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PubCon Las Vegas 2007 - Must Attend Sessions
Friday, November 30, 2007
As many industry folks head to the city of sin, Las Vegas to attend the Pubcon event, we thought we would put together a list of must attend sessions for first timers. While something can be learned from each and every session, the sessions of particular interest include:
  • Kickoff Keynote Address by Craig Newmark
  • Social Marketing 101 - The Playing Field

    This panel is an introduction about getting up to speed with the major social marketing sites. This panel of SMO promotion experts will take you from newbie to advanced in short order. Do your homework before you hit this session though. Study the basics of Reddit, Netscape, Delicious, Digg, Facebook, and LinkedIn.

    Moderator: Joe Laratro
    Rand Fishkin, CEO, SEOMoz
    Neil Patel, CTO, Advantage Consulting Services, Inc.
    Michael Gray, President, Atlas Web Service
    Cameron Olthuis, CEO, Factive Media

  • PPC Marketing 101

    A bottom up look at pay-per-click advertising on today's major platforms. This is a mid-intro to medium skill level session.

    Moderator: Christine Churchill
    Christine Churchill, President, KeyRelevance
    TJ Kelly, , Looksmart
    Mona Elesseily, Director of Marketing Strategy, Page Zero Media
    Andrew Beckman, President, SearchAdNetwork

  • Reputation Monitoring and Management

    If you are not talking with your customer base your customer base will be talking about you. This session will look at ways to monitor, manage, and influence your reputation within the blogosphere and press.

    Moderator: Todd Friesen
    Geoff Livingston, CEO, Author of "Now is Gone", Livingston Communications
    Cameron Olthuis, CEO, Factive Media
    Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
    Ted Murphy, Founder / CEO, IZEA

  • Universal and Personal Search - This Changes Everything

    The 10 little blue link SERP ain't what she used to be. Today's SERP is more complex than ever. This session will examine today's SERP with it's images, media, stock quotes, weather, and other entities. How does this radically change SEO?

    Moderator: Jake Baillie
    Gordon Hotchkiss, President, Enquiro Search Solutions
    Bill Slawski, Director of Internet Marketing, KeyRelevance
    Greg Boser, President, WebGuerrilla LLC

  • Link Baiting - 96 Different Strategies

    Link baiting is a topic that makes some people snicker when they hear it. However, the complexities and subtleties are fascinating. Did you know that there are 12 types of links? Moreover, there are eight types of link bait to get those 12 types of links? That means there are 96 different strategies to get links. This session will look at the eight and the 12.

    Moderator: Jake Baillie
    Todd Malicoat, Independent Marketing Consultant, Meta4creations, LLC
    Andy Hagans, Strategiest, Text-Link-Ads
    Bill Hartzer, Search Engine Optimization Manager, Marketnet, Inc.

  • Analytics, Tracking Performance - Beyond the Page View

    From simple page view measuring to conversion tracking, this session will look at the process to see what your site is really producing and how. This session features two top-notch vendors and two top-notch consultants, which should make for an intriguing mix.

    Moderator: Joe Laratro
    Steve O'Brien, Vice President, Internet Solutions Marketing, Unica Corporation
    John Marshall, CTO, Founder, Market Motive
    Scott Orth, Director of Internet Marketing Strategies, GTS Services

  • SEO Design and Organic Site Structure

    Site design is critical for quality indexing and rankings. There are pit falls that are not apparent. This session will take a top down approach to designing a modern website.

    Moderator: Todd Friesen
    Mark Jackson, President / CEO, VIZION Interactive, Inc.
    Lyndsay Walker, Web Analytics Coordinator / SEO Specialist, WestJet / Lyndseo
    Paul Bruemmer, Director Search Marketing, Red Door Interactive
    Alan K'necht, Founder & President, K'nechtology Inc.

  • Special Event - Google Reception with the Google Engineers

    Mix and mingle with the brains behind the search engine. This is your chance to pick the brains of the top Google engineers. A variety of Google engineers will be available to answer questions and chat in this fun and informal setting. Got a nagging question about your site? Want to learn more about a particular Google advertising program? Think you have a brain-teaser that even a Google engineer won’t be able to solve? Come to the Google Reception and hang out with the engineers.

