Search Engine Marketing - Where are We in 2007?
Marketing B2B Websites: 20 Organic Ranking Factors to Consider
Online Marketing Goals: Top 10 Online Marketing Goals for B2B Marketers
72 Benefits of Customers: Ode to the B2B Consumer
Social Media Marketing as Part of B2B Online Marketing Campaigns
Widget Marketing: Can Widgets Benefit B2B Sites?

Fun

2007 Forbes Billionaire List - The Rich Get Richer...
Forbes Releases Richest Americans List
Happy Birthday Chuck Berry! Chuck Berry Turns 81

Google

Google Alerts - An Easy Form of Competitive Intelligence
Google Page Rank Cap?
The Buzz About Google Docs and Spreadsheets and Google Presentations
Google: The Number One Brand in the World in 2007
Google Stock Continues to Jump: Google is Busy, Busy, Busy
Google's Vanessa Fox on Duplicate Content & Sitemaps
Google Blogs - Google's Top 50 Blogs
Google Supplemental Results Are Now Invisible
Google Video Conferencing vs. Cisco WebEx
How Google Makes Money in 2007
What If There Was No Google?
Ooh Look at Me, I'm Google and I Just Bought DoubleClick for 3.1 Billion

Marketing

Click Fraud is Not an Excuse for a Failing Online Marketing Campaign
Marketing Buzz - Nine Best Themes for Marketing
Technology Evangelism - Marketing Buzzword or The Newest Marketing Trend?
Top 100 Marketing Buzzwords of 2007
Web 2.0 Online Marketing: Marketing in the 3-D Internet


Online Reputation Management

Online Reputation Management: What You Need to Know
Glenn Beck on Online Reputation Management
Factors Affecting Your Online Reputation
Online Reputation Management Beyond 2007
Online Reputation Management in 2007 - Part One
Online Reputation Management Resources - Online Reputation Management in 2007 Part Two
Participation - Online Reputation Management in 2007 Part Three
Online Reputation Management in 2007 Part Four: Monitoring Your Existing Online Presence
Online Reputation Management in 2007 Part Five: Analyzing your Online Presence within the Search Engine Results
Online Reputation Management in 2007 Part Six: Controlling Your Online Visibility with Optimization
Online Reputation Management Part Seven: Dealing With Negative Consumer Generated Content

Search

Personalized Search and the Personalized Results Page (PRP)
Search: A $25 Billion per Year Industry?
2007 In Search: The First Six Months
Bringing Search Marketing In-House - SEO 2007
Top Search Stories 2007 Part One
Top Search Stories of 2007 Part Two

Search Engines

ASK Testing New Interface - Search with ASK X
ASK X – Prelude to Personalized Search?
ASK X Leading the Way with User Experience
ASK.com The Second Coming of Search Means Personalization
Top 11 ASK.com Commercials
ASK.com The Second Coming of Search Means Personalization
Bill Gates on Windows Vista
MSN Windows Live Search: Indexing Guidelines
Review of Microsoft Live Search Webmaster Center
How Important Is the Yahoo Directory?
Yahoo Site Authentication Process: Welcome Yahoo Sitemaps
Yahoo Updates Local Search Offering
Top 40 Yahoo Blogs
Top 100 All-Time Coolest Search Engine Features


SEO Glossary
Marketing Glossary SEO Terms A-C
Marketing Glossary SEO Terms D-F
Marketing Glossary SEO Terms G-I
Marketing Glossary SEO Terms J-L
Marketing Glossary SEO Terms M-O
Marketing Glossary SEO Terms P-S
Marketing Glossary SEO Terms T-V
Marketing Glossary SEO Terms W-Z

SEO Tips

37 Things To Keep in Mind When Writing Web Content
Changing Servers, Switching an IP and SEO
Duplicate Content: Thoughts from Google Webmaster Central
How to Improve Keyword Density on Your Site
Link Building Strategy Options for 2007 and 2008
Organic Keyword Analysis: Finding the Right Keywords for Your SEO Campaign
Widget Marketing Update - 35 Widget Resources
SEO in 2007: Organizational & Cultural Challenges of SEO
SEO Reminders to Consider as Autumn Approaches
Search Engine Optimization: Focus on the Basics
URL Structure and SEO
XML Sitemaps: Benefits as to Why You Should Use Them


Social Networking

15 Business Benefits of Using Twitter
Role of Social Networks in the B2B Marketplace
10 Social Networking Sites You May Have Not Yet Heard Of
11 Business Benefits of Using Facebook Applications
The Facebook Years: Everything You Need to Know About Facebook
Jody Nimetz on Emerging Trends in B2B Social Networking

Sports

Mark Messier Greatest Leader in the History of Sports
Top Sports Jersey Queries in Google for 2006 - What About the Oilers?
Stanley Cup Finals 2007: Ottawa Senators vs Anaheim Ducks
NFL: Example of Advertising Gone Too Far or Brilliant Idea?
Dean McAmmond Injured by Dirty Hit: News Breaks on Yahoo & Google
Who Will the 2007 World Series Winner Will be.... According to Google
CFL: 95th Annual Grey Cup: Roughriders vs. Blue Bombers


Video Optimization

14 Best Practices and Tips for Video Optimization SEO
How To Upload Video to YouTube
Video Optimization: Making Use of Video Sitemaps
Online Video to Threaten Traditional TV Spots? Well No Kidding...
Definitive List of Video Aggregator Sites
VEOH.com: The New You Tube, the New ABC, or the New Google?

