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Factors Affecting Your Online Reputation
Monday, July 30, 2007
As with any reputation issues, there are numerous factors that can affect your online reputation. External factors on your business as a result of rumors or gossip can have a negative impact on your online visibility. Here is a look at some of the most common factors that can affect your online reputation.

Factors Affecting Your Online Reputation

Questionable Business Operations - This is where corporate activity adversely impacts on stakeholder groups. Examples include the Enron dilemma and more recently the World Wrestling Entertainment having to defend themselves against allegations that the use of steroids is rampant with their performers in the wake of the Chris Benoit murder suicide. From a PR disaster viewpoint, in Enron's case they were unable to recover resulting in the downfall of the company.

Corporate Moves - With things such as acquisitions, mergers or takeovers, there's plenty of room for dissatisfaction and even scandal, such as when a jury found Martha Stewart guilty on all four counts of obstructing justice and lying to investigators about a well-timed stock sale. Other examples of corporate downfalls include the Bre-X scandal when in 1997, Bre-X collapsed and its shares became worthless in one of the biggest stock scandals in Canadian history, and the biggest mining scandal of all time.

Legalities / Court Proceedings - When issues are debated in court, then reported in the media - such as the much publicized McDonald's 'McLibel' case, the potential for PR disasters can be enormous. Many labeled the McDonald's libel case as 'the world's biggest corporate PR disaster'.

Rumours - Gossip can be highly damaging for brand reputation. For years Procter & Gamble were linked to rumours of Satanism. The rumours started in part by a competitor plagued the company for decades forcing an international logo redesign and extensive reputation management and damage control efforts.

Staff - the story of two former Walmart executives—Julie Roehm and Sean Womack—accused of engaging in an affair while hunting for new ad agencies for the retail giant. Another well publicized PR blunder involving staff took place in 2001 when New York's Twin Towers collapsed on 9/11, staff at one of the city's Starbucks charged rescue workers for bottled water they needed to treat victims of the attack. When word got out 'virally' about this incident, the PR fallout was highly damaging.

Scandal - Financial, sexual or personal exploits generally capture the media's attention, such as when Atlanta Falcons quarterback Michael Vick was recently found to be involved with a dog fighting ring. After the media caught wind of the story, Vick's lucrative sponsorship deals (Nike) and image of rags-to-riches became jeopardized.

Reputation disasters can emerge from almost any area including your business dealings or from the private lives of employees. These reputation mishaps can be difficult to predict, prevent or recover from. Offline PR blunders can affect your online visibility. The factors listed above are but a few factors that can affect your online reputation.

More Examples of Corporate Scandal

http://www.forbes.com/2002/07/25/accountingtracker.html
http://www.ex.ac.uk/~RDavies/arian/scandals/classic.html

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posted by Jody @ Monday, July 30, 2007   0 comments
Organic Keyword Analysis: Finding the Right Keywords for Your SEO Campaign
Sunday, July 29, 2007
A couple of years ago at Enquiro we wrote a piece on Finding The Right Organic SEO Keywords. Having successfully completed hundreds of keyword analyses, we felt that it was time to revisit the organic keyword analysis process. In our original piece we discussed how not all organic keywords are created equal. The keywords that you choose for your site should be directly related to the content on your site and to your target customer – failing to ‘connect’ these two will cost you leads.

As with sponsored search engine marketing, choosing the right keywords for organic site optimization is essential for strong ROI. Beyond the marketing basics of knowing your site products, site objectives, target market and competitive online environment, choosing the right keywords involves other factors; including:

  • Relevance of keyword to site and target customer

  • Size of site (your site should have far more pages than target keywords)

  • Quality and quantity of on-site content

  • Viability of visibility for each keyword (is it possible to get strong visibility considering the sites that are already ranking well for that keyword?)

  • Volume of searches for each keyword. This is the tough one as there are really no accurate numbers that are available to the industry. The search engines do not provide this information and really the tools thst are available just do not provide accurate data.

So then how does one complete an effective Organic Keyword Analysis? Of course there are a number of tools that you can use, simply perform a search in Google for "keyword analysis tools" and you will be presented with a swarm of potential tools.

Steps for Completing an Organic Keyword Analysis
  1. Evaluate Your Existing Keywords - Review your Web site's log data and web analytics. Looking at your top keyword referrals will provide insight the keywords that people used when they clicked a link to your site at a search engine. Compile the terms that are bringing people to your site.

  2. Find Keywords from Within - Brainstorming with colleagues to see what keywords they come up with. Give various individuals (in different rolls within your organization) a copy of your current keyword list and see if they can think of anything to add to it.

  3. Speak the Language of your Users - just because you are aware of industry terms and related phrases does not mean that your consumer will be using the same terms to find your website. Establish a feedback mechanism to evaluate the phrases that are being used by people to find your site.

  4. Examine Your Competitor's Sites - this is easy enough, start with their keywords tags and look at their sitemap. What phrases are consistent throughout?

  5. Organize / Categorize your Keywords - if you have a number of product lines or solutions, you will want to organize your keywords in a logical fashion.

  6. Cull Your Keywords - You may need hundreds (or thousands) of keywords for your paid campaign, but for your organic keyword analysis try to focus on a select group of key phrases. Once your site is optimized for these keywords, you can focus on additional phrases. Ideally your site should be an authority for a handful of phrases not thousands.

  7. Examine the Competitive Landscape - this is where tools like WordTracker come in handy. Examine how difficult it may be to rank for your selected phrases. Remember to rank well you need adequate content and a lot of relevant/quality links. If you do not have these two elements and the key phrase in question is extremely competitive chances are you are probably not going to rank well for that phrase.

  8. Consider the Search Volume Factor - Based on log files and web analytics data combined with estimated search volumes obtained from external tools, you should be able to determine which phrases will drive the most traffic to your site. The trick is to select phrases that drive qualified traffic to your site.

  9. Finalize Your Keywords - based on the research that you have done, finalize your organic keyword list.

  10. Monitor your Organic Visibility - track the visibility of your organic keywords in the main search engines such as Google and Yahoo.

  11. Revisit Your Organic Keyword List - depending on the size of your organic keyword basket(s) you will want to revisit and if need be re-evaulate your organic keywords on a regular basis. Start with every six months and examine which phrases are the most effective.
Even in 2007, choosing the right organic keywords for site optimization is critical for successful ROI. Failure to do so can cost you extra expenses in PPC advertising costs and potential loss of onsite conversions and revenue. Your organic keyword analysis is one of the most essential components of your online marketing strategy. Following the steps above can mean the difference between online success and costly failure.

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posted by Jody @ Sunday, July 29, 2007   1 comments
Google Finance: The Canadian Way eh?
Friday, July 27, 2007
Here's an interesting little story from Garett Rogers over at ZDNet. It appears that Google (GOOG) will be releasing a Canadian version of Google Finance. Woo hoo... all I can say is, it's about time. Google Finance is one of my favorite Google blogs. Now it is going to be available in my native Canada.According to ZDNet:

Posted by Dion Loy, Google Finance engineer
We’re pleased to introduce Google Finance Canada, a localized version of Google Finance tailored specifically, as you might guess, for Canadian investors. Canadians are the second largest group of Google Finance users, and as a Canadian myself, I’m excited to see Canadian financial information presented in the familiar easy to use Google Finance format. This new edition includes:

Top financial news from Canadian sources
Search with a preference for Canadian companies
Front-page high level economic data from the Bank of Canada
Portfolios in Canadian currency (or the currency of your choice)
Equity data from the Toronto Stock Exchange, TSX Venture Exchange, and Canadian mutual funds In addition, stock quotes and charts for Canadian-listed companies are now available through the Google.com web search.

