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7 Interesting Search Stories from May 2008
Wednesday, May 28, 2008
Top 7 Search Stories May 2008
Last month, the top search story revolved around Yahoo's acquiring of Index Tools. Of course Yahoo has been in the news since Microsoft made an unsolicited bid for the destined to be second place search engine in February. In fact talks are again starting to heat up between Microsoft and Yahoo. Here's a look at some of the top search stories for May 2008.

#7. Google Finally Launches Google Health - While there have been rumblings for quite a while going back to 2006, Google finally launched their Google Health service. The service is aimed at helping put users in charge of their own health information. This ties in with Google's initiative to help organize the World's information. According to Google, Google Health will help user's:
  • Organize your health information all in one place
  • Gather your medical records from doctors, hospitals, and pharmacies
  • Keep your doctors up to date about your health
  • Be more informed about important health issues
Search Engine Land featured some screen-shots of Google Health that can be seen here.

#6. Google's Market Share on the Rise Again - according to recent information from Nielsen and comScore data, Google's market share is now at about 62%. This still seems a little low to me. Yahoo's market share is reported to be in the 17.5% - 20.5% range, while Microsoft is somewhat stagnant at around 9.4%. Our former favorite search engine ASK, dropped to about 4.3%. Too bad ASK would have kept plugging away. They just need to continue what they are doing and improve the user experience on their results page. Which brings us to our entry at number five.

#5. Ask.com Buying Lexico, Owner Of Dictionary.com - in an interesting announcement, Ask.com Buying Lexico, Owner Of Dictionary.com. In the official press release from ASK, "The Lexico acquisition will grow the Ask Network user base to more than 145 million unduplicated monthly unique users (UUs) worldwide, an increase of 11%, according to March 2008 comScore data. This would rank the Ask Network as the 9th largest Web property in the world -- ahead of Apple Inc. and Facebook -- in monthly worldwide UUs (comScore World Metrix, March 2008)." Interesting move indeed.

#4. Google Launches Friend Connect - Google announced a new endeavor that will allow website owners to make any site social. According to Google, "... Websites that are not social networks may still want to be social.." the result is Google Friend Connect.

#3. Yahoo Takes a Page Out of ASK's Results Page and Tests Yahoo Glue Pages - For now, Yahoo Glue Pages include images, videos, articles, and more all on one page! The layout is similar to what ASK has been doing for the past year or so. If Yahoo decides to roll this out on a wider scale, this could be a defining moment for them as a search engine in terms of improving the user experience on their results page. They have the market share and traffic that ASK lacked to make this work.

#2. Microsoft Tries to Buy Searchers with Live Search Cashback - http://search.live.com/cashback. This is just comical to me. As I always say, desperate times call for desperate measures. Microsoft was offering cashback from Live Search. Basically, you would get cash back savings by using Live Search to find "great deals on the products you want from the stores that you know and trust." Every time you make a qualifying purchase, Live Search Cashback will send you an email to confirm your Live Search cashback savings. When your cashback account reaches a balance of at least $5, you are able to then claim your cold, hard cash. The terms and conditions can be found here.

#1. Microsoft Wants to Purchase Yahoo Search - Of course they do Live Search sucks! Anyway rumors persist about Microsoft's next move. In early May, Microsoft removed their initial offer from the table in an attempt to acquire Yahoo.

As we roll into summer and Search Engine Conference season, we'll expect to hear about and see some interesting moves by many of the players in the Search space. It should be a fun ride with search in the summer of 2008.


posted by Jody @ 9:25 AM  
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