  • Keynote Coffee Chat With Matt Cutts of Google On the Hot Seat

    Bring a pile of questions with you. This is a pure question and answer session with the master Google company guy, Matt Cutts.

    Moderator: Brett Tabke
    Matt Cutts, Software Engineer, Google Inc.

  • Video Search Engine Listings and Optimization

    Optimizing for video, universal, and pod casting engines is vastly different than a stock text based engine. From embedded meta data to optical character recognition you have to learn a new set of techniques.

    Moderator: Robin Liss
    John Coronella, Internet Marketing Consultant, OnlineMarketer
    Brett Tabke, CEO, WebmasterWorld.com
    Gregory Markel, owner, Infusecreative

  • Competitive Intelligence

    When evaluating and planning your own direction, knowing your sector's finer points is mission critical. It's difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at a number of issues surrounding competitive intelligence being probed by the competition and probing the competition yourself.

    Moderator: Jake Baillie
    Jake Baillie, Managing Director, STN Labs
    Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
    Larry Mersman, Vice President, Trellian

Wow there are some great sessions. What was I thinking when I decided not to attend? Well for all attending enjoy!


posted by Jody @ Friday, November 30, 2007  
Reminder About Enquiro's Open House Tomorrow
Just a reminder for those in Kelowna, BC, that Enquiro will be conducting our very first Open House tomorrow. We hope to see you there.
posted by Jody @ Friday, November 30, 2007  
List of IAC Businesses
I was just checking some news about my favorite search engine ASK. As I was reading through the data I was amazed at the diversity of their parent company InterActiveCorp (IACI). The company operates diversified businesses in sectors being transformed by the Internet, online and offline. Barry Diller the CEO has been pretty successful since 1995. I mean it's not a fluke that IAC owns and operates more than 60 global brands such that include:

IAC Property





A leading search engine on the Web, Ask.com combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster.



the first relationship site to recognize that chemistry is essential to an enduring, romantic relationship.



Citysearch is a leading local search service, providing the most up-to-date information to over eight million people a month on businesses, from restaurants and retail, to travel and professional services.



leading entertainment website appealing to a core audience of young males. The site delivers daily comedic content, including videos, pictures, articles and jokes, both created by the CollegeHumor staff and submitted by users



Domania provides innovative customer acquisition and retention products to banks, mortgage lenders and realtors



free social planning site featuring invitations, social networking, local information and event listing.



a leading financial services marketplace that offers borrowers access to a range of home loan products from a network of more than 250 lenders.



gift shopping website, offering consumers a suite of interactive, personalized services that enable them to be better, more organized gift givers.



originator of the electronic retailing concept in 1977, HSN is a global multichannel-retailing giant offering thousands of products to enhance all aspects of its customers’ lives.



LendingTree provides access to mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans, and credit cards.



Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community.



comprehensive comparison-shopping engine. Pronto.com’s proprietary hosted search index contains more than 60 million products from over 60 thousand online merchants.



Offering consumers a better way to buy or sell a home through a comprehensive suite of real estate services, tools and content as they progress through their home buying or selling process.



leading online marketplace connecting homeowners with prescreened and customer-rated home service professionals.



one of the largest retailers on the Internet focused on all categories of footwear and related apparel.



the world's leading ticketing company, operating in 20 global markets, providing ticket sales, ticket resale services, as well as marketing and distribution.



designed for people seeking fun and friendship online, as well as for those returning to the dating scene after the end of a previous relationship.


posted by Jody @ Friday, November 30, 2007  
The Golden Triangle of Search
Thursday, November 29, 2007
It's time for a little retro-post. We are quickly coming upon the three year anniversary of Enquiro's discovery of Google's Golden Triangle a.k.a the Golden Triangle of Search. Yes, Google's Golden Triangle was discovered about three years ago by Enquiro during one of our earliest eye tracking research studies back in 2004/2005.

For those not familiar with the Golden Triangle as it pertains to search, the Golden Triangle is a distinct area of intense eye scan activity that is shown in the top left section of a search engine results page.

We have released a couple of eye tracking whitepapers that discuss the Golden Triangle intimately as it pertains to Google, Yahoo and MSN. We believe it’s very important for marketers to understand the nuances of perceived relevance as it can play an important role in the day-to-day decisions being made so we took the data and boiled it down into some real life strategies for the marketer to boost the performance of your campaigns.

