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How Image Barriers Affect Website Usability
Wednesday, March 26, 2008
Ever wondered how image barriers affect a users interaction with a website or a particular web page? A new research whitepaper from Enquiro looks at image barriers and how they affect website usability.

The research paper explains how users interact with graphics and rich media as they navigate a website. You will learn:
  1. How graphics can act as barriers to website user navigation.
  2. How graphics can coax users towards essential website information.
  3. If multimedia on a website creates a “wow” factor or a trap.
Every website designer understands that there is a natural flow that needs to exist on a web page. But just how do images and rich media play a role in how the user interacts with a web page? We already know that a user's eyes will generally land on the top left of the page, and a successful page will have almost a directional path straight to the conversion trigger.

We also know that web designers design sites and web pages for flash and ego not necessarily for the user. As a result are images acting as barriers or are the users looking for images as part of their on-site journey? The fact of the matter is that a web page should be designed for a target audience with content and/or images that cater to the needs of your target audience.

The research paper on barriers on a Website is another great read produced by Enquiro Research. For more information on barrier scanning and how it affects website usability or to inquire about our eye tracking research, please contact us for more on website usability research.

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posted by Jody @ 2:53 PM  
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