In, what we think is a great move by Yahoo, Yahoo has acquired Index Tools a leading provider of Web analytics software for online marketing. Yahoo will use the analytics to provide their customers with tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance.
While Google Analytics is pretty cool I think that "Yahoo Analytics" will provide a decent alternative to compete with Google Analytics and may in fact a lower cost alternative to Omniture's Analytics offering. I was discussing the move with Web Analytics World author Manoj Jasra and he echoed the same thoughts. This is definitely a huge move by Yahoo. Eric Peterson added that:
While we have seen a lot of deals in the last two years, this one is potentially the permanent game changer
I use Index Tools and personally really like the product. This is a great move by Yahoo. According to Bassel Ojjeh SVP and Head of Yahoo! Strategic Data Solutions, Yahoo will
initially make these tools available to our vast community of 150,000 small- to medium-sized business customers, but we’ll eventually extend them to third party developers who can use them to track how their applications are performing with visitors.
Yahoo is looking to become the partner of choice for online marketers. According to Yahoo's official press release, the transaction is subject to customary closing conditions and is expected to be completed in the first half of 2008.
Additional Resources:
Yahoo Acquires Index Tools - Web Analytics World
Official Yahoo Press Release
Index Tools Official Site
Labels: Yahoo Acquires Index Tools
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