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Google PageRank Update - More Evidence of PR Cap?
Monday, April 30, 2007
As you have probably seen there has been another Google PageRank update. Various sources are reporting that a number of site are seeing a PR drop of one while others are seeing a PR of zero or not noticing any change at all. What is interesting is the discussion of Google PageRank being capped a topic that we first mentioned in January. Depending on the type of site that you have, Google may be capping the PageRank display in the Google Toolbar. The thought of a Google PageRank Cap is interesting.

How does Google determine what the cap should be? Topic specific? Industry specific? Search Volume specific? Is there an external link inventory threshold that Google uses? It would be interesting to hear what Google would have to say about this potential PR cap.

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posted by Jody @ Monday, April 30, 2007   0 comments
Google PageRank: The Definitive Resource
Friday, April 27, 2007
You know there has always been great debate over Google PageRank. Is it valuable? Should we be overly concerned with it? Newbies to the industry might not even understand exactly what Google PageRank is.

Well Danny Sullivan has a great post that answers a lot of these questions. In a piece that is quickly becoming the "definitive resource" on Google PageRank, here's a detailed look of what Google PageRank is. "Nuff said.

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posted by Jody @ Friday, April 27, 2007   0 comments
MSN Windows Live Search Index Update?
Thursday, April 26, 2007
I was just checking some numbers for a couple of client's sites and noticed a huge change on the pages indexed being reported in Windows Live Search. Try a couple of queries using the site: command. I tried a couple for some sites that should have roughly 5-7 million pages indexed. According to Windows Live these sites now have 3.5 billion (yes billion) pages indexed. This is not accurate. Performing the following query in Windows Live site:www.google.com returned 4,841,610,405 results.

Obviously the folks at Microsoft are up to something. Or are they simply not allowing users to check their index page count or backlinks? The fact that something is up may be a good thing. Here's a couple of ideas that Microsoft may be pursuing.
  1. Implementing a new tool similar to Google Webmaster Tools - this would be a good thing
  2. Updating the MSN toolbar - possibly, but we think there is more to it than just a toolbar update
  3. Looking to change the display of the Windows Live/MSN SERPs - this is a possibility since the release of Windows Live bombed a number of months back
  4. Incorporating personalization into the Windows Live/MSN SERPs - can't see this happening as they (Microsoft) just don't have the vision or skills to pull this off ahead of Google or ASK. Microsoft have a terrible search engine, adding personalized search results would surely be too much for them to handle
  5. Just a glitch - this may indeed be the very thing that is happening with the engine as they update their actual index
Not sure what is in store with Windows Live, but considering how Microsoft continues to lose market share in the search world, something happening would be better than nothing.

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posted by Jody @ Thursday, April 26, 2007   2 comments
Yahoo Toolbar Suggestion Board is Released
As marketers one of the most valuable tools that we can use is feedback. Feedback from prospects, feedback from clients, feedback from our staff. Well Yahoo has released a cool little avenue for feedback for its toolbar with their release of the Yahoo Toolbar Suggestion Board. Just how do you make a suggestion? Well all you need to do is follow the following steps:
  1. Click "Make a Suggestion" to see the feedback form.
  2. Fill in the topic and description for you suggestion. The best feedback is specific and clear. Explain your new idea in detail, and tell us where it will fit on the site.
  3. Enter your email address if you want to be notified of Yahoo! employee comments on your suggestion. This is optional.
  4. Click "Submit" when you're finished.

Simple enough isn't it? While Yahoo states that they can't reply to everyone, they do mention that they will review and consider your suggestions. When you submit your suggestion, you can enter your email address to get updates automatically when a Yahoo! employee comments on your feedback. The Yahoo Toolbar Suggestion Board is a great way for Yahoo to obtain feedback on their Yahoo Toolbar. Ask and you shall receive.

Official Announcement by Yahoo

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posted by Jody @ Thursday, April 26, 2007   0 comments
ASK X Leading the Way with User Experience
Wednesday, April 25, 2007
For months now we have been praising ASK X and how they are leading the way in the user experience for online searchers. As far back as December 2006 when ASK released ASK X, we mentioned the fact that ASK is taking the SERP to an entirely different level by offering more options to help define one's search. We questioned whether ASK was factoring in semantic mapping to provide a better result to the user.

I love the user experience on ASK X. Try conducting a search for your favorite band. I happened to do a search for Canadian rock band, Nickelback and was returned the following result:

So not only do I get bio on the band at the top of the results, but I also get their official site. We had previously mentioned ASK X's move towards personalization of search and how the three panels that ASK X provides are very easy to navigate and follow. Using my query for Nickelback, on the left panel I get some additional information that simply adds to my experience:

Narrow (my search) featuring Nickelback lyrics, the option to listen to Nickelback and more. Then there is the Expand feature which presents a number of bands and artists in the same genre. There is also the Related section which includes potential related search terms including the names of the lead singer (Chad Kroeger) and lead guitarist (Ryan Peake).