Wow three years already, time flies when you're having fun.


posted by Jody @ Thursday, November 29, 2007  
Contribute to SEMPO's 2007 State of the Market Survey
Wednesday, November 28, 2007
Just a reminder that SEMPO is looking to hear from you. That's right you. SEMPO is encouraging you to participate in SEMPO's 4th annual market survey, which is recognized as a leading industry study. This survey is open to everyone.

The purpose of the State of the Market survey is help show where the Search industry is, how it has grown, how it is expected to grow, and trends for the future. This is a great opportunity to share your thoughts on SEO and paid search.

Why should you take the survey?

  • Taking the survey will actually stimulate you to think about the resources you devote to SEO and paid search - which is a valuable exercise in itself.
  • First dibs - you will receive the preliminary survey results before they are released to SEMPO's membership.
  • Support the SEM industry - this survey is highly regarded as a valuable resource for the industry.
Click here to participate and for further information. Click here to complete the survey now.


posted by Jody @ Wednesday, November 28, 2007  
Social Media: Site Rankings for October 2007
There's a great post over at TechCrunch on the rankings of social media sites comparing October 2007 with October 2006. You'll notice the huge jump by Facebook which was made available to the general public in May of this year. There are some interesting sites that have experienced explosive growth over the past year.

Thanks to comScore for the following data.


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posted by Jody @ Wednesday, November 28, 2007  
Online Advertising to Triple in Canada
Tuesday, November 27, 2007
Here's something that caught my eye. eMarketer projects that online advertising spending will pass C$3.0 billion (US$2.44 billion) by 2011—roughly tripling its value in 2006. We all know that Canada is one of the leading countries in terms of online savvy and Internet usage. Yet as Gord Hotchkiss pointed out a few months back, Come on Canada, It’s Time to Clue into Search! advertisers have been slow to come around to the benefit of SEO, Search and online advertising.

Well it looks like that is starting to change.

Image courtesy of www.emarketer.com

In fact for $695, you can purchase a 21 page report on Canada Online Advertising. Would anyone from emarketer.com care to send me a copy gratis so that I may review the findings?


posted by Jody @ Tuesday, November 27, 2007  
Widget Marketing Runs Wild on the Web
It's been a while since we posted anything on widget marketing. But then we came across this great article from USA Today.com. The article begins by discussing the success that iLike has had by using widgets. Try this on for size:

In May, iLike had 3 million registered users of its music website. After its widget became available on Facebook, it ballooned to more than 10 million users on Facebook, 15 million overall. And iLike is now growing to the tune of 3 million users per month. I'd say that is a pretty successful use of widgets.

Widgets are simply pieces of embeddable code that can be found on one site, and embedded in another that can be used to promote your own site or blog. They can be things like a slideshow, calculator, or any other mini-application that users can add to their website or blog. Widgets have become popular with users of online communities as a result the business of marketing via widgets is a great way for site owners (including B2B sites) to promote their content and business. Marketers are using widgets to advertise their products and services. Earlier this month, MySpace and Facebook expanded their services for targeted ads, including widgets designed by marketers. When you think about it a widget could be anything. Check out Google Gadgets for some examples. According to reports, "As the popularity of widgets grows, so does their potential as a source of revenue. Ads on social networks are expected to haul in $1.2 billion worldwide this year and $1.9 billion in 2008, says researcher eMarketer."

According to the report from USA Today, Social networks have taken note of widget popularity:

• On Nov. 1, Google (GOOG) created a consortium of social-networking sites, including LinkedIn and Friendster, that could expand their ability to advertise. Google won't try to make money from the OpenSocial network right away but hasn't ruled out the possibility of eventually inserting ads into the applications.

• On Nov. 5, MySpace — the largest social network, with 110 million users — expanded its program for letting marketers tailor their pitches using personal details on users' profile pages. Many of those details were gleaned from widgets used by its members. More than 50 marketers have signed up, including Procter & Gamble and Taco Bell.

