HOME ORGANIC SEARCH SEO TIPS DIGITAL MARKETING SERVICES SUBSCRIBE

SEARCH
 
FIND US
Twitter
Facebook
LinkedIn
SUBSCRIBE
Subscribe to Marketing Jive
 Subscribe to our feed.
ADVERTISE
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
Yahoo Analytics Coming to the Web Near You
Wednesday, April 09, 2008
In, what we think is a great move by Yahoo, Yahoo has acquired Index Tools a leading provider of Web analytics software for online marketing. Yahoo will use the analytics to provide their customers with tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance.


While Google Analytics is pretty cool I think that "Yahoo Analytics" will provide a decent alternative to compete with Google Analytics and may in fact a lower cost alternative to Omniture's Analytics offering. I was discussing the move with Web Analytics World author Manoj Jasra and he echoed the same thoughts. This is definitely a huge move by Yahoo. Eric Peterson added that:
While we have seen a lot of deals in the last two years, this one is potentially the permanent game changer
I use Index Tools and personally really like the product. This is a great move by Yahoo. According to Bassel Ojjeh SVP and Head of Yahoo! Strategic Data Solutions, Yahoo will
initially make these tools available to our vast community of 150,000 small- to medium-sized business customers, but we’ll eventually extend them to third party developers who can use them to track how their applications are performing with visitors.
Yahoo is looking to become the partner of choice for online marketers. According to Yahoo's official press release, the transaction is subject to customary closing conditions and is expected to be completed in the first half of 2008.

Additional Resources:

Yahoo Acquires Index Tools - Web Analytics World
Official Yahoo Press Release
Index Tools Official Site

Labels:

posted by Jody @ Wednesday, April 09, 2008  
0 Comments:
    Post a Comment
    << Home
     
    Top B2B Blogs   
    Invesp landing page optimization
    About Me
    Name: Jody
    Home: Kelowna, BC, Canada
    About Me: SEO guy by day, family man 24/7.
    Previous Posts
    Marketing Jive Vault of Posts
    Online Marketing Resources
    • Content Marketing & Website Analysis
    • Digital Marketing Services
    • Optimizing for Blended Search
    • Search Engine Guide
    • WebProNews Canada
    • Official Google Blog
    • Yahoo Search Blog
    • Search Engine Watch
    • 100% Organic
    • Global Thoughtz
    • B2B Marketing Blogs
    • Silicon Valley Gateway
    • Guy Kawasaki
    • Church of the Customer Blog
    • Marketo's Big List of B2B Blogs
    Blogs We Like
    Hockey Fanatic
    JodyNimetz.com
    Ask.com Blog
    Comparison Engines
    Matt Cutts

    TechCrunch
    Techdirt
    VentureBeat
    Yahoo Search Blog

    Add to Technorati Favorites

    Marketing Jive Home

    |

    Subscribe | | Advertise | Site Map

    Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live