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Top 7 Search Stories October 2008
Tuesday, October 21, 2008
Well after a two month hiatus our top 7 search stories of the month are back this month. We had taken a bit if a break in the summer, here's a look at some of the top search stories that took place in July.

With the economy the way it is, the world of Search has been somewhat quiet, but we managed to come up with some of the more noticeable tech/search stories of October.

#7. Microsoft prepares to re-brand "Live Search" Again - well Microsoft's search product has undergone what seems dozens of name changes from being known originally as MSN to MSN Search, to Live Search, to Live to MSN Live and the list goes on and on. Well it appears that the Microsoft Search product will be re-branded as "Windows Live Search". Changing their name for the zillionth time will not help their Search product. Why is time being wasted in re-branding yet again? How about taking a long hard look at your search product and provide users with a decent search tool?

#6. Google Exec Slams Google's In-House Search - We thought that this was newsworthy as reports from internetnews.com suggest that even though Google is the undisputed leader in Search, they have issues with sifting through all of the data that they have compiled. Udi Manber, a vice president of engineering at Google (GOOG) and the head of its core search, outlined a few of the obstacles that even Google is working to overcome.

#5. MapQuest Now Optimized for the iPhone - I love the iPhone. I wish that I had one, but the rates here in Canada are just a little too outrageous for me to swallow. While the iPhone comes standard with Google Maps, Mapquest has now been optimized for the iPhone. The accuracy of MapQuest results will be a nice addition for users of the iPhone.... sigh. More on this announcement here.

#4. Google Announces Above Anticipated Third Quarter Earnings - well Google reported that earnings rose 26% last quarter. So despite the soft economy, Google continues to roll. There was a lot of commentary on this as can be found here, here, and here. Google's official announcement can be found here.

#3. Social Media Companies, Online Sites and Tech Layoffs - with the struggling economy, a number of noticeable companies have been laying off large percentages of their teams. A few notables names include: SearchMe, Hi5, AdBrite, Zillow, Lulu, and Zivity just to name a few. TechCrunch has created a "layoff tracker" to help us keep track of all of the movement taking place. It looks like the unemployment offices are about to get a lot busier.

#2. ASK Moves Away from 3-D Experience - Just when you thought it was safe to try out a search on ASK... Well ASK which we feel had the coolest looking SERP in the business decided to simplify and has reverted back to a more Google-like search engine results page. Not sure why, although the folks at ASK suggest it is trying to streamline the search process. Ask changing the search experience may be simply a move to generate more revenue for sponsored advertising as there are no as many as nine, yes 9, sponsored ads appearing on a results page. ASK 3-D was unique, it was visual and it was innovative. For now, all of that is lost.

#1. Yahoo Prepares to Announce Major Layoffs - the folks over at TechCrunch are reporting that Yahoo is preparing to announce major layoffs this week. In addition, operating expenses are being said to be cut by 15%. Poor Yahoo, where did they go wrong? We're still happy that they did not cut a deal with Yahoo, because we still feel that the offers presented under-valued Yahoo, still one of the most visited destinations on the Web.

Interesting month dominated by the economy and there is still over a week to go.


posted by Jody @ Tuesday, October 21, 2008  
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Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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