Two out of every three IT decision makers have used Search in the past three months to find information on new technologies that they plan to implement. They also consider Search to be the single most effective way to research new technologies.

At the TechTarget Online ROI Summit, April 24th at the Boston Marriott Newton, you will hear from experts at the leading Search Engine Marketing (SEM) companies:

Google - Mark Martel, Industry Marketing Manager, Technology Markets
Microsoft - Chuck Evans, Lead Media Specialist, North American Ad Services
Enquiro - Bill Barnes, Executive Vice President, Business Development

Our Online ROI Summit is filling up quickly. We are holding spots for top IT marketers, like you, and their colleagues. We can’t hold these spots for much longer so apply for admission today and have the $1,500 fee waived if you qualify to attend. http://www.TechTargetSummit.com

The SEM experts from Google, Microsoft and Enquiro will provide insights and advice on what makes an online marketing campaign successful, including:

· Best Practices for using SEM to measure and improve ROI

· Common SEM mistakes to avoid

· Pros and cons of managing SEM in-houses versus using an agency

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Labels: Online ROI Summit 08