The middle panel features the main search results for my query. Over on the right you get some cool information including images, event listings (a convenient way to see if Nickelback is on tour in your area), shopping (which takes you to a catalog-like page for Nickelback items including DVDs, books and the like) and a video section (which includes YouTube and Spin Online video clips of the bands videos).

While there is still some room for improvement, I find the user experience on ASK better than on any of the other search engines. I have long said that in my experience, the results returned on ASK tend to be more relevant. If you haven't visited the ASK search engine in a while you may want to check it out. You might like what you see.

ASK Resources
  • Site Features
  • ASK Search Technology
  • ASK City Local Search Offering
  • ASK for Webmasters
  • ASK Blog

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posted by Jody @ Wednesday, April 25, 2007   0 comments
Google Video Conferencing vs. Cisco WebEx
Tuesday, April 24, 2007
Last month we mentioned Cisco's purchase of Web conferencing leader WebEx Communications in a deal rumored to be worth $3.2 billion. Well guess what? It appears that Google has thrown their hat into the Web Conferencing ring. Various reports state that Google, amidst announcing its first quarter earnings that surpassed analyst expectations with $1 billion in profit on revenues of $3.7 billion, quietly noted on its blog that it had acquired video conferencing software maker Marratech.

The "quiet" announcement on the blog may indeed be an indication that Google has set it sights on Cisco's WebEx acquisition. Terms of the acquisition were not disclosed

Related Stories
Google to Offer Video Conferencing

Google Buys Video Conferencing Software

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posted by Jody @ Tuesday, April 24, 2007   1 comments
SEO-Space: Top 7 Search Engine Related Happenings of April 2007

Well as we roll into the second quarter of 2007, SEO-Space is proud to present the Top 7 Search Happenings of April 2007. Last month, Google again topped the list when they announced the release of actual click fraud data. I have a sneaking suspicion that Google will again top our list this month.


Here now are the top 7 Search Happenings of the Month for April 2007.

#7. ASK. com joins the "Big 3" and announces support of “autodiscovery” of Sitemaps. The autodiscovery process allows webmasters to specify the location of their Sitemaps within their robots.txt file, eliminating the need to submit sitemaps to each search engine separately.

#6. ASK.com releases a new social search ranking algorithm code named Edison. Wow ASK has the first two entries on this month's chart, nice job.

#5. Google Webmaster Tools improve to allow more insight into anchor text. This is a great tool that just continues to get better. Great job by Vanessa Fox and the team over at Google Webmaster Tools.

#4. Yahoo Site Explorer comes out of beta and begins accepting mobile feeds.

#3. Google's launch of Web History in the next step towards the personalization of Search. This didn't receive much press but it should have. Google is moving towards personalization of search at a breathtaking pace. Behavioural targeting is part of how Google will move more aggressively towards personalization on more types of searches as they will impact more results.

#2. SES NY - probably the biggest show of the year in the Search Industry took place earlier in the month with Search Engine Strategies in New York.

#1. Google's purchase of ad firm DoubleClick in it's largest to-date acquisition for an estimated 3.1 billion dollars. With the move Google may account for close to 80 percent of the ads served up on the Internet.

There was a lot going on in the world of search this month. This could have easily been a list of the top 37 search happenings of the month, but we had to narrow it down for our monthly staple here on SEO-Space. We will have to wait until next month to see if someone else can dethrone Google at the top of the list.

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posted by Jody @ Tuesday, April 24, 2007   0 comments
Google: The Number One Brand in the World in 2007
Monday, April 23, 2007
Reports released earlier today confirm that search giant Google Inc. is the number one brand in the world. This is a pretty amazing feat as the company is less than 10 years old. Google has a brand value of $66.4 billion.

Rounding out the top 4 are:
  • GE with a brand value of $62 billion
  • Microsoft with a brand value of $55 billion
  • Coke with a brand value of $44 billion
An interesting stat about the top brands this year is that the top 100 brands have a total value of 1.6 trillion dollars. (FYI, a trillion is a 1 followed by 12 zeros). A pretty impressive list I must say. Compiled by global consultancy firm Millward Brown, the Brandz Top 100 identifies the most powerful brands in the world as measured by their dollar value.

