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Here's a another post of interest. Sharad Verma of Yahoo! Search gave a quick review of this year's WebmasterWorld conference in Las Vegas. Of particular note was mention of Enquiro's own Gord Hotchkiss and his debate with Greg Boser on the meaning and significance of universal search, particularly with regard to which experience is better.
There was mention of one of the key sessions on SEO and the Big Search. There was some interesting points made by Melanie Mitchell from AOL where she stated:
You can't ignore search.
You need people from the top to support you (they have to listen to you).
If there's no accountability, there's no success.
Be transparent with the data.
You have to be willing to do what it takes. It's tough but it pays off. Those who do so become hereoes and so will you.
There was a lot of discussion on social media and how it is impacting and changing our culture, and impacting the way in which SEO can and should be done. As social media continues to evolve and penetrate the search and marketing industry, I anticipate that optimizing for it will be an increasingly critically component of the SEO mix.
Pubcon continues to be one of the best conferences in the industry.
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