I look forward to the Canadian version of Google Finance. While the story was leaked early, an official announcement is apparently scheduled for next Tuesday or Wednesday.

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posted by Jody @ Friday, July 27, 2007   0 comments
Want to Get Indexed and Rank Well in Google? Check This Out...
Recently Jill Whalen had an excellent post on "Getting Into Google". Her post describes a number of points that Google's Director of Crawl Systems, Dan Crow mentioned at a Search Engine Marketing New England show a few weeks back. The information is straight from Google so it must be legit right?

On the serious side Jill mentioned a number of key points about what is required to get indexed and ranked in Google.
  • When Google goes to index a site, the first thing Googlebot does is look at the robots.txt file to learn where it shouldn't go. It was interesting to note that Google has stated that the major search engines are working to standardize the the commands for the robots.txt file.
  • Google still loves PageRank (just not the PageRank that we see in the toolbar). The key point to remember here is that having high quality links is still one of the greatest factors towards being indexed and ranked in Google. The best way to generate links? Create unique site content.
  • Use Google Webmaster Tools to look into potential indexing issues with your site. We have been a big supporter of Google Webmaster Tools since it was released a few years ago. It's a great tool for providing insight into your external linking inventory and inbound linking anchor text.
  • Limit your use of Flash and AJAX. Whoa this is not very Web 2.0. but the fact is, is that Google still has difficulty indexing content that is contained within Flash and AJAX. Why make it difficult for Google?
  • Modify your pages and try to get links to all important site pages if you want to avoid heading into the Supplemental Index of Google.

Jill's full post can be found here.

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posted by Jody @ Friday, July 27, 2007   0 comments
Google's Unavailable Meta Tag
No longer want Google to crawl a specific page on your site. Try the new "unavailable_after" tag from Google which will allow you to tell Google when Googlebot should no longer crawl the page. This could be useful for sites that display products that entertain a "limited time only" offer.

As per Jill Whalen, the news about the "unavailable meta tag" broke a couple of weeks ago with word that Dan Crow, director of crawl systems at Google discussed methods of how to get your site into Google at the third annual Search Engine Marketing New England show.

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posted by Jody @ Friday, July 27, 2007   0 comments
Online Reputation Management in 2007 Part Four: Monitoring Your Existing Online Presence
Thursday, July 26, 2007
We've previously discussed the need for active participation as part of your online reputation management strategy, the topic au jour is the importance of monitoring your existing online presence as part of your online reputation management strategy.

Human nature is interesting isn't it? People (ie. consumers) use search engines to find information. When they perform a query using a search engine, they do so in hope of finding information on your organization or brand. What they may discover about your organization may surprise you. Ideally, you want to make sure that your website and your online properties are listed high in the search results so that when a user types in a branded term for your business your listing(s) come up first. However this is not always the case with the search results.

Take Enron for example. Before the financial scandal of the energy company was revealed in late 2001, you would have probably found that the top 10 listings in Google for "Enron" would have consisted of the company's websites and related press releases and stories about one of the world's leading electricity, natural gas, pulp and paper, and communications companies. In fact Enron posted revenues of $111 billion in 2000. Then in 2001 the company was faced with on the biggest bankruptcy cases in U.S. history. Enter today where you perform a query for "enron" in Google and are presented with these search results. Eight out of the 10 listings deal with the negative publicity of the Enron Scandal.

While this may be an extreme case, it does illustrate how easy it is for negative press to "leak" into the prime real estate of the search engine results pages. In order to manage your online reputation, you need to know what is being said about your brand online. So exactly how do you monitor your online reputation?

Monitoring Your Online Reputation
  1. Perform a search for your brand in Google - For starters perform a couple of quick search for your brand in the search engines. Examine the top 10 organic listings as well as any sponsored ads that may be appearing. Search for brand related terms; this includes your company name, popular product names, key personnel names

  2. Perform a search in the engines for branded phrases that have been appended with negative qualifiers - Try a search for your company name with phrases such as "sucks", "rip-off" "scandal" etc. If you are lucky you will see a limited number of negative results. If you see numerous results you may have an online reputation management issue.

  3. Perform a search for your brand in social communities - Start with popular social communities such as MySpace, Facebook, and YouTube. From here visit popular industry forums and product review sites.

  4. Set Up Google and Yahoo Alerts - find out about what people are saying about you and your products, what people are blogging about. Use Google Alerts to monitor your brand reputation on the web and in the blogosphere. Similarly you can do same thing in Yahoo. Set up Google Alerts and be active in monitoring your brand. Set up alerts for key branded phrases including your company name.

  5. Monitor Your Competition - Visit your main competitor's sites to see if they are saying anything negative about your brand or your organization. This may mean that you monitor your competitors through message boards and user groups and that you set up Alerts for your competiton.
Monitoring your reputation is something that takes a dedicated effort. Due to the importance of reputation monitoring, it is something that should be part of a continuous process. If you don’t know what people are saying about your company, you will not be able to turn the negative perception around. Being unaware of negative online publicity will delay you during a time when you need to devise strategies to help counter criticism and improve your image.

Your organization's reputation is its most important asset - being immediately aware of a negative or erroneous article, blog post or negative social community presence can mean the difference between a proactive and a reactive response. The fact of the matter is, that if you provide exceptional customer service and avoid any actions that people may deem as scandalous or negative in nature, monitoring your online reputation becomes easier.

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posted by Jody @ Thursday, July 26, 2007   0 comments
Omniture Target Priced Raised - Share Price Jumps 22%
Amidst news that the Omniture Target price has been raised from $25 to $31, Omniture share prices increased by over 22% today closing at $25.96/share. Omniture (OMTR) is a leading provider of online business optimization software. The Company's software is used by customers to manage and enhance online, offline and multi-channel business initiatives. Their main product is SiteCatalyst a popular web analytics solution used by organizations to gather actionable, real-time intelligence about online strategies and marketing initiatives. Omniture SiteCatalyst helps organizations quickly identify and understand the most profitable paths through their websites, where visitors are dropping off, what’s driving critical success events, and how different segments of visitors interact with the Web site.

According to industry reports:
Omniture has posted robust 2Q results, with pro forma EPS significantly ahead of the estimates and the consensus.

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posted by Jody @ Thursday, July 26, 2007   0 comments
Business.com Finds a Buyer with Yellow Pages Publisher
A few weeks back, we mentioned that the business.com was for sale. Well it looks like they have found a purchaser. According to various reports including CNN Money it appears that R.H. Donnelley Corporation, publisher of Yellow Pages has signed a definitive agreement to acquire Business.com.

The domain name was acquired for $345 million in cash. Business.com employs approximately 100 highly-skilled technologists, strategists and businesspeople and serves more than 6,000 business-to-business advertisers and their agencies. The company is profitable and is expected to generate revenues of greater than $50 million in 2007.

R.H. Donnelley's integrated marketing solution provides comprehensive print Yellow Pages, Internet Yellow Pages and search engine marketing/search engine optimization (SEM/SEO) tools for local businesses to attract ready-to-buy customers.

Official Business.com Site
Official R.H. Donnelly Site

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posted by Jody @ Thursday, July 26, 2007   0 comments
Facebook Hires Former YouTube CFO
Wednesday, July 25, 2007
Popular social networking site Facebook has hired YouTube’s former chief financial officer, Gideon Yu, as its new chief financial officer. The announcement comes amidst rumors that Facebook is looking to go public. The company has also been involved in acquisition rumors involving Google and Yahoo. In fact Yahoo! reportedly offered $1 billion for the social networking site.