• On Nov. 6, Facebook unfurled new advertising initiatives. Marketers will be able to create their own profile pages. They'll also be able to target Facebook members with ads based on the details it collects about community members' likes and dislikes. That information could allow Facebook to sell ads that are potentially more effective and possibly more lucrative to the website. Coca-Cola and Blockbuster were among several dozen marketers who signed on.
It's true that there is no limit what marketers and developers can use widgets to do. If I were you, I'd be jumping on the bandwagon pretty soon.


posted by Jody @ Tuesday, November 27, 2007  
Google to Invest in Renewable Energy Push
I don't know about you, but when I think about innovation, I think about Google. Google (GOOG) is the world's leading search engine... maybe not in all markets, but in most, Google is the search engine of choice.

But what is most exciting about Google is their desire to make the world a better place. In just over nine years, Google has made a definite impact on how the world advertises their products and services online. For better or worse Google has redefined advertising models. They have become wealthy with their AdWords and AdSense programs. They have taken products, acquired organizations and their products and released them to the public for free consumption (think of Google services such as Google Analytics, Google Docs and Gmail just to name a few). The common theme here is the innovation and creativity that goes into these product and service releases. Google always has a plan.

So it was no surprise as Google announced that they are going to be investing in alternative energy. According to Reuters,
SAN FRANCISCO (Reuters) - Google Inc said on Tuesday the Web services and online advertising group plans to spend hundreds of millions of dollars to help drive the cost of electricity derived from renewable energy below coal prices.

The project, dubbed Renewable Energy Cheaper Than Coal, is hiring dozens of engineers and targeting investment financing at advanced solar thermal power, wind power, enhanced geothermal systems and other new technologies, Google said.

Google plans to be one of the project's first customers, employing the power to run its massive computer data centers while selling back excess energy to the electricity grid.
The goal of the project is to help drive down the cost of electricity made from renewable energy. According to Google co-founder Larry Page, "We see a plausible path to much lower energy costs and we just want to get people working on that now...". Google just doesn't think like other organizations do. It's not just about making money and improving share price. It's about changing the world and making a difference. Google is the sixth largest company in the US based on market value. You don't earn that distinction in less 10 years by not being innovative.

According to the report from Reuters, Google's investment in this renewable energy push "comes as oil prices near $100 a barrel and coal, which generates 40 percent of the world's electricity, faces regulatory and environmental pressures that may boost prices.

"If they can do it cheaper than coal, then that's the Holy Grail," said Mark Manley, alternative fuels analyst at Natixis Bleichroeder. "If they figure it out, it will take off."

If anyone can accomplish this, Google just may be able to. They have the resources, the creativity and the courage to attempt this feat. Of course there will be no shortage of nay-sayers, as many analysts will report on Google not being able to make a dent in the energy market. The difference between these nay-sayers is that they're writing about it, Google is actually doing something about it. That in itself is pretty impressive.


posted by Jody @ Tuesday, November 27, 2007  
How Not to Market on Facebook
Monday, November 26, 2007
As Facebook popularity continues to soar, marketers are looking for ways to leverage the social network as a viral promotional tool to market their products. Of course there are going to be success stories and some not so successful stories. Case in point, Molson Breweries recent promotion they ran on Facebook.

The promotion in which they dubbed the The Molson Canadian Nation Campus Challenge focused on the theme of “Be the #1 party school in Canada”. Why was this an unsuccessful promotion for Molson? Well in response to growing criticism from universities and parents, Molson has pulled this controversial photo contest on Facebook. This is a great example of the challenges that companies face in trying to pitch their products on new social media.

According to a story in the Globe and Mail,

Molson's online marketing campaign, in which students were encouraged to post pictures of themselves partying on campus, was “misinterpreted” as promoting irresponsible drinking, said Ferg Devins, a vice-president at Molson Coors Brewing Co.

After a Globe and Mail article ran Friday, the brewer decided to end the contest one week early, he said.

“The whole realm of social media – there's lots to learn,” he said. “It's really a new area. We're probably groundbreaking and leading in a lot of things we've been doing.”

Social networks tend to be frequented by users with like interests and hobbies. As a result these online communities tend to have a lot of trust between members. It may be a matter of time before users of these social communities stop being as trusting due to the participation of advertisers and marketers in the same environment. People are sick of having products pushed at them all of the time. They create these social networks to vent and rant about their experience with marketers and businesses and their satisfaction or (lack-there-of).

