Well it seems as though we are gearing up for search engine conference season. In fact we're already in full swing with recent conferences such as SMX Advanced taking place in Toronto a couple of weeks back and SES Toronto happening last week. Yet again the common feedback or complaint that I am hearing is that the conferences lack direction and strategy.
It's the same old topics, with the same old speakers, with the same panelists presenting in the same old format, talking about the same old tactics. Many say that they are being transparent with their findings, yet they refuse to "let the cat out of the bag". Others appear to talk strategy but instead focus on the same old tactics. I discussed the topic of search engine conferences with a number of clients lately. Everyone that I spoke to said that the search engine conferences really lack strategy, transparency and direction. Now I know that a lot of work goes into planning these conferences and I can respect that. I also know that the conferences that I have attended have either been ok or good, but not great... not earth shattering.
The next conference that I will be attending will be SES San Jose. I like this one because it is in San Jose (a great place to be in August) and it is in the backyard of the search engines and for many of our clients. This year I will be attending with one of our newest consultants and strategists. It's always great to have someone attend these events for the first time to get their feedback on the sessions and on the conference as a whole. Hopefully there will be some fresh sessions that we'll all be able to enjoy and learn from.
Labels: search marketing conferences