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Yahoo's Top Trends in Search 2007
Monday, December 03, 2007
I love these things.... Yahoo has released their report on the top trends in search for 2007. The data is based on billions of searches conducted via Yahoo Search and cover everything from environmental issues, political searches, economic concerns, celebrity searches (yawn) and technological innovations. To come up with the Top Trends of 2007, Yahoo analyzed search queries based on a number of factors, including absolute volume and growth versus previous periods, to see which themes and trends bubble to the surface. In essence these were the buzzwords being search for in Yahoo in 2007.

The Top 10 News Stories of 2007
  1. Saddam Hussein
  2. Iran
  3. Iraq
  4. President George W. Bush
  5. Oil and Gas Prices
  6. Barack Obama
  7. Hillary Rodham Clinton
  8. San Diego Fires
  9. Afghanistan
  10. Virginia Tech
Top Technology Searches for 2007
  1. YouTube
  2. Wikipedia
  3. Facebook
  4. iTunes
  5. iPod
  6. iPhone
  7. Nintendo Wii
  8. XBox
  9. Sony PlayStation 3
  10. Guitar Hero
I would have thought that iPhone, Facebook and Guitar Hero would have all been a little higher. Still, cool category none-the-less.

Top Environmental Searches for 2007

  1. RecyclingGlobal Warming
  2. Freecycle
  3. Earth
  4. Pollution
  5. Al Gore
  6. Environmental Protection Agency
  7. Live Earth
  8. Hybrid Cars
  9. Solar Energy
Of course you have your consumer categories.... can we say reputation management?

Top 10 Consumer Call-Backs
  1. Pet Food Recall
  2. Fisher Price
  3. Thomas the Tank Engine
  4. Dog Food Recall
  5. Menu Foods
  6. E. coli
  7. Food Poisoning
  8. Toy Recall
  9. Peanut Butter Recall
  10. Topps
and we have one of my favorite categories, sports...

Top 10 Sporting News Searches 2007
  1. NASCAR
  2. Maria Sharapova
  3. Boston Red Sox
  4. David Beckham
  5. Serena Williams
  6. Chicago Bears
  7. Christiano Ronaldo
  8. Super Bowl
  9. Ronaldinho
  10. Ashley Force
What no Saskatchewan Roughriders? It's a very cool list regardless. Check out all of the categories on Yahoo's 2007 Top Trends in Search.

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posted by Jody @ Monday, December 03, 2007  
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