Website Redesigns

Planning a Website Redesign: Thinking About SEO
Website Re-Design: A 21 Step SEO Checklist for Planning a Website Re-Design
7 Questions to Ask When Planning a Website Redesign
SEO & Website Redesign Tips: Taking Time to Plan a Website Redesign
Thinking of Transitioning Your Website? Google's Vanessa Fox has some thoughts on Moving Websites

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posted by Jody @ Wednesday, December 31, 2008  
Marketing Jive: Discussions About Online Marketing
Discussions About Online Marketing

Marketing-Jive is all about that. Discussions... specifically discussions about online marketing. At Marketing-Jive we're passionate about online marketing specifically organic search marketing. We're curious about why people search the way they do. You'll find that we talk a lot about Search and about Search Engines. We'll talk about Google. We'll talk about blended search optimization, social media, blogging and all of the aspects of online marketing. In addition we'll discuss aspects of traditional marketing and we'll discuss the business of sports and sports marketing.

In order to have a discussion we need participants, and we need an audience. That's where you come in. We're looking for intelligent people to contribute to our discussions. Have something that you have a questions about? Care to be a guest blogger on www.marketing-jive.com? Or perhaps you just want to subscribe to out content. Let's get the discussion started.

Marketing-Jive is looking to hear from you. If you have some marketing "jive" that you would like to discuss, please contact us about being a guest blogger. We are looking to generate discussion about online marketing specifically organic search marketing and SEO. In addition, we will be discussing topics such as sports marketing and marketing items in general. The majority of our content will be found on our blog and we invite you to participate in our marketing discussions.

Just Interested in Vital Epinions

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posted by Jody @ Wednesday, December 31, 2008  
Sports Marketing
Sports Marketing

Sports has become big business. Here at Marketing-Jive, we're passionate about two things:

A. Marketing - specifically online and digital marketing
B. Sports - specifically hockey (after all we are Canadian eh?)

We are fascinated about the business behind sports and why certain owners handle their sports franchises or teams they way that they do. We’re also passionate about sports marketing and breaking down the ambiguous marketing terminology to a more simplified discussion, a jive discussion if you will.

From time to time we'll be posting about subject matter from the world of sports and how the business of sports is affecting us as fans and as the paying customer. We invite you to take part in our discussion about sports marketing. Look for upcoming posts and features on sports marketing and how owners are inventing new ways to market their teams and remain profitable.

I wanted to create a web environment where people could discuss marketing, and let’s be honest there is a lot of marketing jive out there, but I wanted www.marketing-jive.com to be a place where we featured respected opinion and a place where we take some of the ambiguity out of the marketing jive that we hear and are presented with everyday.

Remember we're not about the typical "Jive Talk" that you might think, we're more about:
JIVE = Just Interested in Vital E-pinions

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posted by Jody @ Wednesday, December 31, 2008  
Marketing Jive Services for Offer
Our Services

Blog/Site Review


Interested in Marketing-Jive conducting a review of your blog or your site? We'll post our thoughts on your blog or your site and will include a detailed review of your product or service.

*Prices start at $50 US per review.

Content Writing

Marketing-Jive features a team of experienced content writers who can assist you in creating content for your web properties. We charge per page and are experienced in writing for the Web. As part of the content writing services that we provide, you will receive:
  • Optimized Meta Data (title, description and keywords tag)
  • Proposed URL
  • Suggested Anchor Text for the Page
  • 200-400 words of content per page.
Longer pages are available for an additional fee.

*Prices start at $150 US per page.

For more information on our services or to receive a quote please contact Marketing-Jive at: .

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posted by Jody @ Wednesday, December 31, 2008  
About Marketing Jive
Just What is Marketing Jive?

The twenty first century has taken marketers into a new place. Marketers and consumers alike have been taken to this new online world, where the only constant is change. This digital world is a place where information travels extraordinarily fast. Anybody and everybody have an opinion in the online world, so why should I be any different? Marketers tend to talk a lot. Online marketers are no different. A lot of this could be considered Jive talk in the traditional sense where the discussion is about nonsense. At Marketing Jive, we’re not about that kind of jive talk. Marketing Jive is a place where the Jive you find here is based on our experience and our take on the digital marketing world.

We’re passionate about things such as SEO, continuous improvement and online marketing. We’re also passionate about sports marketing and breaking down the ambiguous marketing terminology to a more simplified discussion, a jive discussion if you will.

The idea behind Marketing Jive stems back to when I was kid, reading Marvel comics following the adventures of the Amazing Spiderman and a lesser-known character Luke Cage. Luke Cage was one of the first African-American superheroes to star in their own comic book. As Wikipedia states, he was visibly Marvel's entry into the 1970s blaxploitation trend, and much of "Hero for Hire" saw him sport an exaggerated streetwise tongue, including the catch phrase "Sweet Christmas!" I remembered him saying things like “… you jive talk turkeys…”. It was this character with a streetwise tongue that was in part some of the inspiration for Marketing Jive.

