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Top 7 Search Stories April 2007
Saturday, April 26, 2008
As we approach the end of April, it's hard to believe that we are through one third of 2008 already. The first few months have been somewhat active with news of the Microsoft/Yahoo issues, news that ASK.com is changing their search to target women more and that Google is still the dominant player in Search.

Here some of the top stories from the world of search that have happened in April.

#7. Google Named Top Brand - According to Millward Brown Optimor who creates the BrandZ Top 100, a ranking that identifies the world's most powerful brands measured by their dollar value, Google was again named the most powerful brand in the world for 2008. GE, Microsoft, Coca-Cola and Chin Mobile round out the top 5. View the full report here.

#6. Yahoo Continues to Roll with Algorithm Updates - Amongst pressure from Microsoft, Yahoo continues to update their Search algorithm to improve their search offering. This is something that Microsoft should be doing. Let's be honest, even with what the original offer was, the offer totally undervalues Yahoo considering that it is one of the World's top brands out there. The fact that Yahoo continues to make changes to their search algorithm is great to see.

#5. Google Opens an Environment for iGoogle Developers - Dubbed iGoogle Gadgets, developers can build and test their gadgets in the new sandbox for iGoogle. Many suggest that this could be the first step in Google looking to become more active in the world of social networking.

#4. Microsoft Launches Updated Live Search News - http://search.live.com/news The new service automatically shows you top stories grouped into topics on the home page. Microsoft says they have more than 2,000 sources now with more to come. While there is currently no submission process look for one in the near future. Some other new features include as CNET noted, is how when there's big breaking news, an orange "Breaking News" bar will appear at the top of the page.

#3. Yahoo's Earnings were Reported Above Expectations - Yahoo announced their Q1 earnings for 2008 and the report stated that Yahoo earned $542.2 million, or 37 cents per share, during the first three months of the year, which is more than triple its profit of $142.4 million, or 10 cents per share, to begin 2007. You can read the entire transcript of the Yahoo Q1 2008 Earnings Call here. According to the Jerry Yang,

Even beyond the financial performance, Q1 was probably one of the most exciting quarters in Yahoo!'s history in terms of delivering innovative products and services that really move the needle and make a difference for our users and customers.

And the quarter’s results underscore the fact that our strategy and investments are beginning to pay off.

We continued to make progress against our strategic objectives: being the starting point for the most consumers on the web; becoming the must buy for the most advertisers; and delivering industry leading platforms that attract the most developers.

#2. Google Rolls Out Algorithm Update - Google performed one of its largest algorithm updates of the year. You may have noticed some fluctuations in rankings. We noticed that finally some poor quality blogs and a number of long standing "crappy" sites listed on the first page have been de-listed. We have questioned the relevancy of results in Google recently, so its nice to see them try to address some of the garbage out there that is polluting the Web.

#1. Yahoo Acquires Index Tools - Yahoo has a number of entries in this month's list. Earlier in April, Yahoo made a splash when they announced that they had acquired leading provider of Web analytics software for online marketing, Index Tools. Yahoo will use the analytics to provide their customers with tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance. The move is an indication that Yahoo is looking to become the partner of choice for online marketers by providing a well rounded group of tools and solutions.


posted by Jody @ 7:14 AM  
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