• Kickoff Keynote Address by Craig Newmark
• Social Marketing 101 - The Playing Field
  

  This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.
  
  Moderator: Joe Laratro
  Speakers:
  Rand Fishkin, CEO, SEOMoz
  Neil Patel, CTO, Advantage Consulting Services, Inc.
  Michael Gray, President, Atlas Web Service
  Cameron Olthuis, CEO, Factive Media

• PPC Marketing 101
  

  A bottom up look at pay-per-click advertising on today's major platforms. This is a mid-intro to medium skill level session.
  
  Moderator: Christine Churchill
  Speakers:
  Christine Churchill, President, KeyRelevance
  TJ Kelly, , Looksmart
  Mona Elesseily, Director of Marketing Strategy, Page Zero Media
  Andrew Beckman, President, SearchAdNetwork

• Reputation Monitoring and Management
  

  If you are not talking with your customer base your customer base will be talking about you. This session will look at ways to monitor, manage, and influence your reputation within the blogosphere and press.
  
  Moderator: Todd Friesen
  Speakers:
  Geoff Livingston, CEO, Author of "Now is Gone", Livingston Communications
  Cameron Olthuis, CEO, Factive Media
  Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
  Ted Murphy, Founder / CEO, IZEA

• Universal and Personal Search - This Changes Everything
  

  The 10 little blue link SERP ain't what she used to be. Today's SERP is more complex than ever. This session will examine today's SERP with it's images, media, stock quotes, weather, and other entities. How does this radically change SEO?
  
  Moderator: Jake Baillie
  Speakers:
  Gordon Hotchkiss, President, Enquiro Search Solutions
  Bill Slawski, Director of Internet Marketing, KeyRelevance
  Greg Boser, President, WebGuerrilla LLC

• Link Baiting - 96 Different Strategies
  

  Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.
  
  Moderator: Jake Baillie
  Speakers:
  Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
  Andy Hagans, Strategiest, Text-Link-Ads
  Bill Hartzer, Search Engine Optimization Manager, Marketnet, Inc.

• Analytics, Tracking Performance - Beyond the Page View
  

  From simple page view measuring to conversion tracking, this session will look at the process to see what your site is really producing and how. This session features two top-notch vendors and two top-notch consultants, which should make for an intriguing mix.
  
  Moderator: Joe Laratro
  Speakers:
  Steve O'Brien, Vice President, Internet Solutions Marketing, Unica Corporation
  John Marshall, CTO, Founder, Market Motive
  Scott Orth, Director of Internet Marketing Strategies, GTS Services

• SEO Design and Organic Site Structure
  

  Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website.
  
  Moderator: Todd Friesen
  Speakers:
  Mark Jackson, President / CEO, VIZION Interactive, Inc.
  Lyndsay Walker, Web Analytics Coordinator / SEO Specialist, WestJet / Lyndseo
  Paul Bruemmer, Director Search Marketing, Red Door Interactive
  Alan K'necht, Founder & President, K'nechtology Inc.

• Special Event - Google Reception with the Google Engineers
  

  Mix and mingle with the brains behind the search engine. This is your chance to pick the brains of the top Google engineers. A variety of Google engineers will be available to answer questions and chat in this fun and informal setting. Got a nagging question about your site? Want to learn more about a particular Google advertising program? Think you have a brain-teaser that even a Google engineer won’t be able to solve? Come to the Google Reception and hang out with the engineers.
  

• Keynote Coffee Chat With Matt Cutts of Google On the Hot Seat
  

  Bring a pile of questions with you. This is a pure question and answer session with the master Google company guy, Matt Cutts.
  
  Moderator: Brett Tabke
  Speakers:
  Matt Cutts, Software Engineer, Google Inc.

• Video Search Engine Listings and Optimization
  

  Optimizing for video, universal, and pod casting engines is vastly different than a stock text based engine. From embedded meta data to optical character recognition you have to learn a new set of techniques.
  
  Moderator: Robin Liss
  Speakers:
  John Coronella, Internet Marketing Consultant, OnlineMarketer
  Brett Tabke, CEO, WebmasterWorld.com
  Gregory Markel, owner, Infusecreative

• Competitive Intelligence
  

  When evaluating and planning your own direction, knowing your sector's finer points is mission critical. It's difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at a number of issues surrounding competitive intelligence being probed by the competition and probing the competition yourself.
  
  Moderator: Jake Baillie
  Speakers:
  Jake Baillie, Managing Director, STN Labs
  Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
  Larry Mersman, Vice President, Trellian

Labels: PubCon Las Vegas