As I write this, we are completing an exclusive webinar on Search 2010. The webinar featured an extremely respected group of individuals who are experts on usability and search. From Gord Hotchkiss of Enquiro to Marissa Mayer from Google to Daniel Read of ASK.com and usability guru Jakob Nielsen, the event was sure to be a good one.
This webinar, Search: 2010 is the follow up to a white paper Enquiro released this past summer. This is where we talked to the people who have literally defined the search experience as we know it:
Marissa Mayer - VP, Search Products and User Experience, Google
Larry Cornett - VP, Search Experience, Yahoo
Justin Osmer - Senior Product Manager, Live Search, Microsoft
Daniel Read – Senior VP of Site Product Management and User Experience, ASK
Michael Ferguson (unable to participate in Webinar) - Senior User Experience Analyst, Ask
We also talked to some of the best known industry observers to get their thoughts
Jakob Nielsen - User Advocate and Principal of Nielsen Norman Group
Chris Sherman - Executive Editor, Search Engine Land
Greg Sterling - Founding Principal, Sterling Market Intelligence.
Danny Sullivan (unable to participate in Webinar) - Chief Content Officer, Search Engine Land
There was a lot of discussion on blended search with Daniel Read from ASK.com suggesting that you can expect to see more experimentation in this area. ASK in my opinion has the greatest Search Engine Results Page out there.Larry Cornett from Yahoo mentioned that they will be working on understanding user intent and that along with contextual relevance is where search is heading. Jakob Nielsen went on to suggest that you can expect to see mobile search become even bigger in the next year and upcoming months. Chris Sherman also echoed the sentiment that the engines will work to gain a better understanding of user intent as they try to serve up the best search results possible.
Greg Sterling mentioned that we can expect to see more personalization and more rich content within the search results.
In terms of the look of the search landscape, we all know that ASK.com has been the most aggressive, while Google has been the least aggressive. This may be due to the fact that ASK is still trying to gain market share in the search space which is currently dominated by Google (GOOG).
Marissa did mention that Google is working on what she called "snippets" to their SERP. Marissa also made a great comment when she mentioned that she has not seen any real innovation in matching user's keywords to user intent as she stated that "... user intent is far more elusive...".
It was a great panel. To download the full webinar visit:
Download the original study at:
Labels: future of search, Search 2010 webinar