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Top 7 Search Stories June 2008
Monday, June 30, 2008
It's that time again for the top 7 search stories that were the most significant news makers of the month. As we roll into summer, the Microsoft/Yahoo soap opera is alive and well. Let's have a look at some of the top search engine related stories from the past thirty days.

Anyone heard from ASK.com lately? Seems like they have gone into oblivion since their announced change of focus in March of this year? Here is a look at some of the interesting happenings in the search landscape as of late.

#7. SMX Advanced in Seattle - took place in the first week in June and I spoke with colleagues and clients who attended again saying that they were disappointed with the sessions. " Definitely not an Advanced conference" was one of the comments that I received from a client in attendance.

#6. Robots Exclusion Protocol Sets Standard for Yahoo, Google and Microsoft Anytime the search engines can get together to provide a set of standard procedures or protocol it is usually a good thing for the user. The Robots Exclusion Protocol is a standard that lets content publishers and website owners specify which parts of their site they want public and which parts they want to keep private from the search engine robots, either by controlling the visibility of their content across their site via robots.txt file or at the page level of individual pages via META tags.

#5. Google Launches Google Ad Planner - Announced last week, Google Ad Planner is "a research and media planning tool that connects advertisers and publishers." according to Google. It looks like a great tools that will benefit advertisers and publishers. It is currently invite only as it is still in beta.

#4. Google Test New iGoogle Pages - Google has been testing some new iGoogle homepages for users of the opt in service. The new look iGoogle pages places the tabs on the left-hand side of the page and you can expand the tabs to see the list of gadgets and status information, such as the number of unread Gmail messages that you have in your inbox. Again seems reminiscent to how ASK's SERP is setup.

#3. Google Adds a New Layer to Google Trends - with Google Trends for Websites, Webmasters and search engine marketers can actually look at some search volume trends and associate some numbers with them. Are the numbers accurate? Well they're probably not exact, but at least it gives you an idea as to what type of volume you may expect to receive.

#2. Yahoo! Announces Realignment to Support Core Strategies - in late June, Yahoo announced that the company is creating three new teams that will report to President Sue Decker.
  • An Audience Products Division - led by Ash Patel
  • A U.S. region - with accountability for all go-to-market activity in the U.S. This team will be led by Hilary Schneider.
  • Insights Strategy Team - no leader has been appointed as of yet.
#1. Google and Yahoo Form a Partnership - Google and Yahoo announced a deal that will as Yahoo stated, involve "the nonexclusive pact" with Google that will enable Yahoo to run Google ads alongside its search results and on some of its Web properties in the U.S. and Canada. The deal could be worth as much as $800 million per year for Yahoo. (How much is this deal worth to Google???) This is pretty huge if allowed to go through and there is nothing concrete to suggest that it won't.


posted by Jody @ 10:38 AM  
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