I wanted to create a web environment where people could discuss marketing, and let’s be honest there is a lot of marketing jive out there, but I wanted www.marketing-jive.com to be a place where we featured respected opinion and a place where we take some of the ambiguity out of the marketing jive that we hear and are presented with everyday. If you are looking for online marketing tips and discussion about things such as SEO and Search, well if you come to the right place.

JIVE = Just Interested in Vital Epinions

You may be familiar with my former blog SEO-Space, well SEO-Space has undergone a transformation to the Marketing Jive Blog which you will now find on this site. We hope you like what you see here on Marketing Jive and invite you to be a part of it.

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posted by Jody @ Wednesday, December 31, 2008  
Advertise on Marketing-Jive
Advertise on Marketing Jive?

Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog. Contact us for more details:

.

There are currently numerous options for you to advertise:
  • Your Business
  • Your Next Event
  • Your latest Product or Service
We only participate in white hat advertising strategies and therefore don't sell links text links that pass PageRank. Payments are made monthly and can be paid via PayPal. We will negotiate advertising for longer contractual agreements. We reserve the right to decline advertisers for any reason.

See below for our advertising options and monthly prices:

Coming Soon!!!

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posted by Jody @ Wednesday, December 31, 2008  
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posted by Jody @ Wednesday, December 31, 2008  
Happy New Year
We just wanted to wish everyone out there a happy new year and say thanks for checking out SEO-Space in 2008. You will be seeing some changes in early '09. We have taken a bit of a break from blogging to re-energize but for now look for more exciting posts in 2009.

We wish everyone out there prosperity and nothing but a great year ahead.
posted by Jody @ Wednesday, December 31, 2008  
Content Development Services
Monday, December 29, 2008
Marketing Jive is pleased to offer services for SEO content development.  Need content for your site?  We provide SEO copywriting to help you build your inventory of content for your web properties.  We are unique in that we have a background in SEO, organic search marketing and developing content for the Web.  We combine traditional copywriting techniques with SEO copywriting best practices to help you intercept your online audience.

Unlike many copywriters, we do not just write a page of content and stop there.  We help you optimize your content for search engine visibility.  We can help you optimize for head, torso and long-tail key phrases.  Our content development services are different than most in that we can provide the following:
  • Optimized URL recommendations
  • Optimized title tag - keyword rich and search engine and user friendly
  • Optimized meta data - keyword rich and search engine and user friendly
  • 150-400 words of keyword rich copy per page (larger pages can be created at an additional cost)
  • Anchor text for the purposes of interlinking your site pages
Type of Content that We Provide
  1. Traditional Web Page - we create copy for you to upload to your site as another web page. This is simply in the form of a page of content with the option for you to add images or calls to action as you see fit.

  2. Lists - we create a "list" based on your criteria; so not only do you get a page of content, but you get some potential "link bait" to help build your external link inventory.  (A key factor used by search engine algorithms when ranking pages in their index.) 
What We Require from You

Your part is easy. All we require from you (other than payment) is:
  1. Your web site URL - where the content will be found
  2. Per Page Keywords - up to three keywords per page that you would like your web page optimized for
  3. Subject Matter - brief overview of topic that you would like content created for 
  4. Upload of the Content - once approved by your team
We have created content for many well known brands (which due to NDA, we cannot share their names) but look at our own site for examples.
 
Example of Web Page / Article Content - here is an example of a page of copy that we wrote on the topic of "blended search" and its impact on Google's Caffeine infrastructure update.  This is an example of a longer article type at over 700 words, but notice the keyword rich title, URL, and page copy itself?  A search in Google for "blended search impact on Caffeine" returns this result in the top spot.
http://www.marketing-jive.com/2009/08/why-blended-search-is-important-to.html


Example of List content - perform a search for "video optimization" in Google and in the top result, you will see a page that we created with some best practices and tips for video optimization.
http://www.marketing-jive.com/2007/09/14-best-practices-and-tips-for-video.html 

The following example combines both typical web copy and a list to communicate the need for online reputation management.
http://www.marketing-jive.com/2007/07/online-reputation-management-what-you.html 

Pricing and Contact Information

Writing well optimized content for the Web takes time.  We understand that there are a lot of other companies that perform copy writing.  None of these companies have our experience in organic search marketing and SEO.  While this is reflected in our prices, we have had proven success with content development will all of the clients that we have worked with.  Content is King in the world of Search, we are just the conduit that connects you to your audience.

Web Page / Article - starting at $99 US per page
Includes:
  • Optimized URL suggestion
  • Optimized Title Tag
  • Optimized Meta Data
  • Optimized Page Copy - 150-300 words
  • Suggested Anchor Text for Interlinking
List Content - starting at $75 US per page for Top 5 list, $100 US per page for Top 10 List
Includes:
  • Optimized URL suggestion
  • Optimized Title Tag
  • Optimized Meta Data
  • Top 5 or Top 10 List based on your chosen theme/topic
  • Suggested Anchor Text for Interlinking
*Minimum Order is five pages.
**Turnaround Time is evaluated by the quantity of pages required and  availability.  Most orders can be returned within three-four weeks.