Related Stories


posted by Jody @ Monday, November 26, 2007  
Cyber Monday: Online Shopping Post US Thanksgiving
They're calling it Cyber Monday. CNN had an interesting article on the fact that online retailers may log record sales today. Comparing the success of "Black Friday" for bricks and mortar retailers, the online retailers are preparing for Cyber Monday where it is expected that 72 million shoppers will go online looking for post-Thanksgiving discounts. According to the CNN report, one-day sales are expected to exceed $700 million.

Would someone care to tell me what people are spending this money on? A number of reports suggest that the economy in the US is not as strong as it should be, yet online shoppers are going to spend a record amount of money. We sure are living in a material world. The CNN report goes on to state:

With plenty of online discounts to bag this year, online sellers are projected to have a record-breaking sales day on Monday.

ComScore Networks estimates that Cyber Monday sales will surpass $700 million to make it the heaviest online spending day on record.

"Online retailers will certainly be paying close attention to what happens on Cyber Monday, which will provide an even clearer indication of what lies ahead for the rest of the season," ComScore Chairman Gian Fulgoni said in a statement.

"While [the $700 million in sales] would make it the heaviest online shopping day on record, we can expect to see even stronger days ahead as the 2007 shopping season progresses into December," he said.

The most sought-after deals today are on video games like the Halo 3 and gaming systems like Nintendo'sWii and Sony's PlayStation 3. Industry experts said price-conscious shoppers this year will also surf the Internet for sales on furniture, home appliances, electronics and clothing.

Is it simply because of the discount or is it just because people like spending money that they just don't have? I would like to know how much of this $700 million the credit card companies will be receiving?

Here's a link to the CNN article.

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posted by Jody @ Monday, November 26, 2007  
Ranking the Search Engine Results Page
Sunday, November 25, 2007
As we mentioned the other day, ComScore released the latest search engine market share numbers based on activity in the US. To no one's surprise Google gained market share while the other big four engines remained constant. So while Google is still the dominant force in the search engine market are they the dominant search product when it comes to search results? The answer? It depends. It truly depends on the type of search that you do, your intent when you perform your search, what type of search that you do (research, purchase intent, vanity search, fun search etc.)

So we polled a few search users to see what their engine of preference was based on the type of search. The goal was to see which search engine results they favored (based on Search Engine). The options were: Google, Yahoo, Windows Live, and ASK. Here's what we found:

Product Search (General)

This involved searching for things such as a digital camera or mobile phone. The top engines in order of favorite where:
  1. Yahoo
  2. ASK
  3. Google
  4. Windows Live
A bit of a surprise here with Google finishing third. Yahoo's shopping results, product reviews and the like seemed to be an attraction to those polled.

Product Search (Specific)

This involved searching for a branded product of interest... a Toyota Tacoma, an Apple iPhone etc. Compare a search in the four engines for the query "Apple iPhone".
  1. ASK
  2. Windows Live
  3. Yahoo
  4. Google
ASK's results included images, latest news, shopping comparisons, and additional search options. Google in contrast presented a Universal Search results page that included news stories.

Entertainment Search

This involves searching for information on bands, tour dates, movie releases etc. While the test that we did was not an official research project, we simply asked some friends to perform specific queries in the various search engines and comment on which results they felt were the most relevant. This was an interesting category as ASK was the clear favorite.
  1. ASK
  2. Google
  3. Yahoo
  4. Windows Live
Famous Person Search

This involved searching for an athlete, actor or musician.
  1. ASK
  2. Google
  3. Yahoo
  4. Windows Live
Geographic Search

This involved searching for a destination, specifically a city.
  1. ASK
  2. Google
  3. Yahoo
  4. Windows Live
Try a search for "Seattle" and see which engine you prefer. Of those polled, many did not like the fact that Google was displaying Wikipedia listings so high in the results.

Information Search (General)

This involved searching on a general topic of interest such as a things to do in Seattle, apple pie recipes etc.
  1. Google
  2. Yahoo
  3. ASK
  4. Windows Live
Our "test group" found that for a general information search Google still has the most relevant results.