The top 10 from the list are as follows:

1. Google--$66.4 billion
2. General Electric--$61.9 billion
3. Microsoft--$55 billion
4. Coca-Cola--$44.1 billion
5. China Mobile--$41.2 billion
6. Marlboro--$39.2 billion
7. Wal-Mart--$36.9 billion
8. Citigroup--$33.7 billion
9. IBM--$33.6 billion
10. Toyota Motor--$33.4 billion

For more on this story visit the following resources:

CNET - News.com
http://www.999today.com/businessandcommerce/news/story/11922.html?rss=1
Google is the Most Powerful Company in the World

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posted by Jody @ Monday, April 23, 2007   0 comments
The Buzz About Google Docs and Spreadsheets and Google Presentations
Sunday, April 22, 2007
Not much press on this for some reason. Well Google’s Eric Schmidt has now confirmed that Google Docs & Spreadsheets get a new module called Presentations. While Schmidt states that these applications are not a competitor to Microsoft Office calling them "casual and sharing and a better fit to how people use the Web..." We'd have to disagree this offering looks like direct competiton to Microsoft Office. Here is some more inforamtion about Google Docs and Spreadsheets:

With Google Docs & Spreadsheets, you can:

* Use Google's online editor to format documents, spell-check and more.
* Upload Word documents, OpenOffice, RTF, HTML or text.
* Download documents to your desktop as Word, PDF and more.
* View your documents' revision history and roll back to any version.

Being that it's online, you can:

* Invite others to share your documents by e-mail address.
* Edit documents online with whomever you choose.
* Publish documents online to the world, or to just who you choose.
* Post your documents to your blog

Here's what you can do with Google documents:

* Upload Word documents, OpenOffice, RTF, HTML or text (or create documents from scratch).
* Use our simple WYSIWYG editor to format your documents, spell-check them, etc.
* Invite others (by e-mail address) to edit or view your documents and spreadsheets.
* Edit documents online with whomever you choose.
* View your documents' and spreadsheets' revision history and roll back to any version.
* Publish documents and spreadsheets online to the world, as Web pages or post documents to your blog.
* Download documents to your desktop as Word, OpenOffice, RTF, PDF, HTML or zip.
* Email your documents out as attachments.

Here's what you can do with spreadsheets:

* Import and export of .xls, .csv, .txt and .ods formatted data (and export functionality for .pdf and html).
* Enjoy intuitive navigation and editing, like any traditional document or spreadsheet.
* Use formatting and formula editing in spreadsheets so you can calculate results and make your data look the way you want it.
* Chat in real time with others who are editing your spreadsheet.
* Embed a spreadsheet, or a piece of a spreadsheet, in your blog or website.

Google Docs Home
Information on Google Docs
Information on Google Spreadsheets
Google's "Official" Announcement on Google Presentations

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posted by Jody @ Sunday, April 22, 2007   0 comments
Google's Launch of Web History... The Next Step Towards Personalization?
Thursday, April 19, 2007
Earlier today Google announced the launch of Web History, a new feature for Google Account users that makes it easy to view and search across the pages you've visited. Web History lets you look back in time, revisit the sites you've browsed, and search over the full text of pages you've seen. As Google puts it, "it's your slice of the web, at your fingertips."

Google Web History allows users to:
  1. View and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories.
  2. Get the search results most relevant to you based on what you've searched for on Google and which sites you've visited.
  3. Follow interesting trends in your web activity. Which sites do you visit frequently? How many searches did you do between 10 a.m. and 2 p.m.?
In order to use Google Web History, you will need a Google account and will need to have the Google toolbar installed. We have all suspected that Google was acquiring user information through the Google Toolbar. We now know what they are doing this information. Google states that "the Toolbar, as part of your browser, helps us associate the pages you visit with your Google Account". Making it easier to view and search across the pages we've visited sounds like a key factor in the next step in the personalization of search. This is pretty exciting as this should mean relevant results based on our search patterns. To read the official announcement on the launch of Google Web History from Google, visit the official Google blog. Gord Hotchkiss has also posted about Google Web History on his Out of My Gord blog.

To sign up for Web History, visit http://www.google.com/history.

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posted by Jody @ Thursday, April 19, 2007   0 comments
MySpace News is Launched - All Systems Go
As we reported a few weeks back, MySpace has released MySpace News. Similar to Google News, MySpace News will pull news items from a number of trusted sources via their RSS feeds. The news items will then be organized into 25 main categories and 300 sub-categories including sports, politics, style, and technology. The order of the news items will be determined by user voting, taking into account the freshness of the news. The news stories will consist of a headline, one paragraph and a link to the full piece on the news site or blog where it originated.

Not sure how well MySpace News will do as the demographic of MySpace users who vote on the stories may have their own agendas for voting as they do. A lot of the news content will be entertainment related possibly forcing the "true news" stories further down in the results. It will be interesting to see how relevancy comes into play with the voting of the news stories.

