Subscribe to Marketing Jive
 Subscribe to our feed.
Marketing-Jive, formerly SEO-Space, was established in 2006 and since then we have noticed significant increases in both traffic and feed subscribers. If you want to promote your business to thousands of visitors who understand digital marketing, you’ve come to the right place. Sign up and start receiving qualified leads right now. Your ad will be visible on every unique page on our blog.
Glossary of SEO Terms
  • SEO Terms A-C
  • SEO Terms D-F
  • SEO Terms G-I
  • SEO Terms J-L
  • SEO Terms M-O
  • SEO Terms P-S
  • SEO Terms T-V
  • SEO Terms W-Z
  • Enquiro's Online Marketing Glossary
Search Engine Market Share (US)
Organic Search / SEO Tips
GEO Hosting and SEO Rankings
Tuesday, November 06, 2007
One of the questions that I am often asked is in regards to geographic hosting and how that affects rankings in the search engines. For example, let's say your website is hosted in Canada, yet you want to target the United States. Does the fact that your site is hosted in a different country affect your rankings?

The answer is yes. At least right now this is how it works with the engines.

The question about server location and how it may impact SEO rankings of sites is an interesting question. We have actually asked the search engines this exact question and unfortunately they have not really provided us with a distinct, concrete answer as to the impact this will have on websites. However, here is what we do know:
  • At this time, it is always better to be hosted in the country that you wish to rank for (if you want to rank well in the UK, then ideally your site should be hosted in the UK). That's not to say that you won't do well in rankings, it just means that the search engines tend to equate relevance (to some degree) to sites hosted in that specific country.

  • Let's use the UK as an example. If you are looking to rank in the UK, the fact that you have a UK domain works in your favor (even if the site is hosted in the United States or Canada for example). The reason for this is that the search engines place a higher relevancy on the native country domain (ie. .ca sites may rank better in the Canadian version of the search engine than .coms providing that they are more relevant).

  • The location of the website host provides the search engine with information about the location of the business and as a result enables it to provide more relevant results based on location of searchers. The idea that a website hosted in London is more likely to be relevant to a person searching for a service in London than a website hosted in New York.

  • Google has stated that sites that are hosted in a location other than their primary country can run into problems. To what extent we're not exactly sure.
If we look at Google for example, there are ways to tell Google know the location of your site. The easiest way is setting the geographic target via Google Webmaster Tools. You can use this tool to let Google know the location of your site. If your domain is a location-specific TLD (such as .uk), Google will show you the country that your site is associated with but won't let you specify something different. However, if your domain is not country specific (such as a .com or .net), you can indicate the location of the site. Vanessa Fox posted an article on this a while back on Search Engine Land.

There has been a lot of discussion on this throughout the blogosphere and forums. Here's what a few people have said about the impact of GEO hosting and how they relate to search engine rankings:


The fact of the matter is, is that it is best to have your website hosted in the country that you want to rank in. The engines have a relevancy factor they use to accommodate users from countries so that they are served up the most relevant results. Ideally the engines should serve up the most relevant results regardless of where the most relevant site is for that search term.


posted by Jody @ Tuesday, November 06, 2007  
  • At 1:56 AM, Blogger Seo Link Master said…

    Your blog is very nice... i like your blog ....

    Website design India, web design india

    web design New york city

    I have more sites with good page rank , if you interest contact me

  • At 10:38 AM, Blogger clayts said…

    This comment has been removed by the author.

  • At 6:52 AM, Anonymous dave simpson said…

    very informative - thank you I've bookmarked this blog and will come back regularly

  • At 11:29 PM, Blogger Aaran said…

    It is a nice post.
    A ranking of a business is depends on seo services.
    seo services

Post a Comment
<< Home
Top B2B Blogs   
Invesp landing page optimization
About Me
Name: Jody
Home: Kelowna, BC, Canada
About Me: SEO guy by day, family man 24/7.
Previous Posts
Marketing Jive Vault of Posts
Online Marketing Resources
  • Optimizing for Blended Search
  • Search Engine Guide
  • WebProNews Canada
  • Official Google Blog
  • Yahoo Search Blog
  • Search Engine Watch
  • 100% Organic
  • Global Thoughtz
  • B2B Marketing Blogs
  • Silicon Valley Gateway
  • Guy Kawasaki
  • Church of the Customer Blog
  • Marketo's Big List of B2B Blogs
Blogs We Like
Hockey Fanatic
30-Five: Parenting Tips
Ask.com Blog
Comparison Engines
Matt Cutts

Yahoo Search Blog

Add to Technorati Favorites

Marketing Jive Home


Subscribe | | Advertise | Site Map

Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live