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Cyber-Week Results in Over $4 Billion in Online Sales
Sunday, December 02, 2007
Forget Cyber-Monday, let's talk about Cyber-Week. According to data from comScore, online sales during last week (which started on Cyber-Monday) resulted in more than $4 billion in online sales. According to the report, the heaviest online spending day of the season thus far was Cyber Monday (November 26) with $733 million in sales, marginally higher than sales on Thursday, November 29th.

Note: The term Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season in the United States.

2007 Holiday Season To Date vs. Corresponding Days* in 2006

Non-Travel (Retail) Spending

Excludes Auctions and Large Corporate Purchases

Total U.S. – Home/Work/University Locations

Source: comScore, Inc.


Billions ($)

Holiday Season to Date

2006

2007

Pct Change

November 1 – 30

$11.41

$13.43

18%

Week Ending November 30

$3.43

$4.06

18%

Thanksgiving Day (November 22)

$0.21

$0.27

29%

“Black Friday” (November 23)

$0.43

$0.53

22%

“Cyber Monday” (November 26)

$0.61

$0.73

21%


The full report is available at comScore.

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posted by Jody @ Sunday, December 02, 2007  
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