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SEO in 2009: Part One
Monday, November 24, 2008
There has been some great discussion about SEO and where it is going in 2009. I find this both interesting and amusing. For months there have been some that have said that SEO is dead. (I'd sure hate to be one of their clients...) Others have suggested that SEO is transforming into more of an "online marketing" role in that SEO is not simply about "manipulating" the Search Engine Results Pages.

For me, SEO has always been about marketing, or online marketing. It is not just about rankings (I'll discuss my thoughts on rankings later in this series) but SEO is more about trying to help people find the information that they are looking for. Those of us who have been involved in the world of SEO for some time have witnessed a number of changes over the years. We have seen different KPIs and metrics come to rise while others have faded into oblivion. We have seen new tools become available for use in monitoring SEO success and progression. But where are we with SEO in late 2008, as we move into the next decade?

SEO in 2009: Four Elements of Change

There are four SEO-related areas where I see change happening in 2009. Many would say that we have already started down this path during the past couple of years, but I think that we will experience even more marketers going down this path.
  1. Refocusing on Metrics that Matter
  2. Understanding the SEO does in fact provide value
  3. Shifting of Budget towards SEO
  4. Personalization and Blended Search Results
I think that we are starting to see a shift in the understanding of SEO. Large companies are learning about the value of SEO as part of their online marketing strategy and as part of their overall marketing strategy. The greatest part about SEO is that, when done properly, SEO is a cost effective way of driving business to your company and improving your bottom line. Yet marketing managers continue to pour money into sponsored search and Pay Per Click efforts. Ask yourself this, how many of you feel that you have a proportional budget between SEO and PPC? How many of you have actual line items for SEO?

In these tough economic times, it only makes sense that marketers take a long hard look at SEO and the benefit it can provide. SEO is a relatively cheap and cost effective way of promoting your products, your services or your brand. When marketing budgets are cut, SEO may just be what the doctor ordered. As mentioned in our series on Organic Search: What is in it For You? series, SEO (or organic search as it is sometimes referred to) tends to provide longer lasting results in the search engine results pages that you do not have to pay for unlike PPC. Strong organic visibility once achieved can provide a fantastic return on your investment.

In our next piece we will begin our look at the four elements of change for SEO in 2009.


posted by Jody @ 7:57 AM  
  • At 10:35 AM, Anonymous seo said…

    I guess we will have shift into more unnoticeable unstraight methods of promo

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Name: Jody
Home: Kelowna, British Columbia, Canada
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