Official MySpaceNews Page
MySpace

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posted by Jody @ Thursday, April 19, 2007   1 comments
Hitwise Acquired by Experian for $240 Million
Various sources are reporting that marketing intelligence firm Hitwise has been acquired by Experian for $240 million. This was a cash deal. This is a pretty sweet deal for the Hitwise team that began in 1998. According to the Hitwise website, the Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 900,000 websites in 160+ industries.

Experian is a global leader in providing analytical and information services to organizations and consumers to help manage the risk and reward of commercial and financial decisions. Experian employs more than 12,500 people in over 30 countries with over $3.1 billion in annual sales.

Here is the official press release of the acquisition of Hitwise. One of the interesting statements made in the release was that "
Hitwise strengthens Experian’s position in market research by bringing new, unique data to Experian on how consumers behave online". This is something near and dear to my heart as here at Enquiro we have focused our research on online behaviour for a number of years now.

The acquisition is expected to close in May 2007.

Experian Official Site
Hitwise Official Site

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posted by Jody @ Thursday, April 19, 2007   0 comments
Google to Index Subscription Based Content in 2007 - What's the Latest?
Tuesday, April 17, 2007
A few weeks back I read a post from Google Engineer Adam Lasnik that included a statement that Google is working on something to allow crawling of pages that require a login. Part of the post stated, "...balancing many Webmasters' interest in requiring community membership or signin to content-rich pages while still showing content in Google's search results..." Lasnik went on to mention that we should stay tuned as Google will be making an announcement on the Webmaster Central blog.

The thing is Google has been working on this for a while. For the past year Google has been contacting owners of content rich sites that have an abundance of content that is subscription based. Is this the same project as mentioned in 2005 re: Google indexing premium content? Or is this simply an attempt by Google to index all of the content available and provide the most relevant results? If it's the later, lets consider the following example. Let's say you performed a query in Google and the listing in position #4 was a page that was a page of "subscription based content". When the user clicks through on this listing they would be prompted for a login. If they did not have a login, they would have to signup for one. If there was a substantial cost associated to subscribe to the content, why would a user do so when there is a a number of other SERP listings with content that is not behind a login? Relevancy is one thing, but paying to view a subscription based content SERP listing is another. To me, it just prevents me as a user from finding the information that I am searching for. I will say this though, relevancy is what Google is striving for.

The idea of being able to index and rank subscription based content is a step in the right direction. The idea of personalized search and movement away from a universal search engine results page is another big step towards an improvent in relevancy of the results returned. It will be interesting to see when and exactly how Google will index subscription based content.

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posted by Jody @ Tuesday, April 17, 2007   0 comments
Edison - ASK.com a New Social Search Ranking Algorithm, Code Named Edison
Sunday, April 15, 2007
Bill Slawaski over at SEO By the Sea has a great post on "Edison" the new Social Search Ranking Algorithm from ASK.com. The new algorithm will combine Teoma and Direct Hit technologies both of which have been dubbed "the original social search engines". According to Bill, Ask.com has had three different patent applications published in the last three weeks.

Apostolos Gerasoulis, co-founder of Teoma Technologies discussed and confirmed the existence of Edison with Jim Lanzone, the CEO of Ask.com last week at SES NY.

Related Stories

Goodbye Teoma Algorithm, Hello Edison, Says Ask.com
Ask.com To Launch New Search Algorithm Code Named Edison
Ask.com Patent Application Discusses Responding to User Queries
Ask.com Confirms Edison Algorithm

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posted by Jody @ Sunday, April 15, 2007   0 comments
Ooh Look at Me, I'm Google and I Just Bought DoubleClick for 3.1 Billion
In case you've been under a rock and missed it Google has purchased ad firm DoubleClick in it's largest to-date acquisition for 3.1 billion dollars. According to Google CEO, Eric Schmidt the deal means that "Users will benefit from more targeted ads." According to reports, Google succeeded in landing the ad company as a result of a heated bidding war between Google, Microsoft, Yahoo and AOL. When asked, a Microsoft spokesperson said the company had no comment on those reports.

CNET news.com reports that when "asked whether Google would make information from search results available to display advertisers for targeting purposes using DoubleClick's system, Google co-founder Sergey Brin said it was unlikely. "Overall, we care very much about end-user privacy and that's really going to take the No. 1 priority when we contemplate new products," he said."

This is really a double win for Google. Not only do they acquire the highly sought after Double Click ad firm, but they also prevent Microsoft and Yahoo from the possible acquisition. From a business point of view, it is a brilliant move by Google as once the deal goes through, Google may account for close to 80 percent of the ads served up on the Internet. The also rans on the bidding war are so concerned that they are asking regulators to take a closer look at Google's proposed purchase of DoubleClick.

DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments.

Google's Eric Schmidt has served as Google's Chief Executive Officer since July 2001.

Google continues to bolster its roster on avenues for delivering online advertising.

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posted by Jody @ Sunday, April 15, 2007   0 comments
Top 10 "Hot" Topics from SES NY as SES NY 2007 Wraps Up
Friday, April 13, 2007
Search Engine Strategies New York 2007 will be wrapping up today. Judging by all of the coverage it has received it was another great success. Here at SEO-Space we have been following the conference closely. As a result, we have compiled our Top Ten List of the Top 10 Hottest Topics from SES NY 2007.

#10. During his keynote, Steve Berkowitz being asked if Windows Live (MSN) will partner with Yahoo or ASK, with
Steve's response being:
My goal is to concentrate on organic search. Searchers are using the products, they just don’t use them enough. We want to increase engagement. We want them to use not just Mail or Messenger but all of Microsoft’s properties together. We want to touch consumers in different ways and crack open the vault of stuff Microsoft creates. We’re going to build an amazing business, just by getting our stuff together. I feel so liberated about getting into all these different areas. You’ve got all these people building these great products and now it’s about connecting them.
Didn't really answer the question did he?

#9. During the Putting Search Into The Marketing Mix session, Curtis Dueck defined Search Information Marketing as using search data and intelligence to improve marketing. It entails using user’s own words to get a better understanding of who they are, what they’re looking for, and what’s important to them. Search Frequency Research is, simply put, entering search terms into the search engines.

#8. Vanessa Fox Discusses Webmaster Tools and the issues of moving websites.

#7. Web Analytics & Measuring Success Session illustrating the importance of having analytics that have the ability to track paid vs organic, have an interface that is easy to use, have detailed robot analysts and have the ability to aggregate traffic.

#6. Lee Odden interviews Mona Elesseily from Page Zero where she talks about the pros and cons of Yahoo Panama.

#5. Steve Berkowitz admits to Microsoft's marketing missed opportunities.

#4. The strong focus on social search with a number of sessions on this topic including Social Search Overview, SMO: Social Media Optimization and a dedicated Social Search Track.

#3. SEMPO President Dana Todd discusses how top level executives throughout the business world are starting to get the concepts behind search marketing.

#2. Danny Sullivan talks search at Search Engine Strategies New York.

#1. Enquiro CEO & President, Gord Hotchkiss unveiled findings yesterday from the latest Enquiro survey conducted with B2B purchasers.

Kudos to Lisa Barone over at Bruce Clay Marketing for her fantastic posts on the sessions at SES NY.


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posted by Jody @ Friday, April 13, 2007   3 comments
Thinking of Transitioning Your Website? Google's Vanessa Fox has some thoughts on Moving Websites
Thursday, April 12, 2007
Quite often I have clients who look to change their websites and indulge in the art of a site redesign. One of the first things that they ask is "Will this affect my search engine rankings?" The answer to this question is an emphatic yes. Anytime you perform a drastic change such as a site redesign you run the risk of jeopardizing existing organic rankings. The trick is to plan, prepare and try to minimize the risk.

Google's Vanessa Fox addressed how to handle transitioning a website recently in an interview with Rand Fishkin at SES NY. In the interview, the following question was posed:

When a webmaster moves an entire site, what's the best way to handle the dip in the search engine rankings while that transition is made?

Fox stressed that it was a bad idea to simultaneously move a website to a new domain and redesign the whole thing. Instead, she says, take the pages from your old site and put them on your new site exactly as they are. Redirect the pages one at a time, carefully mapping on a one-to-one basis.

"What I see people do a lot when they do this move," she said, "is that they restructure the content of their pages instead of having this one-to-one mapping."

It's easier for the folks at Google and the robots working for them to know that this is the same site as before, just in a different place.

But it's also easier for the Webmaster if he or she approaches moving by doing it one thing at a time. When the inevitable dip in ranking comes, the one-thing-at-a-time approach makes it easier to pinpoint what's causing it.

The video interview is quite good considering that it is about 25 minutes long. If you have a moment check it out.

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posted by Jody @ Thursday, April 12, 2007   0 comments
Browser Wars Spring 2007 - Firefox vs. Internet Explorer

According to W3 Schools, Internet Explorer 6 is still the most common browser, XP is now the most dominating operating system, and most users are using a display with 1024x768 pixels or more. So what does this mean for users of Fire Fox? Well looking at the most recent browser stats we see that Fire Fox continues to gain market share ever so slightly.