For more information on our services or to receive a quote please contact Marketing-Jive at: .

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posted by Jody @ Monday, December 29, 2008  
Organic Search / SEO Tips
Thanks for visiting Marketing Jive.  Here is a small sample of some of the SEO and organic search marketing tips that we have offered over the years.  Look for more to be added in the future.
Just a note that we do provide SEO copy writing services at a per page rate.  Depending on your needs, we can create search engine friendly content including proposed URL names and meta data optimization.  All you have to do is provide the keywords.

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posted by Jody @ Monday, December 29, 2008  
Organic Search Defined
So what is Organic Search?

We’re glad you asked. Organic Search is something that we know a lot about. First off, we should mention that Organic Search is also referred to as:
  • Natural search
  • Algorithmic search
  • Search results
  • Non-paid listings
  • Non-sponsored listings
Organic search results refer to those listings in search engine results pages that appear within the main results of a SERP (Search Engine Results Page). These results are not the result of bidding on a keyword for placement but are the results as deemed relevant by the search engines based on numerous on-page and off-page factors. You might say that organic search is the opposite of PPC or sponsored search marketing. When people refer to the two main components of search marketing they are talking about:
  1. SEO (aka Organic Search) OR
  2. PPC/SEM/Sponsored Search Marketing


 Organic Search is the component of online marketing that is typically referred to as SEO (Search Engine Optimization). We feel that organic search marketing is more than just SEO.  It is more than, trying to "optimize for search results".  It is about creating the right content and the right messaging for your audience.  Of course "optimizing" to gain visibility in the search results is part of the equation, but only one part.  We have discussed the various stages of the organic search marketing maturity model previously on Marketing Jive, and it is important to know that there are different stages to organic search.

Organic Search Marketing Maturity Model

Organic Search as Part of Search Engine Marketing

Organic Search is based around optimizing your content for given key phrases so that your web pages will appear in the main results of search engines such as Google or Yahoo. Whether you optimize a webpage, a blog post, a news article or a video, organic search marketing is the process of optimizing this content so that it appears on the results pages of the search engines. The better optimized and interlinked your page is, the higher in the results you should appear. Organic Search is based around relevancy and ensuring that your content is unique and informative to a person who uses a search engine to find the information that they are looking for. Combine this relevant content with the fact that others add links to your web pages and you have in essence why a page is visible in the search results for a given key phrase.

Throughout our site, you will often see us refer to organic search. Now you have a general idea of what we mean.

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posted by Jody @ Monday, December 29, 2008  
Search Engine Market Share in the US - A Historical Look
Friday, December 26, 2008
Here is a look at how the Search Engine market share in the US has looked like over the past couple of years.

ComScore Report US Search Market Share - for April 2009
ComScore Report US Search Market Share - for March 2009
ComScore Report US Search Market Share - for February 2009
ComScore Report US Search Market Share - for January 2009
ComScore Report US Search Market Share - for December 2008
ComScore Report US Search Market Share - for November 2008
ComScore Report US Search Market Share - for October 2008
ComScore Report Top US Web Properties - for September 2008
ComScore Report Top US Web Properties - for August 2008
ComScore Report US Search Market Share - for July 2008
ComScore Report US Search Market Share - for June 2008
ComScore Report US Search Market Share - for May 2008
ComScore Report US Search Market Share - for April 2008
ComScore Report US Search Market Share - for March 2008
ComScore Report US Search Market Share - for February 2008
ComScore Report US Search Market Share - for January 2008
ComScore Report US Search Market Share - for December 2007
ComScore Report US Search Market Share - for November 2007
ComScore Report US Search Market Share - for October 2007
ComScore Report US Search Market Share - for September 2007

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posted by Jody @ Friday, December 26, 2008  
Changes Coming to SEO Space
Wednesday, December 24, 2008
As the year winds down, I will be experimenting with some major changes to SEO-Space including a name change. Over the next couple of weeks you will see the roll out of our new site. We wanted to do something a little more fun and a little less serious.

We wanted to discuss topics such as online marketing and sports marketing. Thereby combining a couple of our passions in marketing and sports. We wanted to make the Internet a better place by dispelling some of the online marketing myths that are out there with some of our own Jive. When we refer to "jive", we're not talking about false or misleading discussion, we are talking about being Just Interested in Vital Epinions. We wanted a place where Jive talk could happen but in a good way... as we think discussion is great. Sure we'll still have our opinions on this and that as it pertains to online marketing. We'll continue to share tips on organic search marketing. We'll also be looking to other online marketers to contribute to our "Jive talk".

Speaking of jive, Jive is also a quick paced dance that according to Wikipedia is a dance style in 4/4 time that originated in the United States from African-Americans in the early 1940s. The Internet is a quick paced environment. Online marketing is quick to change and develop. So just like the fast paced Jive dance style, we wanted our site to factor in the quick, ever-changing, fast pace of the online world.

