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A Week After the SuperBowl... or Yahoo Says No or Yahoo Just Not That Into Microsoft
Sunday, February 10, 2008
So it's the Sunday after SuperBowl. Have you gone out and purchased all of those products that were featured in the much hyped SuperBowl commercial spots.... nah me neither. Just goes to show that maybe those ads are all they cracked up to be. Man I could figure out better ways to drop $2.7 million for advertising and promotion. That $2.7 million could be a great online marketing campaign for SEO and sposnosored advertising. The retutn would be much longer than the 30 second spot that marketers had during the SuperBowl. Exposure? Well not sure if you would get as much exposure, but you may have been able to generate more qualified leads and sales.

So what's going on one week post SuperBowl? Well here's a couple of developing stories:

Over at TechCrunch they posted about the continuing saga of Microsoft's journey to acquire Yahoo. I said it wouldn't happen for the existing offer amount. The interesting thing about the TechCrunch story is that the offer may have cost Microsoft already.... according to the story:
The buyer in any public-public merger generally sees a stock price hit - they’re
offering a premium over what the market thinks the seller is worth, and the
market takes that out of the buyer’s hide. But Microsoft lost nearly $40 billion
in market cap in the eight trading days since they made their offer. That’s
quite a penalty - and one Microsoft likely didn’t plan on dealing
with.
Microsoft closed at $32.60 per share on January 31, hours before the
Yahoo bid was placed. On Friday, the stock closed at $28.56, a decline of about
13% and the lowest it has been since 2006. That erased just under $38 billion in
Microsoft shareholder value.

Full story can be found here.

And speaking of the Microsoft and Yahoo deal, reports are starting to suggest that as early as tomorrow, Yahoo will decline the offer. According to the Wall Street Journal, "After a series of meetings over the past week, Yahoo's board determined that the $31 per share offer "massively undervalues" Yahoo, the person said." Well no kidding the offer "massively undervalues" Yahoo, something that I've stated here and here. Good for Yahoo for digging their heels in. So now we can expect all of the bloggers to start posting about Yahoo Rejecting Microsoft's offer only a mere week or so after they were all saying that Microsoft was acquiring Yahoo. We've already seen some initial reports come in here, here, here, here, here and here.

I guess with Valentines Day coming up, you could say that Yahoo (YHOO) is just not that into Microsoft (MSFT).

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posted by Jody @ 12:28 PM  
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