Browser Statistics Month by Month

2007 IE7 IE6 IE5 Fx Moz S O
February 16.4% 39.8% 2.5% 31.2% 1.4% 1.7% 1.5%
January 13.3% 42.3% 3.0% 31.0% 1.5% 1.7% 1.5%








2006 IE7 IE6 IE5 Fx Moz N7/8 O
December 10.7% 45.3% 3.4% 30.3% 2.6% 0.2% 1.5%
November 7.1% 49.9% 3.6% 29.9% 2.5% 0.2% 1.5%
October 3.1% 54.5% 3.8% 28.8% 2.4% 0.3% 1.4%
September 2.5% 55.6% 4.0% 27.3% 2.3% 0.4% 1.6%
August 2.0% 56.2% 4.1% 27.1% 2.3% 0.3% 1.6%
July 1.9% 56.3% 4.2% 25.5% 2.3% 0.4% 1.4%
June 1.6% 58.2% 4.3% 24.9% 2.2% 0.3% 1.4%
May 1.1% 57.4% 4.5% 25.7% 2.3% 0.3% 1.5%
April 0.7% 58.0% 5.0% 25.2% 2.5% 0.4% 1.5%
March 0.6% 58.8% 5.3% 24.5% 2.4% 0.5% 1.5%
February 0.5% 59.5% 5.7% 25.1% 2.9% 0.4% 1.5%
January 0.2% 60.3% 5.5% 25.0% 3.1% 0.5% 1.6%








2005 IE6 IE5 Fx Moz N7 O8 O7
December 61.5% 6.5% 24.0% 2.7% 0.4% 1.3% 0.2%
November 62.7% 6.2% 23.6% 2.8% 0.4% 1.3% 0.2%
October 67.5% 6.0% 19.6% 2.6% 0.4% 1.2% 0.2%
September 69.8% 5.7% 18.0% 2.5% 0.4% 1.0% 0.2%
August 68.4% 6.3% 18.9% 2.4% 0.4% 0.8% 0.3%
July 67.9% 5.9% 19.8% 2.6% 0.5% 0.8% 0.4%
June 65.0% 6.8% 20.7% 2.9% 0.6% 0.7% 0.5%
May 64.8% 6.8% 21.0% 3.1% 0.7% 0.7% 0.6%
April 63.5% 7.9% 20.9% 3.1% 0.9% 0.4% 1.0%
March 63.6% 8.9% 18.9% 3.3% 1.0% 0.3% 1.6%
February 63.9% 9.5% 17.9% 3.3% 1.0%
1.7%
January 64.8% 9.7% 16.6% 3.4% 1.1%
1.9%








2004 IE6 IE5 Moz N3 N7 N4 O7
December 65.5% 9.9% 17.0% 0.2% 1.2% 0.2% 1.8%
November 66.0% 10.2% 16.5% 0.2% 1.2% 0.3% 1.6%
October 67.3% 10.8% 14.7% 0.3% 1.3% 0.3% 1.6%
September 67.8% 11.2% 13.7% 0.3% 1.4% 0.3% 1.7%
August 67.0% 13.0% 12.7% 0.4% 1.4% 0.4% 1.6%
July 67.2% 13.2% 12.6% 0.4% 1.4% 0.4% 1.6%
June 67.6% 13.2% 12.2% 0.5% 1.4% 0.4% 1.6%
May 68.1% 13.8% 9.5% 0.6% 1.4% 0.4% 1.6%
April 68.2% 14.0% 8.5% 0.8% 1.4% 0.6% 1.4%
March 68.2% 14.6% 7.9% 0.8% 1.4% 0.6% 1.4%
February 68.3% 15.2% 7.3% 0.6% 1.5% 0.4% 1.5%
January 68.9% 15.8% 5.5% 0.4% 1.5% 0.5% 1.5%








2003 IE6 IE5 Moz N3 N7 N4 O7
November 71.2% 13.7% 7.2% 0.5% 1.6% 0.5% 1.9%
September 69.7% 16.9% 6.2% 0.6% 1.5% 0.6% 1.8%
July 66.9% 20.3% 5.7% 0.6% 1.5% 0.6% 1.7%
May 65.0% 22.7% 4.6% 1.0% 1.4% 0.9% 1.4%
March 63.4% 24.6% 4.2% 0.9% 1.4% 1.1% 1.2%
January 55.3% 29.3% 4.0% 1.2% 1.1% 1.7%








2002 IE6 IE5 AOL N3 N5 N4 IE4
November 53.5% 29.9% 5.2% 1.1% 4.9% 2.0%
September 49.1% 34.4% 4.5% 1.3% 4.5% 2.2%
July 44.4% 40.1% 3.5% 1.2% 3.5% 2.6% 0.5%
May 40.7% 46.0% 2.8% 1.2% 2.7% 3.4% 0.7%
March 36.7% 49.4% 3.0% 1.2% 2.4% 4.1% 0.7%
January 30.1% 55.7% 2.8% 1.3% 2.2% 4.4% 1.0%


IE Internet Explorer
Fx Firefox (identified as Mozilla before 2005)
Moz The Mozilla Suite (Safari, Konqueror, Gecko, Netscape)
S Safari (identified as Mozilla before 2007)
O Opera
N Netscape (identified as Mozilla after 2006)
AOL America Online (based on both Internet Explorer and Mozilla)

Browsers that count for less than 0.5% are not listed.