The study although not anything official provided some interesting insight as to what some people think of the search engine results. Of surprise was the fact that ASK topped a number of the categories. Not surprising for me personally as I love ASK results (depending on the type of query I perform.) It will be interesting to see how users react to the changes made to the results pages in the future. ASK had a great year in 2007, maybe they will be able to lure more users away from Google. Windows Live needs work, although they have began to focus more on their search product.

If we look to where the results were five years ago and to where they are in 2007, all of the engines have improved the relevancy of the results. This can only get better for the user. Our fun little poll is not meant to change your use of your search engine of choice, but it does point out that depending on the type of query you perform, Google may not always be the best search engine to use. Again it gets back to the query that you use, you intent, your past experience an a plethora of other factors that come into play.

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posted by PlanetNim Caretaker @ Sunday, November 25, 2007  
CFL: 95th Annual Grey Cup: Roughriders vs. Blue Bombers
Friday, November 23, 2007
As our friends to the south celebrate ThanksGiving and watch football, fans in Canada are getting ready for the football event of the year, the 2007 Grey Cup. The Canadian Football League's version of the SuperBowl is set to take place this Sunday in Toronto. The 95th Annual Grey Cup will be presented to either the Saskatchewan Roughriders or the Winnipeg Blue Bombers. This is very exciting for me as I am a long-time Rider fan. When I was looking for information about this year's Grey Cup, I went to my favorite search engine ASK and found some of the latest news about this year's event.

The game is sold out and unlike many of the SuperBowl's that take place should be an exciting game. Lenny Kravitz is the half-time entertainment which should be great. Unfortunately for Winnipeg fans their starting quarterback broke his arm and is out for the Championship game. It was funny watching a Thanksgiving repeat of David Letterman yesterday where he has Canadian Eugene Levy on as a guest. Levy was hilarious as they were making fun of the Canadian Football League because it only had eight teams and two of them (at the time of this taping) were named "Roughriders (as were both Saskatchewan's and Ottawa's teams at the time). Well make fun of the CFL all you want, the product on the field (with the exception of the officiating at times) is a very entertaining product. More so than the SuperBowl.

Here's a look at past Grey Cup Champions:

Year Winner Loser Score
1909 University of Toronto Toronto Parkdale 26-6
1910 University of Toronto Hamilton Tigers 16-7
1911 University of Toronto Toronto Argonauts 14-7
1912 Hamilton Alerts Toronto Argonauts 11-4
1913 Hamilton Tigers Toronto Parkdale 44-2
1914 Toronto Argonauts University of Toronto 14-2
1915 Hamilton Tigers Toronto Rowing 13-7
1916 No game held (World War I)

