As part of your SEO strategy, you should be incorporating some method for optimizing and distributing your press and news releases so that they can be picked up by Google News, Yahoo News and the like.
So once you have a well written, well-optimized press release in your inventory what do you do next? Well you need to distribute them through channels that will help you gain exposure in the online world. Depending on your frequency of release, the amount of budget that you have available and on your overall press release strategy, you will need to determine the best avenues for distributing your press releases online. There are literally hundreds of options available, but here are some more popular press release distribution resources. While some are free, others do have various fees associated depending on the options available. You will want to review your options and see which ones work best for you. When selecting a resource you'll want to consider:
17 Press Release Distribution Resources
- Linking Opportunities from your press release
- The ability to include images or video in your press release (think blended search optimization)
- Where your press release will be hosted
- Syndication of your press release (the ability of your press release to get picked up by other sites.)
Here is a look at seventeen resources for online press release distribution.
Of course there are numerous other, but we wanted to provide a list of resources that included some that you be not have been familiar with.
Labels: press release distribution