The hiring of Yu suggests that Facebook is looking to remain somewhat independent or does it? Considering the fact that Mr. Yu wound up helping to negotiate YouTube’s sale to Google in 2006, he may have been brought on board to do the same with Facebook.

Facebook, was started in 2004 by then-undergraduate Mark Zuckerberg, now 23, as a social site for fellow Harvard students. In an odd twist of fate, popularity of Facebook has soared since the Virgina Tech tragedy a few months back. Memberships have jumped by 25 percent to above 30 million since May.

Reuters on Facebook Hiring of Gideon Yu
Facebook Involved in Fraud Lawsuit

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posted by Jody @ Wednesday, July 25, 2007   0 comments
SEO-Space at Search Engine Strategies San Jose 2007
SEO-Space will be in attendance at Search Engine Strategies (SES) San Jose next month. My partner in crime attending the conference with me will be Manoj Jasra from Web Analytics World. In fact Manoj has compiled the perfect SES SJ Conference Schedule over at his blog. Be sure to look for us to say hello.

SES San Jose will be extra exciting for us as our research team from Enquiro will have a booth in the exhibition hall. Yes you heard it, Enquiro Research will be at Search Engine Strategies in San Jose demonstrating some very cool eye tracking research initiatives.

At SES SJ, Enquiro will have a featured booth in the Expo Hall on Tuesday, August 21 and Wednesday, August 22, 2007. The Expo Hall Hours at SES San Jose are:
August 21: 9:45am-7:00pm
August 22: 9:45am-3:15pm

Getting back to the conference itself, this promises to be a great show with a number of interesting sessions slated to take place. Some of the sessions of particular interest include:

Day 1: Personalization, User Data & Search - 2:00pm-3:30pm
Day 2: Converting Visitors Into Buyers - 1:30pm - 2:45 pm
Day 3: In-House Big SEO - 1:30pm - 2:45 pm
Get my SES SJ conference schedule via Google Calendar:

Complete SES SJ 2007 Coverage:

Day 1: August 20
Day 2: August 21
Day 3: August 22
Day 4: August 23

If you are going to be attending SES SJ, please drop by to say hello.

Official Search Engine Strategies San Jose 2007 Site

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posted by Jody @ Wednesday, July 25, 2007   0 comments
SEO-Space: Top Happenings in Search for July 2007
Tuesday, July 24, 2007

Last month's big story was about Yahoo CEO Terry Semel stepping down and being replaced by Yahoo! co-founder Jerry Yang. Since then Yahoo! has been somewhat quiet. In fact after a couple of hectic months, the month of July has been somewhat of a quiet one for the search engines. Maybe they are just getting ready for some major announcements at next months Search Engine Strategies Conference in San Jose.

Here are this month's top search engine related stories. SEO-Space presents:

Top Happenings in Search for July 2007

#7. Sphinn.com is Released - a new social community for search engine marketers was released by Search Engine Land's Danny Sullivan.

#6. Rumors of Search Giants, Google and Yahoo looking to create and release new social networks - Yahoo Mosh and Google Socialstream... you might want to get familiar with these names. Something we have heard over the past little while is that both Google and Yahoo are working on some new social networks.

#5. Google and Yahoo drop in search engine market share - the latest comScore report saw Google and Yahoo drop slightly while Microsoft jumped up by 3%. Hos did this happen? Does Microsoft still have a search product? They have been too quiet for too long... expect big things from them soon.

#4. Google makes a statement that they will place the required minimum $4.6 Billion bid in an upcoming federal auction of spectrum for wireless Internet service - According to the latimes.com, "Google promised to bid in an upcoming federal auction of spectrum that is ideal for fast wireless Internet service — but only if regulators agree to the company's proposals to require open access to those airwaves."

#3. Google's share price drops with announcement of Q2 earnings missing the mark. Although enjoying a 28% increases in earnings, Google (GOOG) share price dropped dramatically since hitting an all-time high earlier in the month at around the $560/share price. Earlier today Google's shares were hovering around the $516 mark.

#2. ASK release details about ASK Eraser - ASK Eraser is a new product that will allow users to control their search history. ASK Eraser will in fact allow the user to erase their search history if they so choose. SEO-Space was one of the first sources to break the story.

#1. Google-DoubleClick Deal Faces More Scrutiny - Google's potential acquisition of Ad firm DoubleClick continues to face heat as it is being investigated by the FTC and is facing further congressional scrutiny.

This is a story that just will not go away. The Google-DoubleClick deal precipitated a wave of consolidation in the online advertising industry, which included Microsoft’s proposed acquisition of aQuantive, and Yahoo’s acquisition of Right Media, which runs an online advertising marketplace. If the deal between Google and DoubleClick were to get approved, Google would be the dominant player in providing online ads that appear on numerous websites including Google Search engine results pages.

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posted by Jody @ Tuesday, July 24, 2007   0 comments
Free Download: SEO-Space's Top Posts PDF
Monday, July 23, 2007
New to SEO-Space? Looking for some of our past content? Well look no further as SEO-Space is pleased to present our inaugural SEO-Space Top Posts PDF. The PDF is absolutely free and contains posts that our visitors found most intriguing and enlightening. Here's what you can find in our PDF:
  • 37 Things to Keep in Mind When Writing Web Content
  • Google Alerts: An Easy Form of Competitive Intelligence
  • Challenges of B2B Search Engine Marketing
  • Widget Marketing: Can Widgets Benefit B2B Sites?
  • B2B Marketing in 2007: Evangelizing Your Consumers
  • How Google Makes Money in 2007


Top SEO-Space DownLoads

If you find this PDF valuable consider sharing it with your colleagues or linking to this post. We plan on releasing more free PDFs in the near future so if your organization is interested in sponsoring the next version send me an email:

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posted by Jody @ Monday, July 23, 2007   0 comments
Homepage 2.0 - Gateway to Your Site and Online Presence
I came across a very interesting article by Nanette Marcus over at imediaconnection.com. She posed the question of whether the homepage is dead or not? Interesting topic... Marcus states:

Site visitors are decreasingly entering via the homepage and instead are entering through other entry points, such as responding to an offer or following a search inquiry... how can brands approach site design and messaging differently to leverage new site access patterns?

This is a great topic keeping in mind that:
  • A well optimized site allows the search experience to be tailored to the user which makes it easy for a user to perform a specific query and enter a site on a product or information page.

  • Web 2.0 will prove how dynamic the Internet can be. Things like online video will introduce users to brands and intercept users in an entirely different manner.

  • Similar to the first point, personalized search will introduce entry points to your site other than the homepage. Ultimately Google and the other engines want to provide the best results possible. The best result possible is not always being served up the home page.

  • With improvement in site navigation structures more often than not you are seeing internal site pages resemble the "traditional" home page with conversion triggers, specific product/service information, and contact information that will allow the user to continue the experience on the site.

  • Think of the last time you visited EBay's homepage or Amazon.com. Originally the Internet may have been a linear tool, but it is much more dynamic now. Things like widgets and personalized iGoogle pages make the online space a very dynamic environment.

  • User generated content and blogs provide additional entry points to your brand and site.
Looking at it from the other end of the spectrum, one reason why the homepage may never go away is because there is need for a "main" site page that can act as a portal to the rest of the site. Unlike a sitemap that acts somewhat as a table of contents, the homepage is a more informative navigational aspect to your website. Not to mention the simplicity of the homepage URL structure. It's much easier for users to remember www.google.com vs. some other long dynamic string from a deep internal Google information page.

