I came across this post and thought that it was interesting. On the particular query mentioned in the post Google included a video on the right rail similar to what ASK does with their dynamic results pages. It is somewhat interesting that Google is testing this out. Are they simply looking to spruce up their results page? Or are they looking to drive eyeballs to the right rail in hope of generating more clicks on the sponsored ads that appear on the right side of a Google search results page?
Is Google simply trying to move Onebox results to the right side of their SERP? Well according to this post, that may just be the case. Many of the engines often experiment with the design of their results page. Yahoo has been known test new look versions of their homepage and search results as well. In this case I would say that Google is doing the same. This is just a random test. Too bad, because I think that Google should improve their search results page.
Labels: Google testing new SERP