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Organic SEO on the Rise?
Thursday, April 17, 2008
Organic search engine optimization is what I do. I choose to do this because of the challenge and not because I am trying to manipulate the search engines results. I am all about relevant results, both as a user and as a search strategist. I have had great success with SEO strategies that I have prepared for my clients. Yet SEO (or Organic SEO) still does not receive the respect it deserves. Specifically when compared to Pay Per Click (PPC) / sponsored advertising.

The main reason is that PPC is much easier to measure. You are working with tangible numbers. With SEO, results can take weeks or months and it will be do to a combination of tactics and such, not just because you simply raised your bid price. While I agree that there is a place for PPC, in conjunction with organic SEO, I am still seeing many companies pour their budgets into sponsored search.

Yet as I've mentioned before in my discussion about the benefits of organic search, once you get great organic results, the cost of doing so is considerably lower and the effects are longer lasting. Why wouldn't you want to increase your budget for SEO?

New findings from "Blended Search Results Study," conducted by JupiterResearch and The NPD Group suggest that "... Nearly seven out of 10 respondents said they clicked a search result within the first page of results, and 92% clicked a result within the first three pages of search results."

In one of our original research studies at Enquiro (Inside the Mind of the Searcher), we found that in general, organic listings are more likely to be seen by a greater percentage of users than sponsored listings. It also emerged that many Google users have become preconditioned to visually ignore sponsored listings on the page. So why do companies ignore their organic SEO needs?

Well some organizations are simply late adopters. The Blended Search Results Study sponsored by iProspect illustrates the shifting trend in the need for high organic rankings and the fact that SEO spend is on the rise. By 2011, SEO spend is estimated to be 23% of search ad spending. Are you kidding me only 23%. Hello advertisers, people prefer organic results.

We get the fact that not everyone can rank in the top 10 in Google for a given term. However an effective keyword strategy that focuses on head, torso and long-tail phrases can help you gain the organic visibility that you need.

Additional Resources
For more on eMarketer's Search Engine Marketing: User and Spending Trends click here.
For more information about Organic Search Marketing or to learn more about search engine optimization, please feel free to visit Enquiro.com
Download Free Enquiro Research White Papers


posted by Jody @ Thursday, April 17, 2008  
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