The homepage is still treated as the most important page of your website by the search engines. If you are doing any form of online marketing you will still want your home page showing up in the SERPs providing that it is the most relevant page that is being served up based on the user's search query. In 2007, the homepage is still very much alive. In terms of being an entry point to your site, the homepage is no longer the only player as to where users frequent when they arrive at your site.
posted by Jody @ Monday, July 23, 2007   0 comments
Participation - Online Reputation Management in 2007 Part Three
Saturday, July 21, 2007
In the first two parts of our series on online reputation management in 2007, we have discussed the importance of the need for active participation as part of your online reputation management strategy. In part one we discussed the fact that we are starting to see more organizations becoming more active with online reputation management. The second installment saw us review a number of effective resources that can be used for online reputation management.

Participation in Online Reputation Management

In our piece entitled, "Online Reputation Management: What You Need To Know", we mentioned that participation is one of the keys and arguably the most important component of online reputation management. In fact we stated that you can actually control your online destiny with participation.
Control Your Online Destiny with Participation - Be active in industry forms, social networks, consumer review/opinion sites and the like. If your online reputation is suffering, participation within these areas can help change the negative perception that you may be incurring. Blogs are extremely popular for consumers and are often the first place they will go to find information. As a result commenting on blogs can help communicate your stance and promote your company in a positive light.
Whether you are in the B2C space or B2B arena, participating in online forums and social networks should be a regular occurrence as part of your online reputation management strategy. I've heard it from numerous organizations that they do not need to frequent social networking sites or other online community environments. While these organizations choose not to participate, many are not even aware that these social networks and industry forums even exist and can be an effetive tool for gathering information about what is being said about their brand. Take Pepsi for example. Do you think that they are aware of this MySpace page entitled "Pepsi Sucks"? Just to show that we're all about equal opportunity there is also a MySpace "Coke Sucks" page as well.

So where should this participation happen? Well chances are you have identified your target market and created personas for your target consumer. As a result you should have some idea as to their habits, and hopefully an idea of their online habits. For example, ask yourself do they frequent industry related blogs? Do they visit comparison shopping and product review sites? Are they users of You Tube, MySpace, FaceBook and other online communities? If the answer to any of these questions is yes, then these are all great place to start.

Participate in:
  1. Blogs - this include key industry blogs, consumer blogs, and any related blog that you are aware about in which your target consumer may frequent.
  2. Social Networks - a good place to start would be MySpace. Create a MySpace account for your organization and use it to see if there are any MySpace pages that are anti. Consider creating a Facebook page and search for past and current employee names who may have been disgruntled. Don't forget about popular sites such as YouTube or Second Life.
  3. Industry Forums and other Consumer Feedback Sites
  4. Consumer Comparison Sites - such as sites like Price Grabber and Smart Shopper
  5. Your Own Company Blogs - be sure to participate and monitor your own company blogs.
Online reputation management in 2007, means being actively enagaged in the same online environment that your employees, consumers and competitors frequent. Actively participating helps you be proactive in dealing with any negative publicity that enters the vast world that is online. Controlling your online destiny through participation will continue to be key in growing your online reputation management strategy. Think of it like this, just because you don't participate doesn't mean that your competition and dissatisfied consumers are not participating. Know what people are saying about you. Respond to it if it indeed illicits a response. Respect your reputation and protect it.

Online Reputation Management in 2007 - Part One
Online Reputation Management in 2007 - Part Two

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posted by Jody @ Saturday, July 21, 2007   0 comments
Google is Human After Share Price Drops with Announcement of Earnings Missing the Mark
Thursday, July 19, 2007
Search engine giant Google (GOOG) fell back to earth on Thursday as share price dropped with the announcement that earnings missed the mark last quarter. While reporting a strong increase in revenue and earnings for the second quarter Google reported that profits fell slightly short of expectations. According to Forbes.com,
the Mountain View-based company's quarterly profits had never before improved by less than 60 percent, so Wall Street viewed Google's latest results as a major letdown.
It just shows you how tough it is to stay on top when everyone is gunning for you. Google's earnings were only up 28 percent despite a nearly 60 percent increase in revenue. Earning were only up 28%? I think that this would be welcomed by most companies. Analysts can be tough can't they?

Shares fell to around $509 after hours, 10% off the all-time high of $558.58 it hit on Monday. Don't worry about Google though... the company is not even ten years old and the company's revenue is expected to surpass $15 billion this year.

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posted by Jody @ Thursday, July 19, 2007   0 comments
ASK Eraser to "Erase" User's Search History
Earlier today ASK.com (IAC) announced that it will soon be implementing a new product called AskEraser. ASKEraser will allow the user to erase their ASK search history. According to the head of development at ASK.com, the reason ASKEraser has not yet been released is that ASK is still working out the "technical implementation". For search engine users concerned with their privacy, ASKEraser is just what the doctor ordered.

According to Search Engine Land, the process of using ASKEraser will involve identifying yourself via a cookie:
Doing it is somewhat tricky. You'll need to identify the person as someone who has enrolled in AskEraser, which will almost certainly be done by looking at their cookie. There's a degree of irony -- to be anonymous in searching at Ask, you'll have to identify yourself via a cookie!
ASK stated that they will retain user data for 18 months. So what about personalization? Well ASK has implemented their MyStuff service that allows those who opt-in to have their searches recorded in yet a third location separate from web logs and search logs.

According to the official press release on ASK Eraser, "With the announcement of AskEraser, Ask.com becomes the only major search engine to commit to giving consumers the control to prevent retention of their search history at the time of their search. AskEraser is expected to be deployed on Ask.com in the U.S. and U.K. by the end of the year, and globally early next year."

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posted by Jody @ Thursday, July 19, 2007   0 comments
Online Reputation Management Resources - Online Reputation Management in 2007 Part Two
In part one of our series on online reputation management in 2007, we examined the trend with organizations who are becoming more active with online reputation management. We cannot emphasize the importance on online reputation management in 2007. Online reputation management is really the only way you can measure what is being said about your company, product and business methods online.

Online Reputation Management in 2007 means understanding and knowing about the resources that are available to provide assistance when starting an online reputation management strategy. Of course there are a number of companies that provide reputation management services, but there are also a number of key resources that can help you with your online reputation management strategy.

It is important to realize just how powerful consumer generated media can be. Your brand can be on top one the world in one instance and than it can be destroyed by an angry blogger the next. As a result your organization needs to be proactive with your online reputation management strategy. In our piece entitled "What You Need to Know About Online Reputation Management", we stated that there are five keys to online reputation management:
  1. Monitoring Your Existing Online Presence
  2. Analyzing Your Online Presence within the Search Engine Results
  3. Controlling Your Online Destiny with Optimized Content
  4. Controlling Your Online Destiny with Participation
  5. Repeating the Above Steps
Resources for Online Reputation Management

In order to track, monitor and analyze your online reputation, you will need to incorporate the use of a number of resources. Here is a look at some of these key resources that you should become familiar with.
  1. Sign up for Google and Yahoo email alerts using your desired keywords and branded terms (http://alerts.yahoo.com/ and www.google.com/alerts).
  2. Something that we have done is created our own search engine at Rollyo.com. Rollyo presents a great way to search the content of a list of specified websites, allowing you to narrow down the results to pages from websites that you already know and trust. It's great for tracking your presence.
  3. Set up custom RSS feeds based on specific keyword searches (ie important branded phrases, new product names, top executive names etc.). RSS Resources include: Google News, Feedster.com, Technorati.com, Google.com/blogsearch, Blogpulse.com, MSN Spaces Yahoo! News etc.
  4. Compile all feeds into one RSS reader for easy access and to save you time when reviewing. Popular RSS feed readers include: Newsgator.com, Bloglines.com, Google Reader or Sage.
  5. Review the top groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups
  6. Set up a presence in Social Media sites such as MySpace, MyBlogLog, Facebook or any other relevant social networking community seen here.
  7. Examine popular video sites and perform a search for your branded phrases and organization's name. Consider reviewing sites such as You Tube or Jumpcut
  8. Determine which forums and message boards you need to track: BoardReader.com, ForumFind.com, Big-Boards.com, BoardTracker.com, iVillage, Yahoo Message Boards, MSN Money
  9. If your company is publicly traded, frequent sites such as Google Finance and Yahoo Finance. Perform a search for your company and review the latest news stories and blog posts.
  10. Use the Search Engines! Use Google, Yahoo, ASK, AOL, Windows Live etc. to see what the SERPs (Search Engine Results Pages) are displaying regarding your brand and organization.
We have listed ten type of resources that organizations should consider when establishing their online reputation management strategy. Within each of these types of resources, there are a number of free resources that can help you monitor and analyze your online reputation. The key is participation. You have to be actively involved in the online reputation management process because if you're not, you can bet that your consumers and competitors are.