Frankly we want to help build a story. A story about how online marketing is changing the traditional aspects of marketing. How there has been a shift as to how businesses market to their audience. There is a lot of "jive" going on in cyberspace and we need to be part of it to help tell this story. (Have you noticed this recurring theme that keeps popping up?) In order to be a part of this "jive" talk, we need an avenue that can allow us to commuinicate quickly, an avenue that would allow us to reach the masses of the online world. That tool of course is content, specifically content through a blog. We think that the Internet is a pretty exciting place. We think that marketing via the Internet is the way of the future and really the way of the present. The Internet allows us to reach people across the globe, quicker and easier than ever before. There are no boundaries, the opportunties are endless. So what we have now is marketing + jive and that is what we have selected for our new name.

Coming soon, please welcome www.marketing-jive.com. A site contributing to the discussions about marketing and about how online marketing continues to change the world.

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posted by Jody @ Wednesday, December 24, 2008  
Google Zeitgeist 2008 for Canada - A Sign of the Times...
Monday, December 22, 2008
Google Zeitgeist for 2008 was released just over a week ago. Take a look below for a sense of the 2008 zeitgeist, or spirit of the times, for users from Canada. We'll see if any of these terms make our annual "buzzwords" list that we will be releasing in early 2009.

Fastest Rising

  1. obama
  2. kijiji
  3. facebook
  4. cnn
  5. youtube
  6. free movies
  7. yahoo mail
  8. koodo
  9. beijing 2008
  10. surf the channel

Most Popular

  1. facebook
  2. youtube
  3. lyrics
  4. weather
  5. games
  6. google
  7. hotmail
  8. yahoo
  9. map
  10. canada

Top Political Parties

  1. green party
  2. liberal party
  3. conservative party
  4. ndp
  5. bloc quebecois

Top Celebrities

  1. britney spears
  2. jessica alba
  3. heath ledger
  4. lindsay lohan
  5. angelina jolie
  6. kim kardashian
  7. megan fox
  8. tila tequila
  9. zac efron
  10. pamela anderson

Top News Sources

  1. cbc
  2. bbc
  3. ctv
  4. cnn
  5. global
  6. fox news
  7. 680news
  8. google
  9. yahoo
  10. abc

Top Personal Electronics

  1. palm treo
  2. blackberry
  3. sync
  4. hp ipaq
  5. slingbox
  6. t-mobile sidekick
  7. htc touch
  8. iphone
  9. ipod
  10. tomtom

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posted by Jody @ Monday, December 22, 2008  
Technology and the New World of Work
Friday, December 19, 2008
I am lucky enough to work i an industry where the only constant is change. A large part of why this is, is because of technology. The Search industry changes so fast due in large part to technology. People used to be scared of change, now they embrace it. Take this video for example, it is a powerful reflection of just how much the planet has changed with the Internet.

One of my personal goals is to spend my time as if it was my last day on earth. That may or may not mean going to work. Or it may mean going to "work" and being able to do what I want to do to help make the world a better place. e3unlimited has put together this cool video of the new world of work. Check it out.

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posted by Jody @ Friday, December 19, 2008  
SEO in 2009: According to Matt Cutts
Thursday, December 18, 2008
Our series on SEO in 2009 was well received. We have included the entire series below. Last week Web Pro News, discussed SEO in 2009 with Google's Matt Cutts. You can find that post here. Some of the topics discussed include:
  • Is Ranking Dead?
  • Universal Search in 2009
  • Mobile
  • Competing with Black Hat SEO
  • Subdomains
As mentioned here is our complete series on SEO in 2009:

SEO in 2009: Part One - Is SEO dead or is it just evolving?

SEO in 2009: Part Two: Focusing on Metrics that Matter - The thought that in 2009, refocusing on metrics that matter becomes more important than ever as previous SEO metrics get phased out.

SEO in 2009: Understanding that SEO Does Indeed Provide Value - unlike in the past, we are seeing the shift as business execs and site owners realize the value of SEO. SEO is cost effective and because of that, expect many more companies to incorporate organic search strategies into their online marketing efforts in 2009.

SEO in 2009: Part Four: Understanding that SEO Does Provide Value II - this is the second part to this "element of change" as we continue to discuss that people who have not adopted SEO as an online marketing strategy are beginning to come around and are actually dedicating budget as a line item for SEO.

SEO in 2009 Part Five: Shifting of Budget Towards SEO - higher PPC costs, difficult economic times, tighter budgets may turn out to be a blessing in disguise for SEO as companies begin shifting dedicated amounts to SEO with their online marketing budgets in 2009.

SEO in 2009 Part Six: Personalization and Blended Search - looking at how blended search will mean creating content in vasrious forms and ensuring that your content is unique and useful to the users of search.

Bring on 2009! If you thought that 2008 was a challenge, wait until 2009. We for one welcome 2009 with open arms.

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posted by Jody @ Thursday, December 18, 2008  
Internet Explorer Issues
Tuesday, December 16, 2008
It has been brought to our attention that there are currently some issues with Internet Explorer. The flaw was spotted last week when hackers started attacking users of IE 7. According to reports, the best way to deal with this flaw is:

• Change the program's internet zone security setting to "high". This should protect against all known exploits of this vulnerability by disabling scripting and disabling less secure features in IE. It is, however, likely to slow down a user's web experience.

