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Some Great SEO Posts this Week, Google Penalties, the Google Floating Four and More...
Wednesday, May 21, 2008
We've been fairly busy over recent weeks. so much so that we have had limited time to check our favorite feeds out for the latest search engine tips. We thought that we would go through some of our favorite SEO sites and compile some of the greatest posts over the past week or so. These posts feature a number of our favorite topics which is why we thought they would be worth mentioning here.
  • Loren Baker over at Search Engine Journal had a great post all about canonicalization. You know whether you should be using www. vs. non www versions of your site. Included in the post are some quotes from Google's Matt Cutts. Key takeaway from the post, "Since the search engines treat the www and the non-www version of the same URL to be different websites, there’s a risk of duplicate content issues arising because of the same content served on both the URLs."

  • Loren has been on a roll this week, he also posted an interesting piece on "How Many Google Penalties Are There?" Loren mentions three specific penalties, -30 penalty
    -950 penalty, and Index Exclusion.

  • Brian Kaminski over at Search Engine Land had an eye opening post for some with his article on "Take Off The Blinders! Your Competitors Are Killing You, Whether You Realize It Or Not". Brian discusses the importance of paying attention to what your competitors are doing online. Make it a habit to review competitor's ad copy, their landing pages and how often your ads come up in comparison to your competitors. The post is PPC focused, but does mention some key factors as to how you can gain further competitive intelligence.

  • Manoj Jasra over at Web Analytics World had a cool post about how Google's Custom Search Engine Rocks. Manoj mentions the fact that Google's custom search engine gives users access to deeper content and allows you to customize the configuration to give you a look and feel that is best for you.

  • Barry Schwartz over at Search Engine Land posted A Webmaster View Of Google's Latest Search Quality. In his piece, Barry discusses that Google is currently updating their search index as is being discussed in many industry forums around the Web. Editor's note, this appears to be the major algorithm update that we predicted weeks ago. Interestingly enough there was more mention of the Google Penalties including -6, -30, -60, -950. Barry also touched on some interesting experimentation from Google with regards to the placement of Universal Search results in the fourth position of the organic results. This has been since dubbed the Google Floating Four Behavior. As described by Barry, "In short, a search result would be in the fourth position and then go so a lower position, then come back to fourth spot and then go back again to a lower position... it does seem strangely tied to Google Universal Search, where Google places a universal search result in that fourth position."
These are but a sample of the mumblings and grumblings that are going on in the industry over the past couple of days.

Editor's Note 05-26-08: I came across this interesting post from none other than Mark Cuban on a potential strategy for knocking off Google as the Champion of Search.

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