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Yahoo Q4 Announcement Was as Expected
Wednesday, January 30, 2008
It wasn't great news for Yahoo yesterday as they reported their Q4 earnings. Representing the eighth drop in a row, Yahoo reported that the fourth quarter earnings showed a 24% drop and the full year profits went down $13%. In addition, the company is planning to lay off 7% of their 14,000 employees. Yahoo (YHOO) shares fell about 9 percent on Wednesday amidst reports that Yahoo was in for another tough year in 2008.

So what's wrong with Yahoo? Well maybe they underestimated Google a few years back. Maybe it's the fact the the Internet has become a very competitive landscape with popular online destinations being social networks such as MySpace and Facebook. The fact of the matter is, is that Internet is a much busier place than it was when Yahoo started out in the mid-90's. Yahoo has been losing search market share for the past few years. Goldman Sachs analyst Jennifer Watson said,
"Given the continued investments in 2008, we are increasingly concerned about the cost of maintaining leadership" in key markets such as e-mail and search."
What's next for Yahoo? Before everyone starts pushing the panic button suggesting that Microsoft is going to purchase Yahoo, wait just a minute. It is most unlikely that this will happen. The fact is that Yahoo needs to regroup and establish some goals as to where they see themselves going. If it's search they need to focus on search. If it's as an entertainment portal/community then focus should be there. The fact of the matter is, the team at Yahoo need to pull together, get on the same page and focus on what's best for Yahoo.


posted by Jody @ Wednesday, January 30, 2008  
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About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
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