 Earlier today, Google announced the launch of Google Ad Planner. According to Google, Google Ad Planner is "a research and media planning tool that connects advertisers and publishers." This sounds pretty cool. To use Google Ad Planner, all you have to do is enter demographics and sites associated with your target audience, from here the tool will return information about sites (consisting of both on and off the Google content network) that your audience is likely to visit.
Google Ad Planner was introduced on the Google Adwords blog. Currently as Ad Planner is a new product, it's currently available by invitation only. If you're interested in trying it out, you can apply here. According to a report from MSN Money, the announcement caused a dip in comScore stock. From the Associated Press:
Shares of research firm comScore Inc. fell Tuesday in a drop some analysts attributed to Google Inc.'s unveiling of a new tool meant to help advertisers determine the best Web sites on which to place ads.
ComScore shares fell $4.75, or 17.2 percent, to $22.94. Earlier in trading, the stock traded as low as $22.10
According to Google spokesperson Brandon McCormick, "the goal (of Ad Planner) is to help advertisers and agencies understand their audience and give them the right tools to plan effective online campaigns at scale..."
This is the second big announcement from Google in the past week with news last week of their updated Google Trends data and the new layer added to Google Trends with Google Trends for Websites. The free Trends for Websites tool, lets users see how popular sites are.
Google just keeps getting it right.
Labels: Google Ad Planner
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