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posted by Jody @ Thursday, July 19, 2007   3 comments
Online Reputation Management in 2007 - Part One
Tuesday, July 17, 2007
Last week we discussed What You Need To Know About Online Reputation Management. We discussed how rumours, gossip, disgruntled employees and customer scorn can be highly damaging for brand reputation. With competition increasing many PR firms are often reactive as opposed to proactive when dealing with their client's reputation. However we are starting to see more organizations becoming more active with online reputation management. This is a step in the right direction.

Why the Change?

So just why are organizations trying to be more proactive when it comes to online reputation management? Is it because they have skeletons in their closet and know that some negative press for their firm is inevitable? Well possibly, but I think the real reason why more organizations are becoming more proactive with online reputation management in 2007 is due to the rate at which news and opinion travel across the Web.

Environments such as blogs, forums, social media outlets and other online communities make it very easy for dissatisfied consumers, disgruntled employees, and gossip starters to get the "good" or bad word out about your organization with swiftness and ease. They do say tht negative news/publicity travels at a rate of ten times faster than good news. With that in mind, it's no wonder that large corporations are looking at blogging strategies and participating in social communities as a means of reputation management.

So what does online reputation management in 2007 mean to you? Well it should mean monitoring and protecting your brand in the online world. Negative commentary can have a significant impact on your brand that you have spent time money and resources to build. Here's a quick list of items to remeber when preparing your online reputation management strategy.
  1. Monitor Your Brand - This includes your actual brands, products, company and key executives an officials. When monitoring, you'll want to include modifiers such as “sucks” “scam” “scandal” etc. You'll want to monitor news resources, Social Media/Tags, Search Engine Results Pages, Blogs and Forums. Be sure to utilize tools such as Google Alerts, Yahoo Alerts, RSS feed subscriptions to search results Technorati, Feedster, Yahoo & Google News and social media sites such as MySpace and Facebook.

  2. Participate - If you have incurred the wraith of negative publicity there are a few things that you will want to do to address it. Whether it's true or not, research the source of the negativity. If the story is false, you'll need to provide the facts and ask for corrections and if need by an apology. If the story is true, prepare to discuss and open the lines of communication. Respond in the same environement either with your own blog or within a social community. Don't try to hide, be honest, clear, concise, transparent and listen.
Even in 2007 customer service and common courtesy is in vogue. Avoiding negative publicity is a great tactic for your online reputation strategy. However in this day and age, it is best to be proactive so planning an online reputation management strategy is a must.

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posted by Jody @ Tuesday, July 17, 2007   0 comments
Google and Yahoo Drop in Search Engine Market Share
Monday, July 16, 2007
The latest comscore report on search engine market share was released on Monday for June of 2006. An interesting report in that both Google and Yahoo dropped in market share while MSN of all engines gained in market share.

Share of Online Searches by Engine

May 2007 – June 2007

Total U.S. Home, Work and University Internet Users

Source: comScore qSearch

May-07

Jun-07

Pt Chg vs. Previous Month

Total Internet Population

100.0%

100.0%

N/A

Google Sites

50.7%

49.5%

-1.2

Yahoo! Sites

26.4%

25.1%

-1.3

Microsoft Sites

10.3%

13.2%

2.9

Ask Network

5.0%

5.0%

0.0

Time Warner Network

4.6%

4.2%

-0.4


According to the report, despite declining in search market share in June, both Google Sites and Yahoo! Sites enjoyed increases in search query volume.

I tried a search engine comparison in Google Trends, but there was no data past February of this year. Looking at Google Trends data from June 2006, it's interesting to see that yahoo.com and even ask.com were outperforming Google. (This could be a glitch with Google Trends, but if the dat is somewhat accurate this means that search users perform more queries for Yahoo.com and ask.com as opposed to Google.)

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posted by Jody @ Monday, July 16, 2007   0 comments
View Google Results in Any Country with Firefox Extension
Barry Schwartz over at Search Engine Land had a quick little post on a Firefox extension that enables you to see Google search results in any country. Developed by RedFly Marketing, "This new Firefox extension easily allows you to see the localized search results, as if you are sitting in that country."

This extension is pretty useful if you want to compare organic search results in different countries or if you want to see how your AdWords PPC campaigns appear in different regions. The Google Global extension can be used in two ways. From the context menu or from the toolbar.

For more information or to download the extension visit RedFly Marketing.

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posted by Jody @ Monday, July 16, 2007   0 comments
VEOH.com: The New You Tube, the New ABC, or the New Google?
Review of veoh.com

As in the competitive marketplace there are businesses that try to emulate other successful businesses. In the online world, there are numerous sites that try to emulate other successful sites. They say that getting to be the best is nothing compared to staying on top once you get there. Is Facebook the next MySpace? Is ASK the next Google? Well who knows, but one thing is for sure, not many sites hit the big time and experience great success such as Facebook or You Tube. Even more rare are sites that have the potential to experience the success of both. Enter veoh.com.

Veoh is a diverse, virtual community of indie publishers coming together with their new audiences. According to their site, veoh.com is also the name for a suite of applications for collecting, publishing, and watching a vast selection of HD-quality video programming. I would bet that in upcoming months when you think of Internet Television you'll think of VEOH.

What's the Buzz About VEOH?

Veoh.com is an advanced video hosting and sharing site with over 70,000 content publishers – that's not the cool part, the cool part is that the content publishers are from Paramount Pictures, Lions Gate, PBS, National Lampoon, Road and Track and Us Magazine to thousands of independent filmmakers and content producers. It's a who's who of publishers. If that's not enough, media investors include Spark Capital, Michael Eisner's Tornante Company, Time Warner Inc. and Shelter Capital Partners. Impressed yet?

Veoh's Got Personaliztion...

Veoh's 'crazy math' recommendation engine serves up suggestions based on your viewing habits and preferences.

Last December, Veoh.com debuted Viral, a ground-breaking weekly Internet television news show that features exclusive news, celebrity and producer interviews, and first look sneak peeks at the most popular shows on the Internet.

Last month VEOH launched Veoh TV. VeohTV BETA is free software that lets you watch and record Internet video from thousands of video sources.

