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Measuring Online Success: Website Success Measures
Monday, August 25, 2008
The gang over at SEOptimise had a great blog post on 33 Website Success Metrics Instead of Rankings, Google Page Rank and Traffic. Measuring the success of your online campaigns is critical if you are to continue to improve in your industry and remain competitive. Depending on the type of site you have there are various key performance indicators that you could and should be measuring.

The post break out 33 metrics by four categories:
  • Business Metrics
  • Usability Metrics
  • SEO Metrics
  • Social Media Metrics
The metrics listed include:
  1. ROI
  2. Sales
  3. Leads
  4. Conversions
  5. Subscribers
  6. Returning visitors
  7. Page Views per Visit
  8. Time on Page
  9. Time on Site
  10. Bounce Rate
  11. Form Abandonment Rate
  12. Next Pages
  13. Links Clicked (upstream/downstream)
  14. Eye Tracking
  15. Internal Searches
  16. Number of Backlinks
  17. Quality of Backlinks (IBL Quality)
  18. Google Cache Date
  19. Google bot Visit Frequency
  20. Last time Google bot visited
  21. Pages Indexed
  22. Alexa Rank - not recommended
  23. Compete Rank - only US data
  24. Bookmarks of delicious
  25. Bookmarks on other social bookmarking sites
  26. Social News Submissions
  27. # of Tweets on Twitter
  28. Niche social site votes
  29. Number of thumbs up on stumbleupon
  30. StumbleUpon reviews feedback
  31. Technorati Blog Mentions
  32. Google Blog Search Links
While there are a number of beneficial metrics here, it really comes down to measuring ROI and the return that you are getting back from your site based on what you spent to run and optimize your site. For a more detailed breakdown of the metrics from SEOptimize, click here.

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posted by Jody @ 4:07 PM  
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