It's time for a little retro-post. We are quickly coming upon the three year anniversary of Enquiro's discovery of Google's Golden Triangle a.k.a the Golden Triangle of Search. Yes, Google's Golden Triangle was discovered about three years ago by Enquiro during one of our earliest eye tracking research studies back in 2004/2005.
For those not familiar with the Golden Triangle as it pertains to search, the Golden Triangle is a distinct area of intense eye scan activity that is shown in the top left section of a search engine results page.
We have released a couple of eye tracking whitepapers that discuss the Golden Triangle intimately as it pertains to Google, Yahoo and MSN. We believe it’s very important for marketers to understand the nuances of perceived relevance as it can play an important role in the day-to-day decisions being made so we took the data and boiled it down into some real life strategies for the marketer to boost the performance of your campaigns.
Wow three years already, time flies when you're having fun.
Labels: Google Golden Triangle