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I just got out of the sesssion called "Black Hat, White Hat: Playing Dirty with SEO". We knew it'd be entertaining, and then we saw Matt Cutts outside. He got kind of roasted last year, and this was going to be a room of the entire black-grey-white spectrum. I was a little surprised when he came and sat down beside myself (Chris), Jody and Bill Barnes.
One of the best bits was when the discussion turned to big brands who do black or grey-hat SEO tactics, but don't seem to get penalized for it and Matt weighed in. I was sitting right beside him, and happened to get it on video.
Good anwser, and the rest of the discusssion was ok. Entertaining session though.
I think it's good to talk about black hat SEO stuff....what about you folks?