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What's the Latest with Yahoo?
Sunday, August 03, 2008
Well Yahoo has been in the news a lot this year as analysts predicted the demise with an offer from Microsoft to take over the second largest (in terms of market share) search engine in North America. I must say that over the past few months I have gained a lot of respect for Yahoo as to how they have conducted themselves. They have stayed true to their word and as a result are in a better place for it today.

On Friday, Yahoo announced the findings of the Annual Shareholders meeting. With regards to the attempted acquisition by Microsoft, chariman Ray Bostock said. "There was never any doubt...that the board was open to a deal with Microsoft and for search only if it made sense, but ultimately, there was never a compelling offer put on the table." Good to hear. From the offers that were communicated in the media, they still seemed low for one of the most visited properties and number two search engine on the Web. cNet has a great post covering the Yahoo Shareholders meeting.

There are always going to be shareholders who always need more and more.... with Yahoo this was no results as there were various reports about dissatisfied Shareholders who are frustrated with Yahoo's share price and with Yahoo CEO, Jerry Yang. Yang, in my estimation, has done an incredible job in what has been a tough year for the company. Shareholders should take solace in the fact that when Yang says, "We are at a unique point in our history, where we have the eyes of the world focused on our Company and tracking our performance. We are redoubling our commitment to driving sustained, profitable growth for our stockholders." he means it.

As all of the Micro-hoo hoopla was taking place, Yahoo was still working on improving their search offering. Most recently with the announcement of BOSS (Build your Own Search Service). In addition, Yahoo has been experimenting with a modified SERP page with some of their properties, has been dabbling more with blended search through news stories and has made improvements to their social bookmarking offering, Delicious.

So what's next for Yahoo?

With what seems a huge weight lifted off of their shoulders, Yahoo can now focus on improving their Search product. Expect to hear some new and innovative things to come out of the Yahoo camp as early as the end of this month at Search Engine Strategies in San Jose. I look for Yahoo to come to the table with some "beefed up" service and product offerings related to:
  • Blended Search - including image and video search
  • Social Media/Networking
  • Application rich environments / user generated search (think BOSS)
  • A push towards Yahoo widgets
  • Understanding User Intent - Yahoo will be focusing on providing the nest results they can based on an understanding that they have of their massive user base.
All in all I expect big things from Yahoo in the second half of 2008.


posted by PlanetNim Caretaker @ Sunday, August 03, 2008  
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