• Log out of your computer and create a new user account which has limited rights to change the PC's settings. Log in as that user. This should reduce the chances of anyone being able to exploit the flaw should your computer become infected.

• Keep antivirus software up to date. This is likely to have only limited effect as most antivirus software packages only investigate files that are downloaded from the internet, rather than looking at every page visited.

• Switch to another browser, preferably Firefox. This is by far the best option.

Here's the post in it's entirety.

Microsoft Internet Explorer users told to switch browsers over flaw

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posted by Jody @ Tuesday, December 16, 2008  
Search Marketing 2008: What We've Learned, Where We're Headed
Thursday, December 11, 2008
Search Marketing Now put on a great webinar entitled "Search Marketing 2008: What We've Learned and Where We're Headed". The panel featured industry experts Chris Sherman, Dana Todd, Jeff Pruitt and Greg Sterling.

This was a nice follow up to our recent series on SEO in 2009. Chris started the conversation with his view on the economy effect and the fact that Search may experience a good news bad news scenario. Dana Todd concurred and suggested that SEO will remain solid as a line item on online marketing budgets. There is about a 10 to 1 ratio in terms of spend going to SEM vs. SEO and technology. Dana also mentioned that in early 2008, SEMPO predicted search marketing spend of about $15.7B this year, but more realistically we are looking at $11 or $12 billion in 2008. Search is now 52% on the online ad spend.

Dana mentioned that she is hearing that Search will remain stable in 2009. She mentioned that Search is becoming an increasingly valuable customer acquisition tool. Over 1/3 of new acquisitions of sales online comes from Search (the actually number may in fact be closer to 35%). Even though online advertising may become diminished, Search is maintaining it's share.

(Images courtesy of Third Door Media)

Jeffrey Pruitt from iCrossing was up next. He started by discussing that Search is an "always on network" and that the Internet is changing everything we do. We access it from laptops, desktops, phones and gaming devices. Search marketers need to keep up with this change. Pruitt stated that we are a "network of human beings" and that social media will continue to grow in 2009 citing the 2008 US election with examples being Twitter and Facebook.

He went on that brands need a new model to be successful. Digital asset optimization is meeting the demand of online media. Finding preferred content in the format they want (mobile, video etc.) He mentioned that Blended Search will continue to become important. We will need content to address these blended search options. Optimization will remain key.

We've echoed these thoughts numerous times stating that content will remain critical as part of an online marketing strategy. It's how you deliver and optimize this content that will set you apart. Optimizing for blended search will become even more important.

Greg Sterling was up next and started out by suggesting that Search remains the "killer app". Search has had a profound impact on advertising. He touched on the fact that Google is still the dominant player in Search. Will 2009 be the year of the iPhone? There are over 10,000 applications available for the iPhone. Mobile advertising still has not received it's share of the advertising budget but this may change in 2009. According to a study from Opus Research only 29% surveyed suggested that they access the Internet on their mobile phone. 56% of these use search engines on their mobile phone. Greg stated that "It's only a matter of time before there are more search happening on mobile phones than on computers." Greg also pointed our some data from comScore that on the Internet the typical user searched 18.6 times per week, with mobile, 26% searched 11+ times per week according to a study from Opus Research.

At the end of the day the panel communicated their predictions for 2009.
  • Dana suggested that online advertising overall will drop by 4 - 8%.
  • Search will maintain its current proportion of budget.
  • Jeffrey predicted that search will once again save the digital economy
  • Search will evolve into digital asset optimization and performance media (blended search optimization)
  • Attributes of search will be applied to other areas of digital marketing - SEO is not dead. SEO will continue to grow. SEO may grow to 45% of advertisers budgets over the next 5 years. (Editor's Note: This is similar to what we have predicted with our SEO in 2009 series)
  • SEO defines how content is found and distributed online.
  • Greg declared that consumer adoption will mobile will continue to grow in 2009.
  • More traditional media will use mobile tie-ins (SMS)
  • Search market share will remain the same at the end of 2009 as it is today (unless Microsoft purchases Yahoo's Search business)
A question was posed about the integration of offline and online marketing. Dana responded that mobile may be part of the solution in this respect, but this has been something that has been difficult to do as part of cross channel marketing. The offline world is not going away, so integration will be the goal for many marketers in 2009 and beyond.

I posed the following question to the panel "In 2009, do you see more companies setting budget towards SEO as it has proven to be a cost effective form of online marketing that has typically received a small fraction of online budgets?" I did not receive a response. However there were a number of comments made pertaining to the cost effectiveness of Search and of SEO or organic search marketing. Search has the measurement and the performance to justify the spend.

Great topic and nice job by everyone on the panel.

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posted by Jody @ Thursday, December 11, 2008  
SEO in 2009: Personalization and Blended Search
Monday, December 08, 2008
Well in this, our final installment of our series on SEO in 2009, we exam the final element of change that we expect to see in 2009. While it's not necessarily new, it will become imperative for online marketers to address in 2009. We are referring to personalization and blended search.

