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Great Yahoo Update from adTech in New York
Wednesday, November 14, 2007
Great post over at the Yahoo Search Blog where they shared a few helpful tips from the SEO Workshop panel held at adTech New York. Now for a lot of us, these tips are not new, but the fact that Yahoo is reassuring the masses about them makes us happy to know that we are on the right track towards making the Web a better place to visit.

The panel discussion revolved around five interesting areas including:
  • Spiderability and the ability for a spider to crawl and find your website pages. Including helpful site architecture tips to ensure that the search engine crawlers can find your site content. Think use of link based navigation and sitemaps submission in addition to ensuring that the prime content on your site is not more than 3 or 4 levels deep. It still amazes me the number of sites that bury their content deep within their sites. Sheesh will they ever learn?

  • Duplicate Content - there is no better way to sum it up than "Try to have one unique URL for one page of content. Doing so should help you steer clear of lowered rankings due to duplicate pages and content." "Nuff said.

  • Linking Strategies - these never get old. Tip of the day: Use descriptive anchor text when linking internally and externally. Use of contextual and descriptive anchor text can have a huge impact on site rankings. C'mon people think relevancy!!!

  • Fighting Spam - age old problem. For you black-hats and spammers out there, there are a ton of ways to detect spam. Spamming can get you penalized, so even though the site may be retained in the search engine index, rankings may be negatively impacted.

  • Blended Search, Social marketing, Behavioral Search, and Local Issues - ah one of my favorite topics. There were three great tips here including:
  • Adding multimedia content with different formats has been working well, like with videos ranking in video searches. This multiplies ranking opportunities. Makes sense.

  • Upload your videos to video service sites like YouTube, Yahoo! Video and MetaCafe for expanded results. Done!

  • Participating in vertical forums where sponsors answer questions can help build a reputation and create a relationship to sell products to your audience.
Thanks to the team at Yahoo for illustrating some of these helpful SEO tips.

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posted by Jody @ Wednesday, November 14, 2007  
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