With VeohTV you can:
  • watch video from thousands of websites, in one easy-to-use full screen application.
  • Watch streaming video from major television networks such as Fox and CBS
  • Watch streaming video from independently-produced content available on sites such as YouTube, Google Video, Veoh.com and MySpace.
  • Navigate with a keyboard and mouse or use a PC remote control.
  • Use VeohTV like a free DVR for web video. Watch video on-demand or record it to your hard drive to watch later.
While Veoh has been around for a while, it is really starting to gain exposure. For more information on VEOH visit:

VEOH.com
VEOH Blog
VEOH TV

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posted by Jody @ Monday, July 16, 2007   0 comments
MySpace Still Receives Most Online Attention from the US Market
Sunday, July 15, 2007
For the past few months, Compete. com has been utilizing the Compete Attention 200™, examining the top two hundred sites that receive the largest share of online Attention among US internet users. It's a pretty cool list actually. It's great for comparing and monitoring popular online destinations. For example there have been reports that Facebook was becoming a more visited destination than MySpace. Yet if we look at the latest Attention report for June 2007, we see that MySpace is still the top attention grabbing site according to Compete.com.
Some of the other interesting trends over the past few months include:
  • Over the past six months, attention to questionmarket.com has increased by 297% (The site is # 30 in terms if market share based on Compete's data.)
  • Newer sites such veoh.com have had a tremendous increase in gaining attention of the US internet market. Veoh is a diverse, virtual community of indie publishers coming together with their new audiences. Over the past six months they have experienced a change in attention of almost 2400%.
  • Media and social networking sites contain to receive attention from the masses. This includes site like MySpace and Facebook.
  • A number of news and information sites such as about.com and usatoday.com experienced delcines in attention.
The list is very interesting. In fact on the compete.com blog there is a great comparison between the top 200 attentio0n grabbing sites from December 2006 to June 2007.

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posted by Jody @ Sunday, July 15, 2007   0 comments
Online Reputation Management: What You Need to Know
Thursday, July 12, 2007
It's safe to say that reputation management is vitally important for all organizations that exist. In fact, whether it's on a personal or corporate level, everyone should be concerned about their reputation. On a personal level, having a damaged reputation can mean being a part of the "in-crowd" or being a loner. For businesses a damaged or negative reputation can mean millions of dollars. The importance of reputation management cannot be emphasized enough. In the wake of a negative experience and tarnished reputations, organizations have lost millions overnight, have had CEO's step down immediately and have even folded within months of negative publicity.

Prior to the development of the Internet, news often travelled slowly and methodically, but with the increasing popularity of blogs and social networks, news tends to travel rapidly and reaches the masses with swiftness as never before. In many cases, the general public is aware of information about your organization that you may not even be aware of yet. Online reputation management is a necessity.

Online Reputation Management What You Need to Know

Rumour, gossip, disgruntled employees and customer scorn can be highly damaging for brand reputation. Competition is increasing and PR firms are often reactive as opposed to proactive when dealing with their client's reputation. In fact studies about the world's top 10 PR firms suggests that around half of them have been linked to supposed PR disasters. So how do you go about protecting your online reputation? There are five keys to online reputation management.
  1. Monitor Your Existing Online Presence - consumers use search to find information. When they perform a query in hope of finding information on your organization or brand, you want to make sure that your website and online properties are listed high in the search results. In order to manage your online reputation, you need to know what is being said about your brand online. An easy way to do this is through tools such as Google Alerts to see how your brand is fairing in the online world of Google. Set up alerts for key branded phrases including your company name.

  2. Analyze Your Online Presence within the Search Engine Results - the search engine results update their index on a regular basis. With the increase in consumer generate content out there, it is not uncommon for a blogpost or negative article about your company to surface in the first page of organic search results. A company scandal or an ongoing law suit can provide fuel for the fire and can appear in the prime real estate of Google or other search engines. You need to get a grasp and develop a keen understanding of your search engine environment and that of your key competitors.

  3. Control Your Online Destiny with Optimization - optimize your site and online properties so that you dominate the search results for your important branded terms. This includes optimizing your main corporate site, any micro-sites and sub-domains, corporate blogs, press releases, articles as well as online properties such as employee blogs and partner sites.

  4. Control Your Online Destiny with Participation - Be active in industry forms, social networks, consumer review/opinion sites and the like. If your online reputation is suffering, participation within these areas can help change the negative perception that you may be incurring. Blogs are extremely popular for consumers and are often the first place they will go to find information. As a reuslt commenting on blogs can help communicate your stance and promote your company in a positive light.

  5. Repeat Steps One Through Four - online reputation management only works if it is ongoing. Being proactive and understanding the consumer's perception of your brand and your organization is one of the best ways to begin with your online reputation management strategy.
To prevent the loss of revenue and repeat business, an ongoing online reputation management strategy should be developed by all organizations. Online reputation management can ensure the ongoing success of your brand and your organization.

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posted by Jody @ Thursday, July 12, 2007   9 comments
Sphinn.com - New Social Community for Search Engine Marketers
Released by Search Engine Land's Danny Sullivan, Sphinn.com is a new social community for search engine marketers to share their thoughts on the industry and search engine marketing topics. I've spent a few minutes on it and think that it is actual pretty cool. You can visit my Sphinn profile here.

Check it out and be sure to add SEO-Space as a friend. While there is sure to be some bugs with Sphinn, I think that there is a lot of potential here. Nice work by Danny and his team.

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posted by Jody @ Thursday, July 12, 2007   0 comments
Yahoo Search Suggest
Wednesday, July 11, 2007
Earlier today Yahoo announced a "new service" that provides users with a faster way to find what they're looking for. Yahoo presents: Search Suggest. Well Search Suggest isn't really that new, just new to Yahoo.com.

Here's how it works. When you do a search on Yahoo!, you'll automatically be given suggestions based on what you have typed - as you're typing. So, not only does this limit the number of words you need to type into a query, it may also present similar queries to shorten your searching time and get to what you're looking for quicker. Yahoo actually launched this feature in the Yahoo! Toolbar in Firefox a while back and you can get it directly from the Firefox 2 search box when you select Yahoo! as your search engine.

Try it for yourself. Go to Yahoo and begin typing "seo-space"... according to Yahoo:
The nice thing about the suggestions is that they're not obtrusive, so if you already know what you're searching for, you can overlook the suggestions without them getting in your way...
While I'm not so sure about that as I personally do find them a little obtrusive. Visit the Yahoo Search Blog for more on Yahoo Search Suggest.

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posted by Jody @ Wednesday, July 11, 2007   0 comments
Glenn Beck on Online Reputation Management
I just caught the tail end of it yesterday, but on Glenn Beck's Headline News program yesterday, he mentioned a story about Miss New Jersey, Amy Palumbo, who claims she`s being blackmailed by somebody who is threatening to reveal photographs of her that originated on her Facebook page.

On the program, syndicated talk show host Glenn Beck touched on an important issue that is becoming a very hot topic in the online world and that is reputation management. Beck will be doing a spot tonight on online reputation managment and how much it costs to change the Google SERPs (Search Engine Results Page) of you on the Internet thereby preventing any negative publicity from being visable.

Here is part of the transcript from the July 10th episode.

BECK: Coming up, evidently photos from Miss New Jersey`s Facebook page have her doing some serious damage control. I don`t know if you`ve been following this story, but something doesn`t smell right. She claims she`s being blackmailed. Stop me if I`m wrong here, but does publishing photos on the Internet give you reasonable expectation of privacy? We`ll find out in just a bit.

BECK: This is the world we live in. Why is it we have gone from a world where you actually had to earn something, you actually had to do something, you had to have value, you had to create value. Now, you don`t have to create value. You could be Paris Hilton. You can spread your legs in green-o-vision, and, you know, make millions of dollars. God bless America. You don`t actually have to do anything. You get a trophy just for playing.

Now Miss New Jersey, Amy Palumbo, claims she`s being blackmailed by somebody who is threatening to reveal photographs of her that originated on her Facebook page. Palumbo said the pictures don`t feature nudity or anything illegal but police are investigating.

My question is why doesn`t she just release the pictures herself and put an end to the whole thing? She`s Miss New Jersey. How bad can they be? How embarrassing can they be? They kill people in New Jersey.

