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Top 7 Search Stories - February 2008
Monday, February 25, 2008

Last month Microsoft topped our list of the top search stories for January. However just as we rolled into February, there was one story that everyone was talking about. There were some other stories that were newsworthy in February. With that, here's a look at our top search stories for February 2008.

#7. Yahoo Announced Video Updates - right around Valentine's Day, Yahoo announced that there had updated their video offering. One of the cool new features included a wider viewing experience as Yahoo Video supports a new 16:9 cinemastic player.

#6. ASK Improves Binoculars Feature - ASK announced that through their binoculars feature you can now review site data from compete.com. Now not only can you find information about the site you're previewing, giving you site download time, whether or not a site is Flash-based, and even how many pop-ups the site delivers, but you can check out some stats on people who are visiting your site.

#5. Google Announces Adsense for Video - launched in beta, viewers of YouTube and a number of other video sites (e.g. popular destinations like BobVila.com, eHow, MyDamnChannel, ExpertVillage, PinkBike, TheNewsRoom, and social video aggregators like Revver, blip.tv, and GodTube), video platform solution solutions like Brightcove, Yume, Tremor Media, and Eyespot Network, who have plugged Google ads into their platforms.

#4. Yahoo Leads in Customer Service Study- According to Keynote Customer Experience Rankings of search engines, "... Yahoo! is, indeed, achieving noticeable improvements in user experience and beginning to close the gap with Google in several key search experience drivers." This is not the first time that Yahoo has topped Google in customer satisfaction. We reported another survey last August where Yahoo again came out on top of a University of Michigan satisfaction survey.

#3. SMX West - This week Santa Clara is home to Search Marketing Expo West. This conference is expected to be a great one a looking at some of the sessions this could be one of the greatest search conferences ever. I am a little saddened that I had to cancel my trek to Santa Clara to attend SMX, but clients do come first. You can expect a lot of interesting topics to be discussed on where search is going. If you are going to be in attendance, you'll want to check out the Keynote on Thursday entitled: "Generation Next: Search in the Coming Decade" which features a distinguished panel of speakers an includes Co-Chair Chris Sherman and Enquiro's own Gord Hotchkiss as moderators. It should be a great conference. I'm definitely having remorse over canceling my trip. I was looking to converse with a number of people in the industry including members from the search engines (including members from my favorite engine ASK..... by the way how do I get one of those cool ASK laptop backpacks?)

If you're lucky to attend be sure to check out some of the fun events such as the Google Groove or other planned networking events.

#2. Microsoft Puts in a Bid to Buy Yahoo - to me this was a low thing to do by Microsoft. As Yahoo is going through a process of change and some restructuring, Microsoft comes in a tries to purchase Yahoo with a $44.6 billion offer. I've said it once and I'll say it again, $45 billion for the most visited destination on the Web is not a fair offer (contrary to what the folks at Microsoft think.) Microsoft is still very confident that a merger with Yahoo is imminent.

#1. Yahoo Tells Microsoft "Thanks but No Thanks" - In a letter to Yahoo shareholders, Jerry Yang stated that "... Microsoft's proposal substantially undervalues Yahoo." He's 100% correct. While the winds of change are sweeping through Yahoo, they are still the number two search property in North America and in many parts of the world. Microsoft really does not have any idea on how to succeed at the search game. They're desperate. They need to be more innovative when it comes to Search. This could just be what Yahoo needed to unify the team and prepare them to focus on improving their search product and obtaining market share from Google. 2008 will continue to be interesting for Yahoo.


posted by Jody @ 8:07 AM  
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