1917 No game held (World War I)

1918 No game held (World War I)

1919 No game held (World War I)

1920 University of Toronto Toronto Argonauts 16-3
1921 Toronto Argonauts Edmonton Eskimos 23-0
1922 Queen's University Edmonton Elks 13-1
1923 Queen's University Regina Roughriders 54-0
1924 Queen's University Toronto Balmy Beach 11-3
1925 Ottawa Senators Winnipeg Tigers 24-1
1926 Ottawa Senators University of Toronto 10-7
1927 Toronto Balmy Beach Hamilton Tigers 9-6
1928 Hamilton Tigers Regina Roughriders 30-0
1929 Hamilton Tigers Regina Roughriders 14-3
1930 Toronto Balmy Beach Regina Roughriders 11-6
1931 Montréal AAA Regina Roughriders 22-0
1932 Hamilton Tigers Regina Roughriders 25-6
1933 Toronto Argonauts Sarnia Imperials 4-3
1934 Sarnia Imperials Regina Roughriders 20-12
1935 Winnipeg Winnipegs Hamilton Tigers 18-12
1936 Sarnia Imperials Ottawa Rough Riders 26-20
1937 Toronto Argonauts Winnipeg Blue Bombers 4-3
1938 Toronto Argonauts Winnipeg Blue Bombers 30-7
1939 Winnipeg Blue Bombers Ottawa Rough Riders 8-7
1940* Ottawa Rough Riders Toronto Balmy Beach 8-2
1940* Ottawa Rough Riders Toronto Balmy Beach 12-5
1941 Winnipeg Blue Bombers Ottawa Rough Riders 18-16
1942 Toronto RCAF Winnipeg RCAF 8-5
1943 Hamilton Wildcats Winnipeg RCAF 23-14
1944 Sainte-Hyacinthe and Donnacona Navy Hamilton Wildcats 7-6
1945 Toronto Argonauts Winnipeg Blue Bombers 35-0
1946 Toronto Argonauts Winnipeg Blue Bombers 28-6
1947 Toronto Argonauts Winnipeg Blue Bombers 10-9
1948 Calgary Stampeders Ottawa Rough Riders 12-7
1949 Montréal Alouettes Calgary Stampeders 28-15
1950 Toronto Argonauts Winnipeg Blue Bombers 13-0
1951 Ottawa Rough Riders Saskatchewan Roughriders 21-14
1952 Toronto Argonauts Edmonton Eskimos 21-11
1953 Hamilton Tiger-Cats Winnipeg Blue Bombers 12-6
1954 Edmonton Eskimos Montréal Alouettes 26-25
1955 Edmonton Eskimos Montréal Alouettes 34-19
1956 Edmonton Eskimos Montréal Alouettes 50-27
1957 Hamilton Tiger-Cats Winnipeg Blue Bombers 32-7
1958 Winnipeg Blue Bombers Hamilton Tiger-Cats 35-28
1959 Winnipeg Blue Bombers Hamilton Tiger-Cats 21-7
1960 Ottawa Rough Riders Edmonton Eskimos 16-6
1961 Winnipeg Blue Bombers Hamilton Tiger-Cats 21-14
1962 Winnipeg Blue Bombers Hamilton Tiger-Cats 28-27
1963 Hamilton Tiger-Cats British Columbia Lions 21-10
1964 British Columbia Lions Hamilton Tiger-Cats 34-24
1965 Hamilton Tiger-Cats Winnipeg Blue Bombers 22-16
1966 Saskatchewan Roughriders Ottawa Rough Riders 29-14
1967 Hamilton Tiger-Cats Saskatchewan Roughriders 24-1
1968 Ottawa Rough Riders Calgary Stampeders 24-21
1969 Ottawa Rough Riders Saskatchewan Roughriders 29-11
1970 Montréal Alouettes Calgary Stampeders 23-10
1971 Calgary Stampeders Toronto Argonauts 14-11
1972 Hamilton Tiger-Cats Saskatchewan Roughriders 13-10
1973 Ottawa Rough Riders Edmonton Eskimos 22-18
1974 Montréal Alouettes Edmonton Eskimos 20-7
1975 Edmonton Eskimos Montréal Alouettes 9-8
1976 Ottawa Rough Riders Saskatchewan Roughriders 23-20
1977 Montréal Alouettes Edmonton Eskimos 41-6
1978 Edmonton Eskimos Montréal Alouettes 20-13
1979 Edmonton Eskimos Montréal Alouettes 17-9
1980 Edmonton Eskimos Hamilton Tiger-Cats 48-10
1981 Edmonton Eskimos Ottawa Rough Riders 26-23
1982 Edmonton Eskimos Toronto Argonauts 32-16
1983 Toronto Argonauts British Columbia Lions 18-17
1984 Winnipeg Blue Bombers Hamilton Tiger-Cats 47-17
1985 British Columbia Lions Hamilton Tiger-Cats 37-24
1986 Hamilton Tiger-Cats Edmonton Eskimos 39-15
1987 Edmonton Eskimos Toronto Argonauts 38-36
1988 Winnipeg Blue Bombers British Columbia Lions 22-21
1989 Saskatchewan Roughriders Hamilton Tiger-Cats 43-40
1990 Winnipeg Blue Bombers Edmonton Eskimos 50-11
1991 Toronto Argonauts Calgary Stampeders 36-21
1992 Calgary Stampeders Winnipeg Blue Bombers 24-10
1993 Edmonton Eskimos Winnipeg Blue Bombers 33-23
1994 British Columbia Lions Baltimore CFLers 26-23
1995 Baltimore Stallions Calgary Stampeders 37-20
1996 Toronto Argonauts Edmonton Eskimos 43-37
1997 Toronto Argonauts Saskatchewan Roughriders 47-23
1998 Calgary Stampeders Hamilton Tiger-Cats 26-24
1999 Hamilton Tiger-Cats Calgary Stampeders 32-21
2000 British Columbia Lions Montréal Alouettes 28-26
2001 Calgary Stampeders Winnipeg Blue Bombers 27-19
2002 Montréal Alouettes Edmonton Eskimos 25-16
2003 Edmonton Eskimos Montréal Alouettes 34-22
2004 Toronto Argonauts British Columbia Lions 27-19
2005 Edmonton Eskimos Montréal Alouettes 38-35
2006 British Columbia Lions Montréal Alouettes 25-14

