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Well the big announcement from Google (GOOG) on their mobile product or "GPhone" has come and gone. Or has it? Earlier today and as I write this Google is announcing the coming of the Open Handset Alliance and Android. According to Google:
We hope Android will be the foundation for many new phones and will create an entirely new mobile experience for users, with new applications and new capabilities we can’t imagine today.
November 12 will see the release an early look at the Android Software Development Kit (SDK) to allow developers to build rich mobile applications.
Basically developers will be able to create their own "GPhone". There will be no single GPhone, there will be thousands of GPhones. Having a phone that you can do anything you want it to do. As a result costs will be lower and innovation will continue to push the envelope to what your mobile phone will do for you. Some features of Android include:
Android was built to be truly open.
Android does not differentiate between the phone's core applications and third-party applications.
With Android, a developer could build an application that enables users to view the location of their friends and be alerted when they are in the vicinity giving them a chance to connect.
Android provides access to a wide range of useful libraries and tools that can be used to build rich applications.
There were over 30 partners for Google on this mobile phone project including:
This move by Google will definitely position Google as a leader in mobile advertising. The Search Giant continues to re-write and define advertising as we know it. This is very cool stuff. We have never before experienced such innovation from a single company as we have we Google. Their goal to make it easier to access the world's data is well under way. While many were actually expecting a phone looking similar to that of the iPhone, the Open Handset Alliance has provided the foundation for developers to basically create their own mobile product. Very cool indeed.