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Live Blogging from Marketing Profs B2B 2.0 Expo Virtual Conference
Wednesday, March 05, 2008
Just a note that I will be live blogging from the Marketing Profs B2B 2.0 Expo today.

The first session that I attended was called Tuned in to Extraordinary Opportunities - New Rules for B2B Marketers with David Meerman Scott. I joined the session in progress and found that it had some great points for creating content on your site including:
  • Make use of blogs and eBooks
  • Create an online media room to house your content designed for the media. This can be home to your press releases and such.
  • Incorporate a couple of different viral campaigns
  • Try new things when it comes to publishing content
  • Constantly improve - don't try to make things perfect
  • Experiment - have fun
  • Work to understand your audience
  • Avoid applying the "old rules of marketing" to online marketing - What works offline will not work online.
About: David Meerman Scott

Author, The New Rules of Marketing & PR
David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is the author of the number one best selling PR and marketing book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly.


posted by Jody @ 8:39 AM  
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