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SMX Advanced 2008 is Complete
Thursday, June 05, 2008
Well SMX Advanced in Seattle has quickly come and went. From what I've heard there were mixed reviews. Many found the sessions somewhat interesting while others told me that they though some of the sponsored sessions were a little weak. Regardless, there were a number of good sessions to attend and as always, SEO Roundtable had remarkable coverage of the sessions.

The other day we mentioned 4 must attend sessions at SMX Advanced. These included:

Blow Your Mind Link Building Techniques
Conversion Optimization: Winning After They Arrive
Creating Value In Your SEM Businesses
Search Friendly Development

Here are the reviews from SEO Roundtable from each of those sessions.

Blow Your Mind Link Building Techniques
Conversion Optimization: Winning After They Arrive
Creating Value In Your SEM Businesses
Search Friendly Development

The "Blow Your Mind Link Building Techniques" had some interesting points but I'm not sure if anything will blow your mind.

The Conversion Optimization session discussed some cool things such as Google's new Website Workout Promotion. www.google.com/WebsiteOptimizer/Workout. The key takeaway from this session is the importance of testing. Even when you feel your satisfied, test some more as the needs of your audience will change.

Creating Value in Your SEM Business - this sounded like one of the best sessions of all. Key takeaways from this session included:
  • Build value beyond client engagements
  • If you focus on creating value into every client relationship. market value will follow
  • Base your business on quality verses quantity
  • Every client has to become a testimonial (One of the speakers, Bruce Clay mentioned that they make their clients take their training course. Otherwise they will refuse to serve them. The idea is to empower them with knowledge so they understand what they are buying and so the project flows smoother. -- interesting idea.)
Search Engine Friendly Development - this session featured some great speakers, one of which mentioned that "...There are a lot of big hard problems: affiliate tracking, session management, rich internet application, duplicate content, geolocation, understnading analytics, redirection, error management, etc.." There were some other interesting comments that were made:
  • All websites have the same first problem: accessibility.
  • Look at canonicalization - do you have 5 URLs pointed to the same page that divides reputation? That's an important indicator.
  • The webmaster guidelines are always constant.
  • SEO does equal good design.


posted by Jody @ Thursday, June 05, 2008  
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