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SEO Paradigm Shift: Google Prefers Dynamic URLs Over Static URLs?
Tuesday, September 23, 2008
Came across this post which will have large implications for our clients and all websites for that matter. According to Barry Schwartz at SE Land Google posted a blog entry telling Webmasters not to rewrite dynamic URLs to be static. This is an entire paradigm shift into what we have learned and been told by the engines.

Key Takeaways from the Google Post:

  • static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls
  • the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking
  • Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.



posted by Jody @ 7:48 AM  
  • At 12:03 PM, Blogger Rob said…


    Unless this is a recent change, even up to a couple months ago I've found dynamic sites which have been converted to static (via a rewriter) tend to do better than the dynamic version.

    And in many cases, the rewrite rules are VERY simple - no complex rules required.

    Plus, as you've said, static URLs tend to have a higher CTR.

    So based on that, why wouldn't you want to rewrite? The other thing to consider is, even though google is the biggest, they aren't the only player. And we already know other engines do have issues with dynamic URLs.

  • At 8:37 AM, Blogger Jody said…

    Agreed. As long as you know how to apply the proper rewrite rules, a cleaner, static appearing URL is still better in my books. I agree with the fact that while Google has the most market share, they're not the only player. Cleaner, shorter static URLs are still the way to go.

  • At 8:45 AM, Blogger Chris said…

    I'm just down the hall, but I'm on side too. I think that's a post directed at those who can't do rewrites or use their CMS. They've been torn to shreads on Sphinn and in some of the other forums as well.

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