Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
All About Google Rankings.... from Google
Thursday, July 17, 2008
Over at the Official Google Blog, which topped our list of the Top 50 Google Blogs last year, Amit Singhal has provided some insight into Google Rankings of their search results. His series began with an Introduction to Google Ranking where he discussed:
  • that Google ranking is a series of algorithms used to find (and return) the most relevant document based on a user query
  • Google ranking algorithms are applied not only to web search but to images, News, Maps, Product Search, Video (YouTube) Search, Book Search and so on.
  • Google has three philosophies behind their ranking system: provide the most locally relevant results across the Globe, keep it simple, and allow no manual intervention.
The second post from Amit discussed the Technologies behind Google ranking where items mentioned included:
  • the core technology for Google's ranking system comes from the academic field of Information Retrieval (IR). Google has since built a system that involves linking inventories and page structure.
  • Google has invested heavily in their crawl and index system as a means of understanding pages which includes developing distinctions between important and less important words on a page and the freshness of the information on the page.
  • Google works hard to understand the user's query based on a concept analysis system, an advanced synonyms system and a top spelling suggestion system.
  • User Intent, this Amit discusses innovations such as Google's Universal Search and Personalization as two methods that Google leverage to improve the rank and relevancy of results for the user.
Amit's closing thoughts were that Google pride themselves in running a very good ranking system, and are working incredibly hard every day to make it even better. Sounds good to us, relevancy is a tough one. Understanding user intent is difficult at the best of times, so any effort that Google or any of the other Search Engines make to provide more relevant results is a welcomed innovation.


posted by Jody @ 8:01 AM  
  • At 1:33 AM, Blogger Jagadeesh M said…

    Good information on the table, PR also works on time spent by visitors, its a major count for PR system

    Linkedin also follow me

Post a Comment
<< Home
Top B2B Blogs   
Invesp landing page optimization
About Me

Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
  • Optimizing for Blended Search
  • Search Engine Guide
  • WebProNews Canada
  • Official Google Blog
  • Yahoo Search Blog
  • Search Engine Watch
  • 100% Organic
  • Global Thoughtz
  • B2B Marketing Blogs
  • Silicon Valley Gateway
  • Guy Kawasaki
  • Church of the Customer Blog
  • Marketo's Big List of B2B Blogs
Blogs We Like
30-Five: Parenting Tips
Ask.com Blog
Comparison Engines
Matt Cutts

Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home


Subscribe | | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live