Last week at SES San Jose, AdGooroo released two news items:
• The unveiling of SEM Insight’s Top Competitor Keyword Report:
This patent pending technology allows users to run reports against their keyword tracking lists that provide competitors’ ad copy from the most effective ads being served against each of their keywords. The full release is available below
• New book from AdGooroo Founder Rich Stokes "Mastering Search Advertising – How the Top 3% of Search Advertisers Dominate Google AdWords" has already earned some rave reviews. Rich had some copies of the book at the AdGooroo booth.
FOR IMMEDIATE RELEASE
AdGooroo Adds “Top Ad Copy Report” to SEM Insight™
Search advertisers can now mine their keywords for the most effective ad copy in any industry
SAN JOSE, Calif., AUGUST 19, 2008 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today introduced SEM Insight’s Top Ad Copy Report, a report that search advertisers can use to obtain examples of the industry’s most effective search advertisements, including those of competitors. The new reporting function selects ads positioned to perform exceptionally well based on a patent-pending screening process developed by the AdGooroo research team.
The Top Ad Copy Report compares the effectiveness of online ads served in response to specific keyword searches, determining relevance based on various factors including coverage (percentage of time an ad appears for a given keyword) and position (relative high or low position on the search results page). Armed with this analysis of advertising effectiveness, advertisers can employ copywriting techniques that have proven successful in generating attention and response for specific sets of keywords.
“For the first time ever, advertisers have a reliable tool to help them discover the most powerful online ad copy,” said AdGooroo Founder and Chief Gooroo Rich Stokes. “With the Top Ad Copy Report, SEM Insight users can see what’s working and what’s not in any given space. The report is easy to use and automatically finds the best ad copy in the keywords any particular user has chosen to track.”
Stokes said the scarcity of comprehensive research on PPC ad copy effectiveness spurred AdGooroo’s creation of the Top Ad Copy Report. The reporting tool was designed to achieve the dual objectives of identifying the most effective ads being displayed on Google and helping advertisers apply successful copywriting tactics.
The Top Ad Copy Report uses a database containing most of the world’s online ad copy, and applies a methodology based on coverage, position and the duration of an ad’s online lifecycle to find the most effective ads appearing in response to specific keyword searches.
To learn more about AdGooroo, SEM Insight or the Top Ad Copy Report, visit www.adgooroo.com.
About AdGoorooAdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.