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SES NY 2008: Where You'll Find Yahoo
Tuesday, March 18, 2008
This week marks the annual Search Engine Strategies New York conference (SES NY). As always the search engines will be well represented. Case in point here is where you'll be able to find Yahoo at SES NY.

Check them out at:

Monday, March 17
9:30 – 10:45 a.m.
Creating Compelling Ads
Speaker: Jason Dorn, Senior Director, Network Quality Team, Yahoo! Inc.

11:15 a.m. – 12:30 p.m.
Igniting Viral Campaigns
Speaker: Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.

2:00 – 3:15 p.m.
Auditing Paid Listings and Click Fraud Issues
Speaker: Reggie Davis, Vice President, Marketplace Quality, Yahoo! Inc.

Tuesday, March 18
11:00 a.m. – 12:15 p.m.
Ads in a Quality Score World
Speaker: David Miller, Sr. Product Manager, Sponsored Search, Yahoo! Inc.

Wednesday, March 19
10:15 – 11:30 a.m.
Social Media Marketing - What is it and What is it Good For?
Speaker: Conn Fishburn, Director of Social Media Strategy, Yahoo! Inc.

5:30 – 6:45 p.m.
Searcher Behavior Research Update
Moderator: Edwin Wong, Director, Market Research, Yahoo! Search Marketing

5:30 – 6:45 p.m.
Ad Exchanges Are Changing Everything
Speaker: Ramsey McGory, VP, Global Exchange, Right Media, a Yahoo! company

Thursday, 20 March
9:00 – 9:45 a.m.
Morning Keynote
Speaker: Andrew Tomkins, Chief Scientist, Yahoo! Search

12:25 – 1:45 p.m.
Meet the Crawlers
Speaker: Sean Suchter, Vice President, Yahoo! Search Technology Engineering, Yahoo

SES is a great show for marketers and site owners to attend. There will be a ton of exhibitors at SES NY and there is always something for everyone at these shows. It can be a great opportunity for networking or for just learning about the latest trends in search engine marketing. SES NY 2008 continues today through to Thursday, March 20.

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