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Top Search Stories 2007 Part One
Monday, December 17, 2007
Last year we featured a two part series on the top search stories of 2006. The search engine market is a busy one with the one constant being change. The fact is the major players in the search engines continue to focus on innovation towards a better product and improved user experience. With that we thought we would countdown some of the top search engine related stories of 2007.

Top 30 Search Stories of 2007 - Part One

#30. The Open Directory Project arises back from the dead as DMOZ begins accepting directory submissions again.

#29. Wikipedia targets SEO spammers and implements no follow on outbound links

#28. ASK.com releases a new social search ranking algorithm code named Edison.

#27. Google's launch of Web History in the next step towards the personalization of Search. This didn't receive much press but it should have. Google is moving towards personalization of search quicker than most. Behavioural targeting is part of how Google will move more aggressively towards personalization on more types of searches as they will impact more results.

#26. ASK. com joins the "Big 3" and announces support of “autodiscovery” of Sitemaps. The autodiscovery process allows webmasters to specify the location of their Sitemaps within their robots.txt file, eliminating the need to submit sitemaps to each search engine separately.

#25. Microsoft / Yahoo Merger Rumors - one week they are going to form a partnership, another week Microsoft is going to purchase Yahoo, the next week there was never any deal in place.

#24. Citysearch is relaunched with updated look and new features. The updated version of Citysearch now offers recommendations or personalized suggestions based on past search behavior.

#23. Google confirming Acquisition of Feedburner – FeedBurner, a Chicago-based company, provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web. More on Google acquiring Feedburner.

#22. Google Releases Actual Click Fraud Data - For the first time, Google has released some hard numbers regarding click fraud. Are they what you expected?

#21. ASK release details about ASK Eraser - ASK Eraser is a new product that will allow users to control their search history. ASK Eraser will in fact allow the user to erase their search history if they so choose. SEO-Space was one of the first sources to break the story.

#20. The inaugural Search Marketing Expo is held in Seattle, WA. – this is Danny Sullivan and his team’s new search marketing conference as he steps away from Incisive’s Search Engine Strategies shows that have dominated the industry over the past few years. The SMX show was considered a success and looks to improve as they progress. For a wrap of the event visit Search Engine Land.

#19. Facebook announces the launch of Facebook Ads - According to Facebook founder and CEO Mark Zuckerberg, Facebook Ads are essentially an ad platform for businesses to connect with users and target advertising to the exact audiences they want.

#18. Microsoft Searchification - In an effort to improve their search product, Microsoft conducting their first ever Searchification Day to discuss their latest search endeavors. A direct result was the release of Live Search Webmaster Center and the Webmaster Center Blog.

#17. SES San Jose 2007 - Search Engine Strategies 2007 San Jose featured the best of the industry discussing the latest tactics and strategies for succeeding in search. Search Engine Rountable had the most extensive coverage of the sessions.

#16. Google Dominates Worldwide Search Engine Usage - How long will we continue to hear this? According to comScore data, Google continues to dominate as the search engine of choice for users around the globe. Yet Baidu is the number one engine in China. Rest assured Google will remain the global leader in search for some time.

We will post the second half of the results later this week.


posted by Jody @ Monday, December 17, 2007  
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