Before we dive into this however, here's a look at our previous posts on SEO in 2009:

SEO in 2009: Part One - Is SEO dead or is it just evolving?

SEO in 2009: Part Two: Focusing on Metrics that Matter - The thought that in 2009, refocusing on metrics that matter becomes more important than ever as previous SEO metrics get phased out.

SEO in 2009: Understanding that SEO Does Indeed Provide Value - unlike in the past, we are seeing the shift as business execs and site owners realize the value of SEO. SEO is cost effective and because of that, expect many more companies to incorporate organic search strategies into their online marketing efforts in 2009.

SEO in 2009: Part Four: Understanding that SEO Does Provide Value II - this is the second part to this "element of change" as we continue to discuss that people who have not adopted SEO as an online marketing strategy are beginning to come around and are actually dedicating budget as a line item for SEO.

SEO in 2009 Part 5: Shifting of Budget Towards SEO - higher PPC costs, difficult economic times, tighter budgets may turn out to be a blessing in disguise for SEO as companies begin shifting dedicated amounts to SEO with their online marketing budgets in 2009.

So that brings us to the final element of change for SEO in 2009. Personalization and blended search. As we have mentioned throughout the series, the name SEO may be the one piece of SEO that is dying. SEO should be known as organic search marketing or something similar. Search Engine Optimization is not what we as organic strategists do per se. Personalization all but makes SEO a fruitless endeavor as you cannot control what a user dictates they will see on their personalized results page. Google's SearchWiki is a great example of this as users have the opportunity to create their own search results page based on what is relevant to them. Granted Google could take this information and apply it to their main results page, it makes it difficult to "optimize" a page that will be relevant for everyone so that they add it to the top of their results for a given keyword query.

We have discussed the personalization of Search when it became a hot topic in May of 2007 as Google began the first wave of personalized search results. In 2009, the major players of search are working feverishly to provide the most relevant results to the user. It just makes sense to offer some sort of personalized mechanism to the results. When I do a search for "Las Vegas", what is relevant to me may not be relevant to you or to the next person. Personalization gives us the ability to tailor the search results to the way that we want to see them. If you prefer news results or video results you can add those to your results. Which leads us to blended search.

Blended search was instituted by Google and ASK in the late Spring of 2007. Google got the ball rolling by showing image and book results on their main results page where traditionally the user would just be presented with a blue text link and a brief description. ASK took blended search further with their amazing ASK 3-D experience where they included video, news results, dictionary listings, images and more. This was truly innovative yet in October of 2008 they reverted back to a more simpler Google-like results page.

However, we have seen Google and Yahoo and Live Search experiment more than ever with blended search results. For many searches in Google, you can expect to find news results, image results, video results, blog results or book results. We do not see Google letting up in this area. In fact we expect to see more blended results within the results pages of Google.

SEO in 2009 means optimizing for blended search. Some of you may have started optimizing for blended search in 2007 or during this past year, but in 2009, if you want an organic search presence, you must certainly optimize your site's content for blended search... Content, this is really what organic search marketing is about. Creating content that is relevant, informative, useful and unique. If you develop a strategy to accomplish this in 2009, you will be in a much better place online. Here are a couple of areas to focus on when optimizing for blended search in 2009:
  • If you haven't already, create a company blog. Communicate interesting facts about your product or solutions that are not found anywhere but your blog.

  • Optimize Press/News Releases - news releases can possess very informative and relevant information. A press release strategy is a must if you are looking to be found in Google results for competitive terms.

  • Optimize Your Videos - this is a no-brainer, optimize your videos for both branded and non-branded phrases.
Blended Search Optimization, although being launched in 2007 is still not mainstream. Most of us in the industry deal with it everyday, but for those companies who are just cluing into Search/online marketing, optimizing for blended results is something that they may not even be aware of. In 2009, we think that optimizing for blended search will go a long way to gaining a competitive edge and for promoting your brand, your services and your reputation online. SEO in 2009 means dealing with personalization of search results and optimizing for blended search.

2009 will be an interesting year in the online world. It may be a year where we, in the industry, finally experience a bit of a slowdown and see that SEO or organic search marketing finally steps into the limelight.

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posted by Jody @ Monday, December 08, 2008  
SEO in 2009 Part 5: Shifting of Budget Towards SEO
Friday, December 05, 2008
Continuing our discussion about SEO in 2009, the third of the four elements of change that we see happening with SEO in 2009, is the shifting of budget towards SEO. The reason for this is simple, the economy. SEO is bar far one of the most cost effective forms of marketing that you can use.

At the Search Insider Summit in Park City, Utah, Todd Friesen of Precision Technologies discussed something that I have been saying for years now, despite the fact that people click on natural/organic listings 80% of the time, 80% of search budgets are spent on cost-per-click ads, while just 11% goes to boosting natural results through SEO. People do you understand this? Organic listings are clicked on 75-80% of the time. Yet you continue to pour budget into areas where only 25% of the clicks are generated. Is this a sustainable concept?

