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Ted Leonsis: The Man Knows Hockey AND Online Marketing
Wednesday, October 22, 2008
I have just become inspired by Ted Leonsis. I have known him as the owner of the NHL's Washington Capitals. Over recent years I have seen interviews with Mr. Leonsis as he talks about his exciting hockey club. This is how I became a fan of Mr. Leonsis. Earlier today I was reading an article in this weeks Hockey News about how the Washington Capitals are the most exciting team in hockey. The article written by Ken Campbell is entitled "Dangerous and Compelling" prefaced by Washington D.C.

Some of you may know Mr. Leonsis as a long standing executive with AOL. I had learned that in the past year or so and this is what made the article in the Hockey News so great. What's the significance you may ask? Well reading the article tied two of my passions together hockey and Search. After reading the article, I felt compelled to post a comment on Mr. Leonsis' blog. http://www.tedstake.com.
My fascination with Mr. Leonsis was heightened when I learned that in 1983 he survived a plane crash and created his list of 101 things to do before he dies. You can view the list here:
http://espn.go.com/page2/wash/s/020312leonsis.html. He has completed about 71% of the list. The list itself is very impressive.
The article in the Hockey News was about how exciting the Capitals are. I would argue that the Oilers are the most exciting team in all of hockey, but the Capitals are right there with them. They have quickly become my first or second favorite US based team. I love what Mr. Leonsis has done with the team. Capitals fans are a lucky group to be able to watch the team that he has assembled.

The article written by Ken Campbell was exciting to read as he discusses that the "coolness of the Capitals goes beyond Ovechkin's Dolce & Gabbana wardrobe. The Capitals are also on the cutting edge of technology... The Caps have three full-time employees devoted to singularly to provide video content for their website. They have 25 bloggers who have full access to the team and run numerous promotions and fan clubs on Facebook..." This is great stuff. Ted Leonsis is a maverick (oops sorry Mrs. Palin)when it comes to NHL owners. As I mentioned in my comment, if the Capitals ever need a 26th blogger to blog from afar here in western Canada, I would be honored to do so. I think that it's cool how Mr. Leonsis embraces online marketing and things such as blogging and social networking to promote the Washington Capitals. For you hockey fans, you have to admit that the Capitals are extremely exciting to watch. Alexander Ovechkin is the GREATEST player in the game today. This team is electric.

Mr. Leonsis from what I've read and seen from your interviews, the World needs more people like you. Keep up the great work. I'll be reading your blog regularly. If you're ever in Kelowna, look me up, maybe we can do lunch.

Labels: , ,

posted by Jody @ 5:41 PM  
  • At 9:22 AM, Anonymous Puddin_an_Semin said…

    From a Washington Caps fan I just want to say thank you. I appreciate your love for the game of hockey and recognizing that although the Caps my not be your favorite team, they are pretty cool. As for Ovie well he is THE BEST hockey player in the world IMO. Oh and I am not gonna lie it's pretty awesome to have Ted Leonsis as the owner, he is THE BEST owner in sports IMO!

  • At 4:07 AM, Blogger Lisa McGrath said…

    Ted has been such a gift to the Caps! I have been a fan from the beginning, but Ted's understanding of technology and the power ofthe web, he has really turned DC into a hockey town. Metro is packed with red jerseys, strangers become friends based on rockin' the red. It's been a great ride, and the fans know how lucky we are to have the best owner in sports, ANY SPORT, own the Caps!

  • At 11:25 AM, Blogger Jody said…

    Thanks for the great feedback. It is great to see that NHL hockey is alive and well in DC! I try to watch most of their games on Satellite. Very exciting. They play hockey the way that it should be played.

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