TechCrunch is reporting that Microsoft has reported purchased Multimap for $50 million. Multimap is a Global mapping service including street maps of Europe, North America and Australia. According to TechCrunch:
Mapping is a key app for any Web 2.0 player, and will become even more important as applications move to mobile devices. Today Microsoft strengthened its hand in the mapping game by buying UK-based Multimap, which is the second-most popular Web-based mapping service in the UK (between Google Maps and Google Earth). The Times of London reports that Microsoft paid $50 million for the tech company, half of which went to founder Sean Phelan.
Multimap is one of the world’s leading providers of online mapping and location-based services. Our company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more businesses and consumers than any other supplier in Europe.
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