Plus, what if somebody tried to do this to you? In the Internet age, bound to be some photos out there of, you know, you that you don`t want people to see like me in the white pants. I look like Thurston Howell (ph). Hello, lovie.

Potential uncomfortable media firestorm could come my way just from a picture of me in these pants. Michael Fertik is the CEO of reputationdefenders.com. Michael, let me start with her. Something doesn`t smell right on this story. She says there`s nothing illegal. Maybe she was drinking a beer or kissing her boyfriend. What -- what harm would come out of this? Do they -- is she afraid that they`ve augmented these?

MICHAEL FERTIK, REPUTATIONDEFENDERS.COM: Well, I haven`t seen the pictures, and I haven`t talked to her, but I can speculate in broad strokes based on the experiences that some of my clients and perspective clients have had.

So the problem that I think she faces as she has stated it is actually quite common, and it affects people in a lot of different walks of life. So the problem is even innocuous pictures or even sort of semi- innocuous pictures, ones that are not terribly salacious in a dress, in a bikini, in a pair of white pants.

BECK: Very puffy weight in white pants.

FERTIK: Very puffy weight on a hot summer day, you`re sweating, they can be refactored and reused and recaptioned by third parties in a way that was never expected, so.

BECK: You have actually had -- and I know that have you some cases that are still in court, so you can`t really talk about them.

FERTIK: Right.

BECK: Explain some of the cases where just innocent things, you know that, people who are not members of, you know, celebrity or whatever, just regular people had their pictures taken and their reputations destroyed.

FERTIK: OK, I will. I should add that we`re not lawyers. We try to solve the problem through moral and economic suasion and also by being very nice typically, or by moving down the results on Google.

But if all those things fail, litigation can start. So the kinds of stories and challenges our clients face range from, well, this was an intimate photograph that was taken by an ex-boyfriend or girlfriend in a moment that did not intend to be a public moment later.

BECK: But these things are out in cyberspace forever. How do you get somebody just to remove it?

FERTIK: Not necessarily. Not necessarily. Sometimes if you ask the right way or if you ask the right people, you can take them down. Sometimes if it`s impossible.

BECK: Is this like a New Jersey thing, if you ask the right way?

FERTIK: Yes, Vito and Tony can come down. So we don`t pack heat here in Silicon Valley. We just use different techniques. Some of them are very polite, and some of them are a little less polite, and then if those techniques don`t work, what you can do is move down the results in the search engine chains, so that`s very important.

It`s important to remember that normally the content itself by itself does not do the harm by itself. It`s normally the content plus its position on the search engine results.

BECK: Mike, we are out of time. I got to have you on tomorrow on the radio program. I would like to book some time with you tomorrow because I want to talk to you a little bit more about this and how much it costs to, you know, change the Google results of you on the Internet.

FERTIK: OK.
Full transcript can be found here.

Reputation management is a serious issue. In the vastness that is the Internet reputation management becomes even more important. As an organization it is important to be aware of what others are saying about you, your brand and your services. Ensuring that you have mechanisms in place to examine your online reputation should be your first step in your reputation management strategy.

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posted by Jody @ Wednesday, July 11, 2007   0 comments
Google Socialstream and Yahoo Mosh: New Social Networks from the Search Giants
Tuesday, July 10, 2007
Yahoo Mosh and Google Socialstream... you might want to get familiar with these names. Something we have heard over the past little while is that both Google and Yahoo are working on some new social networks. According to a post from Infotech indiatimes.com:
...Elinor Mills, a blogger on CNET network, Google has sponsored a project at Carnegie Mellon University's Human Computer Interaction Institute that was designed to "rethink and reinvent online social networking." Quoting Google's Operating System blog as source, Mills writes that Dubbed "Socialstream," the service would be similar to a unified social network that would allow users to have accounts on multiple services but centralized contacts at a unified location.
Interesting as we have also heard rumors that Google was considering acquiring Facebook, the popular social utility that connects people with friends and others who work, study and live around them.

Yahoo too is working on a similar project called Mosh. According to TechCrunch, Yahoo Mosh can be found at mosh.yahoo.com but can only be accessed from inside the Yahoo offices. This is also interesting as last year Yahoo made a serious effort at acquiring Facebook but the deal was never closed. Hmm can you see the common denominator here?

For a screenshot of Yahoo Mosh go here. From the screenshot, Mosh looks pretty cool. Maybe it will be unveiled at SES San Jose. It appears that Yahoo has also posted a job description for a couple of folks to help mold Yahoo Mosh.

JOB DESCRIPTION

Position/Project Description:

About Yahoo!
The Internet is a big, busy place, and we at Yahoo! are proud to stand out in the crowd. As the world’s number one Internet brand, servicing over a half billion people, we’re determined to maintain our commitment to delivering news, entertainment, information and fun… each and every day.

In order to maintain our position as one of the world’s most trafficked Internet destinations, we’re always on the lookout for people with big ideas and big talent to help us provide our visitors with the innovative products and services they’ve come to expect from Yahoo!. We’re looking for people like you.

How Big Can You Think?

Project overview and job responsibilities:
- Develop go-to-market tactics for new social communication service
for young adults
- Evangelize the product among your peers in the Yahoo intern class,
including setting up brown-bag sessions, parties, etc.
- Gather and analyze product feedback during “alpha” (pre-launch) period
- Assist with prioritizing product changes during pre-launch period
- Assist with copy-writing and copy-editing
- Assist with creating & executing guerilla marketing campaigns (e.g.
on campus, in cities, etc.)
- Assist with product blog set-up

Minimum job qualifications:
- The successful candidate for this role is a current student with an
active social life.
- You often find yourself organizing nights out with your friends
- You’re comfortable being the center of attention, or working behind
the scenes to make an event go off
- You may have organized and/or promoted parties, clubs, or concerts
- You’ve got lots and lots of friends on Facebook, Myspace, etc.
- After graduation, you see yourself getting into marketing, advertising, or PR
- Your enthusiasm is infectious
- You are damn funny
- You are a stickler for details
- You communicate well in conversation and in writing
- You are resourceful/scrappy
- You are creative

It will be interesting to see who will release their social networking product first? Look for Google Socialstream and Yahoo Mosh in a social arena near you. Expect to see appearances by Social Networking Champions MySpace and Facebook there as well.

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posted by Jody @ Tuesday, July 10, 2007   1 comments
Thinking About Bringing SEO In-House? Here's How to Get Started
There has been a lot of discussion over the benefit of bringing SEO in-house or using and outside agency to conduct SEO for your firm. Personally I think that there is probably room for both, but I see the idea of bringing SEO in-house as inevitable. Todd Mintz over at Search Engine Guide offers a great summary of how new SEMs should go about learning the ropes about SEO. Todd asked his fellow SEMpdx members how they would advise a new entrant into the field of search engine optimization (SEO). Here is a sample of their thoughts about how one should get started in the field of SEO.
- Prepare yourself for endless hours of reading and research. SEO never stops, it´s always changing, and your participation will never end.
- If you have the chance, attend conferences and ask questions. You can learn a lot from the presenters, as well as other attendees.
The two biggest SEM-focused conferences are Search Engine Strategies (SES) and Search Marketing Expo (SMX).
- Read information from quality online resources such as ClickZ, Marketing Vox, Search Engine Land, Search Marketing Standard, Search Engine Watch, High Rankings Advisor, eMarketer and MarketingSherpa.

