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ASK to Dump TEOMA: An Early April Fool's Joke?
Monday, March 03, 2008
Yesterday we discussed reports that ASK was possibly looking to dump their TEOMA technology in favor of Google search results. While according to Reuters, it looks as though this was just a nasty rumor (whew!) This report from Reuters suggests that ASK is not dumping TEOMA.

ASK still has their Edison algorithm as well. ASK has come a long way in the past year. Look for further innovation from the "Little Engine That Could". I think that we'll see:
  • Further improvements to their cool SERP Interface (they are the leader in blended search results). While ASK 3-D may not be the best moniker, the interface is second to none.
  • Increased relevancy of results
  • More Social Aspects/Interaction with their results
  • Maybe even a few more TV spots
I still say that ASK is the one engine that has the most potential. While they will never overtake Google (that is not their intent), they can provide a healthy alternative to Google. Yahoo or Live Search. ASK... coming to a search results page near you.

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posted by Jody @ 8:21 AM  
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