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Yahoo at SMX in Santa Clara
Tuesday, February 26, 2008
Today marks the start of SMX West from Santa Clara. Checking out a few of the blogs I came across the sessions that members of the Yahoo family will be participating in. If you're at the show be sure to check out the following sessions:

Tuesday, February 26
10:30 - 11:45 a.m.
Decrypting Quality Scores
David Pann, Vice President, Marketplace Design and Matching

10:30 - 11:45 a.m.
Search 3.0 Track: The Blended Search Revolution
Sean Suchter, Vice President of Engineering, Yahoo! Search

1:15 - 2:45 p.m.
Search 3.0 Track: Video, Images & Blended Results
Deepali Tamhane, Senior Product Manager, Yahoo! Search

3:15 - 4:30 p.m.
Search 3.0 Track: Local Search & Blended Results
Brian Gil, Director of Product Management, Yahoo! Local

3:15 - 4:30 p.m.
The Economics of Search
Michael Schwarz, Marketplace Designer, Yahoo! Research

4:45 - 6:00 p.m.
Search 3.0: Online Retail & Blended Results
Ken Kronquist, Director of Product Management, Yahoo! Shopping

7:00 - 8:00 p.m.
SMX Search Bowl
Sean Suchter, Vice President of Engineering, Yahoo! Search
Jan Pedersen, Chief Scientist Advertising and Search, Yahoo! Search


Wednesday, February 27
10:45 am - 12:00 p.m.
Marketing Track: Branding & Search
Edwin Wong, Senior Market Research Manager, Yahoo! Search Marketing

3:15 - 4:30 p.m.
Search 4.0 Track: Search Ads & Behavioral Targeting
David Kopp, Senior Director Product Strategy for Category Solutions

4:45 - 6:00 p.m.
Paid Search Roundtable
Dmitri Krakovsky, Vice President of Products, Yahoo! Online Channel and Small Business Services

4:45 - 6:00 p.m.
SEO Track: Search Engineers Q&A
Sean Suchter, Vice President of Engineering, Yahoo! Search


Thursday, February 28
9:00 - 10:00 a.m.
Keynote: Generation Next: Search in the Coming Decade
Larry Heck, Vice President of Search and Advertising Sciences

2:45 - 3:45 p.m.
SEO & Linking Track: Linking Q&A
Priyank Garg, Director Product Management, Yahoo! Search

Yahoo always has a great presence at these shows. It's a great opportunity to ask questions and meet the people behind the big purple machine.

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posted by Marketing Jive @ 7:45 AM  
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