Saskatchewan has only won the Grey Cup twice so it is pretty exciting that they are 11 point favorites to win this year. The great thing is that in the CFL you can never count anybody out. Good luck to the Winnipeg Blue Bombers and the Saskatchewan Roughriders. I will leave you with this little poem entitled "Twas the Night Before Grey Cup" (Thanks Krista...)

Twas the night before Grey Cup, and all through the Dome,

Not a creature was stirring, but the gophers back home.

The players were nestled and snug in their beds,

While visions of Grey Cup Rings danced in their heads.

When out on the field, there arose such a clatter,

Kent sprang from his bed to see what was the matter,

Away to his window, he flew like a flash,

Threw aside the Green Curtains, and Silky White Sash.

And what did he see with his wondering eye?

But a sea of Green Revelers and a furry brown guy.

“That looks like Dominguez, and Flick and Fantuz!”

“Its way after curfew! Do they want us to lose??”

So, out of his room and down to the field,

Coach Austin stormed out with a fury to wield.

As he went through the tunnel, the ground shook with a beat,

From the dancing and prancing of ten thousand feet.

“Hey Coach,” cried a voice, “Whatcha doing down here?”

It was Szarka and Schultz, and they were handing out beer!

Chucky and Chick were grilling up Dogs,

With Burgers being served by O’Day and the Hogs.

Crandall cooked Hot Wings, Joseph grilled steak,

While Cates, Holmes, and Hughes helped Makowsky serve cake.

“This is nuts!” Austin shouted, “It’s one-thirty AM!”

“I expected some revelry, but this is mayhem!”

Eric Tillman tapped Austin, “ You’re not Eagle Keys -”

“But I’m not Berry, or Gotta, or Gregory – so PLEASE!”

“You’re all waddling around here like Wascana geese!”

“And in need of a dance coach like Donald Narcisse.”

“Now, you’ve all had your fun, so back to your rooms.”

But then Austin’s nose picked up the barbecue fumes.

Then Green Is The Color rang out through the air,

As Congi and Boreham played Banjos with flair.

On Davis, on Johnson, on Coach Ritchie Hall,

Even old Alex Smith flashed a smile after all,

On Lloyd, on McCullough, on Hunt and on Perry,

On Kornegay, Frazier, and yes, even Kerry.

The skydome then filled with a soft greenish glow,

And the whole Rider Nation set poised for a show.

An S and a wheat sheaf then formed in the air,

And a smile took the place of Coach Kent Austin’s glare.

Then everyone there, the players, the fans,

They formed a big circle by all holding hands,

Then right in the centre appeared the Grey Cup,

Which Fairholm and Ridway and Elgaard picked up.

They handed it over to Ritchie and Kent,

Who called Kerry and Eddie, and off the Cup went.

It was passed round the field, past heroes to present,

While Gainer dug holes for the Blue Bomber Pheasants.

That music was heard coast to coast people say

And they say Rider Pride grew three sizes that day.

Everyone left there dreaming of Blue Bomber doom.

And they sent all the Banjos to Troy Westwood’s Room.


Editor's note: The reference to Troy Westwood and Banjos are result of comments he made a while back. As noted in Wikipedia

He is arguably most known for his tongue-in-cheek insult of the rival Saskatchewan Roughriders' fans by calling them "banjo-pickin' inbreds." He later followed that up with a faux apology saying he didn't think anyone in Saskatchewan was actually capable of playing a banjo. These quotes inspired the Banjo Bowl.

Westwood is also known for his Mullet which he has vowed not to cut until he wins the Grey Cup.

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posted by Jody @ Friday, November 23, 2007  
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