Display Resolution

The current trend is that more and more computers are using a screen size of 1024x768 pixels or more:

2007 Higher 1024x768 800x600 640x480 Unknown
January 26% 54% 14% 0% 6%






2006




July 19% 58% 17% 0% 6%
January 17% 57% 20% 0% 6%






2005




July 14% 55% 25% 0% 6%
January 12% 53% 30% 0% 5%






2004




July 10% 50% 35% 1% 4%
January 10% 47% 37% 1% 5%






2003




July 8% 43% 44% 2% 5%
January 6% 40% 47% 2% 5%






2002




October 6% 38% 49% 2% 5%

For more information on browser and Web stats please visit www.w3schools.com.

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posted by Jody @ Thursday, April 12, 2007   0 comments
SES NY 2007 - Hot Topics Emerge at Search Engine Strategies Conference in New York
Tuesday, April 10, 2007
Well the premier conference of the search engine world is underway in New York City. Search Engine Strategies (SES) NY began yesterday with the industry's who's who in attendance. Early reports show that there are some new emerging focus that will benefit online marketers including B2B marketers and marketers of big business. Some of the sessions of interest include:

Organic SEO with Big Companies

This session featured a number of great presenters including Mr. Bill Hunt who is the leader in assisting companies in the use Search Engine Marketing to reach customers in global markets. The rest of the panel included:

Moderator:
  • Jeffrey K. Rohrs, President, Optiem, LLC
Speakers:
  • Bill Hunt, CEO, Global Strategies International
  • Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
Q&A Speakers:
  • Brendan Hart, Director of Customer Acquisition, National Geographic
  • Tanya Vaughan, Global SEO Program Manager, Hewlett-Packard Company
Mr. Hunt emphasized the importance of integrating all of your company’s team – web, IT, tech, marketing, etc – when working to optimize and position your site in the online space. Bill mentioned that in a large companies, segmenting the programs tends to work best. This means working with Brand level programs, group level programs and Corporate Level programs within the different departments will help create a more holistic approach to SEO. He also mentioned optimizing RSS feeds as a great way of distributing your content.

In the Q & A session, the panel was asked about IT resistance to SEO. Tanya Vaughan explained how it can take time and effort to understand the resistance of the IT department and it takes tenacity to ensure that the IT dept understand the reasons why SEO is important and that the SEO dept needs to understand this and often needs to educate other areas and departments of the company.

It was a great session to start off SES NYC.

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posted by Jody @ Tuesday, April 10, 2007   0 comments
State of the Blogosphere as of April 2007
Sunday, April 08, 2007
The other day, David Sifry released Technorati's latest "State of the Blogosphere" report. There were some interesting findings that you may find interesting. Did you know that:
  • Technorati is now tracking more than 70 million blogs
  • new blogs are coming online at the rate of 120,000 per day
  • spam blogs are coming online at a rate of 11,000 per day
  • February 2007 was the strongest month of blog growth since last fall, seeing the launch of more than 113,000 blogs per day
  • we are seeing a slowing in growth in the rate of posts created per day
  • Japanese is the #1 blogging language at 37%
  • English was second at 33%
  • 35% of all February 2007 posts used tags
  • 2.5 million blogs posted at least one tagged post in February

For the entire post,visit http://www.sifry.com.

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posted by Jody @ Sunday, April 08, 2007   0 comments
Social Media Marketing as Part of B2B Online Marketing Campaigns
Wednesday, April 04, 2007
We have seen a paradigm shift in a lot of content that is produced on the Web. User generated media has become commonplace through avenues such as MySpace, YouTube and Wikipedia. Social media marketing is the rage today, but will it be here tomorrow? The blogosphere has provided an environment where online communities to flourish and grow immensely in a relatively short span of time. Online communities have taken on lives of their own, often playing integral roles in vendor-to-consumer relations but what impact does social media have on B2B transactions?

How can B2B advertisers tap into social media concepts and this shift in media consumption? To begin to answer this question, we should evaluate the components that make up social media marketing. B2B marketers need to:

Understand the difference between online communities, communities of interest and what is referred to as communities of practice and communities of purpose.