- Read what established industry experts have to offer. Many world-class experts have educational areas on their websites

- Learn how to apply the things you read about

- Read a SEM book, or take a course to learn fundamentals.
SEMPO provides an extensive online course.
- Learn about fundamental knowledge of proper site structure, information architecture, and dynamic URLs makes for rapid understanding of search optimization techniques and best practices
There are a lot of ways for a beginner to learn SEO. In fact, if you are thinking of bringing SEO in-house, chances are you will have some resources who can help train a "newbie." In addition to the reading and research as mentioned above. There is no experience and better learning mechanism than actually performing SEO. Start with the fundamentals, and work your way up to higher strategic items. An effective SEO should not just focus on tactics but on strategy as well. Make an effort to understand the user and target markets for your clients or your own organization. A key point that should be mentioned is that when learning SEO, do not try to learn everything all at once. There is just too much to take in. Smaller steps will lead to larger ones.

Need more help with bringing SEO in-house? Well you can always hire an outside SEO firm that will consult with any training issues that you may have. We like doing this stuff and welcome the opportunity to help train others. In our minds, the more people that understand search and SEO the better. Why fight it when we can help the process.

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posted by Jody @ Tuesday, July 10, 2007   2 comments
Google Blogs - Google's Top 50 Blogs
Sunday, July 08, 2007
Last week, we mentioned that Google released a new blog dedicated to their GMail service. We find the various Google blogs as tremendous sources of information. From updates on numerous Google products and information on Google culture to weird and wacky thoughts from Google folk, Google blogs are for the most part a good read. So it came to our attention that there were a number of Google blogs that we frequent... we just didn't know how many.

Have you ever realized just how many Google blogs are out there? Ten, twenty maybe? Well no there are actually over 100 Google blogs by my last count. When we refer to Google blogs, these include actual blogs started by Google to communicate news and updates about their various products and services. In addition there are a number of blogs, 50 or so to be exact, by Google people (Googlers as they have become known as). We have reviewed over 120 Google-related blogs and came up with the Top 50 Google Blogs. We took the time to visit these 120+ blogs and have compiled a list of the Top 50 Google Blogs.

Note: While there are a number of unofficial Google related blogs, this list contains only blogs that have been released by Google itself or from current Google employees.

Here are the Top 50 Google Blogs as selected by SEO-Space.

50. Gayle Laakman – thoughts from Gayle who works out of the Google office in Seattle/Kirkland.

49. AdWords API blog - The official source of information about the AdWords API

48. Dr. Razavi's Good-to-Know-Info - practical and reliable responses to Health related FAQ's from Googlers.

47. Technical Revenue – Paul Tyma’s blog about engineering and entrepreneurial issues and rants about why he works for Google

46. Kraneland - A representative sample of random noise from the brain of David Krane.

45. Peter Fleischer: Privacy? Blog – Peter’s “ruminations” about privacy. Peter works for Google's Global Privacy Counsel.

44. Google Gears API Blog – recently released blog keeps you up to date on Google Gears.

43. Google’s Online Security Blog – insight from Google on online security.

42. Google Maps API Blog

41. Inside Google Desktop Blog – news, information and updates on the Google Desktop service.

40. Google Mac Blog - The official weblog about Google in the Apple Macintosh world.

39. Pedram's Stream of Consciousness - Pedram Keyani's thoughts on just about anything.

38. Persistent.Info - Mihai Parparita’s blog on technology related innovations

37. Google Consumer Packaged Goods Blog – news and notes from Google’s Consumer Packaged Goods vertical. The goal for the blog is for Google to communicate with advertisers and agencies. Discussion about the ways in which CPG is tackling the changing world of online marketing and how Google works with advertisers to create the best experience for their customers.

36. Google Checkout blog – news and information about Google’s Checkout service.

35. Google Enterprise Blog – official blog for enterprise information, search and users.

34. Google Data API Blog – Learn the latest about Google data APIs ("GData" for short) which provide a simple standard protocol for reading and writing data on the web.

33. Google Mashup Editor Blog - Google Mashup Editor is an AJAX development framework and a set of tools that enable developers to quickly and easily create simple web applications and mashups with Google services like Google Maps and Google Base. Google Mashup Editor is a great tool for grabbing information from feeds and letting users see and manipulate it.

32. Inside Google Booksearch Blog – Released in 2006, this blog keep us informed on Google Book Search product announcements, and also provides Google book search tips. They will also highlight books they found useful and enlightening at the blog.

31. Google Gmail Blog – recently launched blog about everything that is GMail.

30. AJAX Search API blog - Scope of this blog is to cover the growing collection of Google's AJAX APIs. The blog contains the latest news, tips, and tutorials on using the Google AJAX APIs to enhance your website.

29. Google Talkabout Blog - Blog about voice, IM and open communications with Google Talk.

28. Google Base Blog – featuring the latest news, information and tips from the Google Base team.

27. Google Testing blog - Blog shares Google experiences with the rest of the developer community, so that Google can learn about some of your smart solutions to the same sorts of problems.

26. Google Web Toolkit blog – Released in 2006, this blog is used to publish official updates, GWT tips and tricks, and notify the GWT developer community of new releases.

25. Google Public Policy Blog – Google’s views on government, policy and politics.

24. Google Video Blog – news, information, updates and tips all about Google Video.

23. Google Code Blog – great source for news, information and everything that is Google.

22. Google Sketch Up Blog – news on Google Sketch up related products such as Google SketchUp 6 which is a 3D modeling software tool that’s easy to learn, simple to use, and lets you place your models in Google Earth. Remodeling a kitchen, landscaping your back yard or adding a deck to your home? Google SketchUp makes it faster, easier and a lot more fun.

21. Google Lat Long Blog – news and notes from the Google Earth and Maps team.

20. Google Reader Blog – news, updates and information about Google’s RSS feed reader service.

19. Google Earth Blog - Frank Taylor provides news, features, tips and information on Google's free geographical application.

18. Google Docs and Spreadsheets Blog – you can expect to hear more about this blog in upcoming months as Google proceeds with the rollout of their Google Documents and Spreadsheet products/services.

17. Blogs of Note - Interesting and noteworthy Blogger-powered blogs, compiled by the Blogger Team.

16. Google Health Advertising Blog – news and notes from Google’s Health advertising team.

15. YouTube blog – blog all about YouTube started in July of 2005.

14. Google Librarian Central Blog – source for Google tips, updates and news.

13. Otaku - Thoughts on Java, programming languages and software development from Google software engineer Cedric Beust.

12. Google Custom Search Blog – latest news, updates and tips from the Google custom search team.

11. Buzz Blogger – everything about blogger, Google’s blogging service.

10. google.org blog – news and notes from Google’s philanthropic arm.

9. Google Research Blog – started in February 2006 to communicate what Google Research is like. Google researchers describe their projects and related interests.

8. Inside AdSense - news, information on everything that is Google AdSense.

7. Google Finance blog – new addition to the Google Blog Family sneaks into the top ten.

6. Inside AdWords Blog – news, information on everything that is Google AdWords.

5. Google News Blog – the official blog from the team at Google News. Released in June 2007, dealing with issues regarding how Google News works, why they do things the way they do and, of course, what they can do better. Just about every member of the Google News team will be posting, so when you read about a new feature on Google News, you'll be getting it from the person who built it

4. Google Analytics blog – everything (well almost) that you want to know about Google Analytics can be found on this blog.

3. Webmaster Central blog – source of news, information and updates on Google’s Webmaster Tools product.

2. Matt Cutts: Gadgets, Google and SEO – from the Google Rock God himself. Great source for SEO related information from Google’s most popular engineer.

1. Official Google blog – Launched in 2004, the official Google blog features insights by Googlers into Google products, Google technologies and the Google culture.

If there are any Google blogs that you think have been omitted, please and let us know.

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posted by Jody @ Sunday, July 08, 2007   7 comments
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