|Well next weekend I'm off to San Jose for Search Engine Strategies SJ 2008. It promises to be a busy time with client meetings and some interviews and conversations planned with a number of analytics and search engine companies in the San Jose area.
Here is my tentative agenda for SES San Jose.
Monday, August 18th
9:45 - 11:00 Universal & Blended Search
11:15 - 12:30 Igniting Viral Campaigns or The Next Wave For Online Video
1:30 - 2:30 Orion Keynote Panel - How Much Search is Enough?
2:45 - 4:00 Video Search Engine Optimization (VSEO)
4:30 - 5:30 Opening Keynote Presentation: Lee Siegel
Tuesday, August 19th
9:00 - 10:00 Morning Keynote: Satya Nadella
11:00 - 12: 15 Measuring Success in a 2.0 World or Global Search for the B2B SEM
1:30 - 2:30 Orion Keynote Panel: Technical & Information Giants
A special note, that Enquiro is one of the three finalists for the Best Business-to-Business Search Marketing Campaign SES Award which will be announced:
Tuesday, Aug 19, 1:30pm - Orion Panel
Best Social Media Marketing Campaign
Best Business-to-Business Search Marketing Campaign
Best Multi-National Search Marketing Campaign
Best Business-to-Business Search Marketing Campaign Finalists are:
Microsoft Small Business Center (iProspect)
Enquiro Search Solutions, Inc.
2:45 - 3:45 5 Things No One Will Tell You About SEM or
7 Proven Ways to get Your Website on Page 1 Organically & then Convert
4:00 - 5:15 Advanced B2B Marketing
5:15 - 6: 30 Networking Cocktail Reception
7:00 - 12:00 Google Dance
Wednesday August 20th
9:00 - 10:00 Keynote Roundtable: Why Does Search Get the Credit for Everything
10:30 - 11:45 SEO Through Blogs & Feeds or Social Media Marketing: What is it and What is it Good For?
1:00 - 2:15 Searcher Behavior Research Update (which will feature Enquiro's own Bill Barnes as one of the presenters) or Successful Tactics for Social Media Optimization (SMO)
2:45 - 4:00 Duplicate Content & Multiple Site Issues
4:15 - 5:00 Black Hat, White Hat: Playing Dirty with SEO or Facebook, Feeds and Micro-Blogging
7:15 - 11:00 Search Bash
Thursday August 21st
9:00 - 10:00 Morning Keynote: Dan Heath Author of Made to Stick
10:15 - 11:15 How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done or Special Kelsey Group Presentation: Local 2.0: The Evolution of Local Search
11:30 - 12: 30 Creating a Cohesive Search Strategy Across Multiple Business Units
1:30 - 2:30 The Best Kept Secrets to Search
2:45 - 3:45 In House SEO: Lessons Learned & Victories Won or Search Advertising Tools
Look for us at any of these sessions and drop by to say hello. Of course this schedule is subject to change, but we'll definitely be lurking around the conference center.
Labels: SES San Jose 2008