Explore how this difference is important to B2B marketers. B2B companies need to facilitate relationships between their audiences.

Components of Social Media Marketing

Online Communities – An online community is an environment consisting of a group of people with a common interest where the users can share their knowledge and experience in a manner that will benefit the community as a whole. Examples of online communities include MySpace, LinkedIn, and eBay. Online communities are a key component of social media as they provide the audience and process (system) for users to create and share their content.

Communities of Interest - Wikipedia defines community of interest as a community of people who share a common interest or passion, such as music lovers on MP3.com. Participation in a community of interest can be compelling, entertaining and create a ‘sticky’ community where people return frequently and remain for extended periods. Communities of interest are based on the personal and social aspects of the community members.

Community of Practice - A community of practice is an online community that is based on professional interests and is created in the course of members performing their jobs of its members. An example of communities of practice would be MyBloglog or LinkedIn.

Community of Purpose – A community of purpose is a community of people who are going through the same process or are trying to achieve a similar objective. Such communities serve a functional purpose, smoothing the path of the member for a limited period surrounding a given activity. Examples include, buying a car on autobytel.com, or individual investors on fool.com. Members of the community assist each other by sharing experiences, suggesting strategies and exchanging information on the process in hand.

While there are some similarities between communities of interest and communities of practice in that users of both create the content and determine how and when it will be consumed. Marketers must participate in a way that is welcomed by users. Marketers need to be aware of the differences between the community types.
For the purpose of illustration, we will explore the difference between communities of interest and communities of practice. Communities of purpose often relate to the research phase of the consumer’s buying cycle and tend to be more for B2C than B2B.

Difference between Communities of Interest vs. Communities of Practice

The most significant differences between these two communities is that communities of practice focus on professional topics, are generally more structured, and may have a higher degree of moderation and security. They are a “safer” bet for B2B advertisers. Communities of practice produce content that is more professional. This is often easy to match with the desires of B2B marketers.

For the B2B advertiser, the professional nature of communities of practice allows them to deliver advertising inventory that is equal or similar in value to any other form of online media. Email marketing content, text ads and marketing of white papers that run on editorial sites can also be run in these communities of practice with similar success. Communities of practice offer a unique opportunity to optimize advertising, since topics of interaction within the community often cover products and solutions that marketers wish to promote. It can be a win-win for the entire community.

In the end what does it mean for B2B Marketers?

Social media allows marketers to experiment with creative campaigns with focus on optimizing the unique benefits online communities present, such as targeting and user involvement. The trick for B2B marketers who look to set up a presence in online communities is that for the campaigns to be a success, you will need to integrate ads and brands into the community experience in a way that users respond to and interact with in a positive manner as opposed to cumbersome traditional “place your ad here” approach.

If planned and implemented correctly, social media marketing as part on your total online marketing campaign can be a great way for attracting qualified leads for your products, services and solutions. Online communities offer businesses the opportunity to build a deeper relationship with their customers and prospects by facilitating interaction and feedback. The consumer is in command; so why not build a relationship with them on their terms?

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posted by Jody @ Wednesday, April 04, 2007   1 comments
Yahoo Reports Another Search Update
Tuesday, April 03, 2007
Yahoo reported earlier today that you may notice some changes in the search results as they are currently performing a search update. I haven't noticed anything major as of yet.

Speaking of Yahoo, it looks like they will have a strong presence at SES New York next week.

Last week Yahoo also announced that they are moving their Yahoo Slurp crawler from inktomisearch.com to crawl.yahoo.net. Yahoo goes on to state that "if you do any reverse DNS checks for the crawler identity or have any network access rules to allow inktomisearch.com, please also update them to allow for crawl.yahoo.net. The crawlers will be switched over in phases starting immediately. You'll see an increasing number of Yahoo! Slurp visits from crawl.yahoo.net and fewer and fewer from inktomisearch.com during the transition, which will take a few weeks. "

Yahoo continues to roll along.

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posted by Jody @ Tuesday, April 03, 2007   0 comments
Social Media Marketing - Coming to the Online World Near You

Wow, you sure miss a lot when you take four days off from blogging (I was moving into my new home.) Over the past four days and more specifically over the past few months I have been looking more into social media marketing. (I will have more on this in upcoming weeks...)

As I started my week (on a Tuesday as opposed to Monday) I come across a great post on Search Engine Land dubbed "The Four Returns of Social Media Marketing". The four returns being:

  1. Links
  2. Mindshare / Branding
  3. Sales (The bottom line for many marketing campaigns)
  4. Consumer Interaction

It's a great article on what you you can expect from a successful social media marketing campaign. For the complete post check out Search Engine Land.

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posted by Jody @ Tuesday, April 03, 2007   0 comments
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