Earlier today, Yahoo announced that they are undergoing an index update. According to the Yahoo Search blog, "Over the next few days, we'll be rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process you may see some ranking changes and page shuffling in the index." Yahoo would be best served to continue to improve the relevancy of search results as this is something that Google has recently dropped the ball on.
Have you noticed recently how many irrelevant sites and blogs are showing up in Google's search results? It's probably the worst that I have seen it in four or five years. Search for general "head" phrases and see what shows up. Depending on your query the sites that show up, you may see some sites that have artificially inflated their link inventories to gain rankings in the organic results. Yahoo has an opportunity to step it up with the relevancy factor in their search results. While this latest search index update is not a major update (or is it?) you can expect Yahoo to continue to improve their results even amidst all of the Yahoo and Microsoft talk.
In the meantime, you'll want to monitor your search results in Yahoo to see if your site rankings fluctuate or if they remain status quo.
Labels: Yahoo Search Index Update
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