Organic Search Marketing, the Marketing Medium Formerly Known as SEO

The difficult economic times mean that online marketers may be faced with shrinking budgets. This means that marketers will just have to decide on smarter ways to spend this money. With 70-80% of clicks going towards organic listings, I know where I'd put my budget. That's not to say that there is no benefit to PPC or sponsored advertising, it just means that there should be more balance in the amount of budget dedicated to SEO and the amount dedicated to PPC.

This is exactly what I see happening in 2009. More companies are going to allocate set amounts of their online marketing budget to SEO. A few years ago you would not have seen this happen, now SEO has proven that it is effective (when a proper strategy is in place) and business owners have taken note. Some say SEO in 2009 is dead. I disagree, SEO in 2009 has evolved. Maybe the term "SEO" is on its last legs, but organic search marketing, the marketing medium formerly known as SEO, is alive and well, and is extremely cost effective. The return can be amazing, results just take time. As we all know this is one of the reasons why organic search marketing has not been as widely accepted as it should be. Results can take time to achieve, some patience is required.

Look for online advertiser to learn more about organic search marketing in early 2009. Many have already started. In addition look for more firms finally adding a line item for SEO/Organic Search. Reports of increasing bid prices and lack of consumer purchases, SEO/Organic Search marketing becomes a no-brainer. Just remember that success does not happen over night. A good organic search strategy takes time, involves getting buy in from your design team, your IT team and from your content writers.

The thing to remember with SEO is that being above the fold in organic listings is key. At least being on the first page of results is important if you are to have the success organically speaking. The good news is there are creative ways to do this which leads us into our final segment of this series Personalization and Blended Search.

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posted by PlanetNim Caretaker @ Friday, December 05, 2008  
SEO in 2009: Understanding that SEO Does Provide Value
Wednesday, December 03, 2008
Last week we discussed the first element of change for SEI that we feel will be happening in 2009: Refocusing on Metrics that Matter. Then we started discussing that in 2009, we will be seeing more organizations understanding that SEO does indeed provide value. We wanted to continue with this topic before proceeding to the next element of change for SEO in 2009.

There are those who have been performing SEO for a number of years, early adopters if you will. There are those who were curious about SEO and have begin to develop organic search strategies as part of their online marketing strategy. Yet in late 2008, there are still those who do not see the value in SEO... but they will.

The tough economic times have a direct impact on everybody... including marketers. Budgets get cut, resources get cut and the question of "what have you done for me lately?" bubbles to the surface of many management meetings and conversations.

I think that in 2009, we can expect to see those who have never really taken the time to understand or leverage SEO, take a long hard look at the benefits of SEO as part of an online marketing strategy. Times are tough, we get that. Marketing buidgets are being cut, we understand that too. So why then wouldn't you want to have a strong organic search strategy in place?

SEO Does Indeed Provide Value

I specialize in providing organic search strategies and solutions for clients. I have worked on clients ranging from small regional sites to large Fortune 500 brands. I have seen the value of SEO time in time again. Without giving away specifics, through SEO strategy, I have seen clients experience:
  • going from minimal online revenue to revenues of $150-200K per month based on a handful of organic rankings that were featured in the top of search results for over 5 years. (A strong keyword optimization strategy was all it took)

  • I have seen clients open numerous new offices in a two year span as a result of revenue generated in part from SEO

  • I have seen clients suffer through poorly plan redesigns only to engage us after the fact and we turn around their traffic and leads within a matter of months.

  • I have seen clients lower their PPC costs as a result of organic/SEO success

  • I have seen clients generate large amounts of traffic to their web properties through video optimization and blended search optimization

  • I have seen clients experience traffic increases of 1500% within two years
The list goes on an on. The point is, these clients now understand the value of SEO and while it can be difficult to measure initially, SEO does provide a great return with minimal investment. Having the fundamentals in place and leveraging SEO strategies such as content development, building your external link inventories and just having search engine friendly web properties goes a long way in determining your online success.

People are starting to notice just how cost effective SEO can be. SEO in 2009 will see organizations who have never invested the time or resources ino SEO actually spend the time and resources to establish an organic search strategy. You see because time is a critical factor here. Results from SEO take time. There is no denying that. The longer it takes you to invest in SEO, the further your competitors will be, the futher behind you will fall.

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posted by Jody @ Wednesday, December 03, 2008  
SEMPO is Looking For You
Monday, December 01, 2008

SEMPO (Search Engine Marketing Professional Organization) has been in the news a lot this morning. First, I turn on the TV this morning and see that SEMPO was ringing in the markets at the NASDAQ in New York. I thought to myself, that was pretty cool, I didn't think that SEMPO was that "big".

In addition, SEMPO is launching its 5th annual State-of-the-SEM Market Survey. If you’re a practicing search marketing professional, they’d like to hear from you, whether you are a member of SEMPO or not. Last year, nearly 900 respondents answered the SEMPO survey, and the results always depict an interesting portrait of our industry. This year, obviously, the focus will be on the economy and how it has (or hasn’t) had an impact on the industry.

Not sure you want to take the time? As an incentive, SEMPO is offering an iPod Touch and a free pass to SMX West, or one of the SES conferences. Ready to play? Take the SEMPO survey here.

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posted by Jody @ Monday, December 01, 2008  
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