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Interview with Manish Chowdhary Founder & CEO of GoECart.com
Monday, March 10, 2008
With SES NY just around the corner, I thought that it would be interesting to examine a Search Engine Strategies conference from an exhibitor's point of view. I had the pleasure of interviewing Manish Chowdhary the Founder & CEO of GoECart.com. Goecart has been an ongoing exhibitor at SES NY (and is one of the premier sponsors) for more than 4 years running.

We asked Manish about Goecart's participation with Search Engine Strategies New York and what it means to be a part of SES NY. He had a lot of great things to say about Search Engine Strategies and about the search industry in general. Here's the entire interview with Manish.

[Jody Nimetz - SEO-Space] What are your expectations as an exhibitor for SES NY '08?

[Manish Chowdhary] We expect to see record attendance at SES NY ’08 and continued excitement among both attendees and exhibitors, even as the search industry matures. This year, we will be officially announcing two major strategic alliances at the show, one with CampaignerPro E-mail Marketing Solutions and other with LivePerson live chat CRM solution. GoECart will also be unveiling its mid-size e-commerce solution offering geared at growth focused merchants who want the cutting edge online retail technology but are not ready or willing to risk six figures plus and long implementation cycles with other enterprise vendors. Thus, we expect to particularly see a lot of activity at the GoECart booth (#1008) this year. I also expect a lot of speculation and predictions being made about the future of search and search industry in the wake of potential Microsoft-Yahoo merger, Ask.com re-branding and Google’s slowing growth rate.

[Jody] GoECart has been an exhibitor at SES NY for four years running, what keeps you coming back?

[Manish Chowdhary] SES NY is the premier event for search engine marketing and optimization. And, GoECart being the MOST SEO friendly e-commerce solution on the market; this is a natural match for us. SES is a great forum to inform and educate online merchants about the importance of technology platform when it comes to natural search engine rankings for their online store. Through its revolutionary search engine friendly architecture, GoECart uniquely and automatically helps internet retailers achieve optimum visibility in the major search engines. SES also provides an excellent opportunity for us to share this and other advances GoECart Ecommerce Solution has made over the previous year and what our customers and partners can expect from GoECart in the coming months. SES is also a great place to meet and recruit top tier talent our company needs to keep up with its rapid growth.

[Jody] What kind of impact does exhibiting at SES NY have for GoECart?

[Manish Chowdhary] SES NY reinforces the GoECart brand internationally as the leading provider of on-demand ecommerce applications and services. GoECart’s premium sponsorship of SES NY for the fourth year running offers additional trust and confidence to our new and existing customers, partners, employees and investors. SES NY sponsorship underlines GoECart’s dedication to innovation and its ongoing commitment to keeping online retailers at the forefront of ecommerce by embracing the latest trends and developments in the internet and search engine marketing world.

[Jody] Great stuff! What types of metrics do you measure for ROI on these types of conferences?

[Manish Chowdhary]
We track both qualitative and quantitative measures to determine event ROI. Below are some metrics we care about:

1. Number of contacts and qualified leads
2. Total sales resulting from closed leads
3. Increased Brand Awareness and Reputation
4. Booth traffic impressions
5. Press Release Coverage (Number picked up by industry publications)
6. Press meetings/interview and new media relationships developed
7. Document and key learning from customers and partners at the show
8. Market Research and Competitive information collected

[Jody] How important is it to have a presence at SES NY from a competitive perspective?

[Manish Chowdhary] Because GoECart is an Ecommerce Software and Technology provider, we do not have as much direct competition here. However, SES allows GoECart to further differentiate itself from the competition and reinforce GoECart’s position as the most search engine friendly ecommerce solution on the market, bar none! We in fact see other SEO/SEM service and tool providers as our potential partners who can maximize their value addition by leveraging the SEO friendly ecommerce platform such as GoECart.

[Jody] What advice do you have for others who may be attending or exhibiting at SES NY for the first time?

[Manish Chowdhary]
The popularity and attendance of SES has grown tremendously over the years; which in turn draws both exhibitors and attendees in record numbers each year. Thus, there will be more traffic and less time for the attendees to walk the show floor. With maturing search industry, it’s important for exhibitors to differentiate themselves even more in order to stand out and attract the right prospects. So, exhibitors must strive to appeal to their target market and have a compelling value proposition that can be explained in less than 60 seconds.

As for the first time attendee, it may be a little overwhelming. So, they should try to carefully select the conference sessions they wish to attend and the companies they want to meet and manage their time wisely. And most importantly, have fun!!

[Jody] That is some great advice. I know that when I attended my first SES Conference it was quite overwhelming with lots to see and do.

I want to thank Manish for taking the time out and talking with us. He had some great insight into how exhibitors and visitors to an SES show can make it a tremendous experience.

More About Manish Chowdhary
Manish Chowdhary is the Founder & CEO of GoECart.com. GoECart.com is a leading ecommerce solutions provider and serves customers ranging from small- and medium- sized enterprises to Fortune 500 companies. The company’s flagship product, GoECart, is a feature-packed, robust, scalable, and mature ecommerce solution that provides growth-focused merchants with all of the technology and infrastructure needed to rapidly and cost effectively set up, manage and grow an online store..

Manish provides business and technology leadership to GoECart and its clients. He holds a BS in Computer Engineering from the University of Bridgeport, CT.

More About Search Engine Strategies New York
SES NY takes place in New York City, March 17-20, 2008. Marketers, webmasters, online marketers, and search marketers will learn:
  • How search engines list web sites for free and through paid placements
  • How to get free "organic" traffic by building a site that pleases search engines and your visitors
  • How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
  • How to calculate the roi of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don't
  • How to build links that generate traffic to your web site, and how to avoid the penalties of "spamming" the search engines
  • What's coming next in the constantly evolving world of web search, and how you can profit from those changes.
If you're in the area be sure to stop the exhibit hall and check out GoEcart.com's booth (booth #1008).

Labels: , ,

posted by PlanetNim Caretaker @ 8:42 PM  
  • At 5:01 AM, Blogger Brandi said…

    Great Interview and Great Information!
    Virtual Website Solutions

  • At 6:51 PM, Anonymous Aaron Kocourek said…

    As Always another good interview! - Aaron Kocourek

  • At 1:28 AM, Blogger Jarvis Soft. Writer said…

    I love writing on the topic software, but making software is altogether a different thing. Today we have many software development companies around the world but what helps a company to stand out is the quality of software it develops. When you have a prospect looking at your product and comparing it to half a dozen others, you need to stand out somehow. Features in a product may make headlines, but customers won't hang around if they don't get quality service and support. http://www.infysolutions.com

  • At 4:00 AM, Blogger Denley Smith said…

    A perfect ecommerce solution is the one that takes care of all your needs as a merchant as well as the needs of your online customers. A customized ecommerce solution is normally preferred by most of the online merchants to promote their business. If you want to build a powerful online store with some of the best features you can rely on Infyecommerce to give the best possible solution to you that too within your budget. http://www.infyecommercesolution.com/

  • At 1:02 AM, Anonymous Aaron Kocourek said…

    As always another good interview! - Aaron Kocourek

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